Question For Adsense Expert: If I Remove an Adsense Custom Channel, Will The Ad Unit Stop Appearing?

[magentawave]

I have two questions for the Adsense experts amongst us please...

1) If I deactivate a custom channel in my Adsense Account, what will happen to the Adsense units I have on my site for that specific custom channel? Will the visitor to that page still see an Adsense unit there? Or will they see a blank spot where the Adsense unit used to be or a public service ad?

2) This might seem like a really obvious and dumb question but here goes anyway... Lets say you want to build a content/Adsense site and through your keyword research you have one keyword with a high bid price of $10.00 (according to Google) and another keyword with a high bid price of only $0.25. You would build your site around the keyword with the high bid price keyword of $10.00, right?

3) Has anyone found out via testing what the percentage is we make when someone clicks on an Adsense ad unit on our site? I've read in the past that some think we make 50% per click. If the keyword the ad unit is targeting has a high bid price of $10.00, does that mean we would make about $5.00 per click?

Thanks
Steve

[magentawave]

Anyone have any words of wisdom to impart regarding this?

[InternetMarketingIQ]

1. Channels just track. Try it and see. If you are worried create a single block ad unit on one site and test it. Removing tracking does not remove the code. It only removes your ability to get data from the code. Until you remove the block it will display.
2. Neither. Focus on a niche with a lot of advertisers and a high average cost to advertise. Just because you pick a "high paying keyword" doesn't mean the ads will reward you with high payout.
3. Not possible to figure out. You can only calculate based on your own experience. Adsense may pay you 5 cents one time, and 50 cents the next for the same ad.

[magentawave]

Originally Posted by InternetMarketingIQ

2. Neither. Focus on a niche with a lot of advertisers and a high average cost to advertise. Just because you pick a "high paying keyword" doesn't mean the ads will reward you with high payout.

Really? I am very surprised. How come? It would seem that if humans are paying as much as $10.00 per click for a given keyword in their Adwords account and only 10 cents for another, that I should target the $10.00 keyword because whatever the Google commission is for Adsense publishers, (whether its 20% or 50%), that 20% or 50% would be $2.00 to $5.00 for the $10.00 keyword as opposed to only 2 to 5 cents for the 10 cent keyword. I really appreciate you taking the time to reply but would you care to elaborate a bit more...please?

By the way; when I set up a new site within my Adsense Account, should I set up MyNewSite.com as a "URL Channel" or a "Custom Channel"?

Thanks again.
Steve

[WealthWithin]

Originally Posted by magentawave

Really? I am very surprised. How come? It would seem that if humans are paying as much as $10.00 per click for a given keyword in their Adwords account and only 10 cents for another, that I should target the $10.00 keyword because whatever the Google commission is for Adsense publishers, (whether its 20% or 50%), that 20% or 50% would be $2.00 to $5.00 for the $10.00 keyword as opposed to only 2 to 5 cents for the 10 cent keyword. I really appreciate you taking the time to reply but would you care to elaborate a bit more...please?

By the way; when I set up a new site within my Adsense Account, should I set up MyNewSite.com as a "URL Channel" or a "Custom Channel"?

Thanks again.
Steve

A high bid of $10 doesn't mean the advertiser is paying $10. It's just a Google estimate indicating that IF you advertise the price you have to pay to get the #1 position.

Based on the CTR and quality score, the top advertiser may be paying $2 per click in reality. While the 5th position advertiser (who is not in your adblock) may be paying $5. Publishers have no control over selecting this.

Also clever advertisers shut off their campaigns during off-peak times, thus forcing low-paying advertisers to rise to the top. Because Google shows an estimate of $10, doesn't mean you get $5 per click.

You will often find hard to rank for these keywords. If you find any, put some effort to keep it.

And for adsense, set it as a URL channel. I think they have a limit of 200 channels.

[Goatboy]

I don't think removing the channel will remove the ads. I had ads showing on sites for which I hadn't built channels yet. Channels are like television channels, they let you watch what the TV stations (the ads) are doing.