EZA Article CTR Observations

GuerrillaIM · 01-24-2010, 11:15 AM

I just been looking through my articles on EZA and I noticed a trend that I thought I would share.

My lowest CTR is 4.4% and my highest 48%. What I noticed is that any of my articles that had a title like "how to find..." or "the benefits of..." had by far the higest CTR, generally 20-40%.

I thought that was interesting, perhaps not. Feel free to flame

M Thompson · 01-24-2010, 11:23 AM

Quote:

Originally Posted by GuerrillaIM

I just been looking through my articles on EZA and I noticed a trend that I thought I would share.

My lowest CTR is 4.4% and my highest 48%. What I noticed is that any of my articles that had a title like "how to find..." or "the benefits of..." had by far the higest CTR, generally 20-40%.

I thought that was interesting, perhaps not. Feel free to flame

No flames here... i do find that the title affects the views and the resource box affects the ctr.

also some niches will always have a low CTR no mater what you do

NicheCowboy · 01-25-2010, 08:56 AM

yep, some topics are just more "clickable" than others.

KenJ · 01-25-2010, 10:36 AM

My best CT rates are where I have managed to work at least 2 closely related keywords into the title. They are also long titles

kwality · 01-25-2010, 02:32 PM

The resource box has alot to do with ctr from EZA as well as tghe topic my ctr averaged about 8 percent

bigcat1967 · 01-25-2010, 07:53 PM

Yep - my average is 7%. Highest is 15%. I think it dropped after EZA put the rule in not to have an anchor text in the main body but only in the resource box.

Chucky · 01-25-2010, 08:24 PM

My average CTR is 30% and my highest was something like 60%. This is out of over 1000 articles. I always have a call to action as anchor text.
Another tip is, if you are promoting say a 80% off special deal or whatever, have that in the anchor text.
Above tips will probably do more harm than good for SEO purposes. But if you're writing to get customers to click through and come to your websites, you'll see a HUGE difference in the CRTs by implementing above 2 tips.
Here's another BIG tip!
Make the 1st sentence of the resource box BOLD, so that will grab the attention of the reader's eyes towards the resource box. And then you have a special offer and/or a call to action ==> high CTR

GeorgR. · 01-25-2010, 10:08 PM

Quote:

Originally Posted by GuerrillaIM

I just been looking through my articles on EZA and I noticed a trend that I thought I would share.

My lowest CTR is 4.4% and my highest 48%. What I noticed is that any of my articles that had a title like "how to find..." or "the benefits of..." had by far the higest CTR, generally 20-40%.

I thought that was interesting, perhaps not. Feel free to flame

yes of course. Always provide solutions and target a HUNGRY audience which has a problem and is looking for a solution.

GuerrillaIM · 01-25-2010, 10:25 PM

Sorry, I should have mentioned the resource box was the same across all the articles.

M Thompson · 01-26-2010, 01:31 AM

Quote:

Originally Posted by GuerrillaIM

Sorry, I should have mentioned the resource box was the same across all the articles.

that might be the problem... if you search through my posts you will find a free wso i did that contains a guide to resource boxes some of the examples regularly get 30-40% CTR **edit put the link in my sig** would put it in the post but someone would probably object!

GuerrillaIM · 01-26-2010, 08:27 AM

Quote:

Originally Posted by M Thompson

that might be the problem... if you search through my posts you will find a free wso i did that contains a guide to resource boxes some of the examples regularly get 30-40% CTR **edit put the link in my sig** would put it in the post but someone would probably object!

I don't get what you mean. What problem?

M Thompson · 01-26-2010, 08:35 AM

Quote:

Originally Posted by GuerrillaIM

I don't get what you mean. What problem?

Using the same resource box for each article

You should tailor the resource boxes to the articles...

i.e

Want to know more about xxxxx?

Click here for more free tips and information on<anchor text>

url...

GuerrillaIM · 01-26-2010, 10:32 AM

Ahh, I see what you mean now. All articles were on same overall topic but different aspects of it. I guess the resource box could have been more personalised though.

I think another factor is that if someone is motivated then "how to find" or "benefits of" appeal to them so perhaps you get better people clicking on the article? Who knows?

01-24-2010, 11:15 AM	#1
GuerrillaIM One Man Army War Room Member Join Date: Jul 2008 Location: London, UK Posts: 1,893 Thanks: 93 Thanked 313 Times in 183 Posts	EZA Article CTR Observations I just been looking through my articles on EZA and I noticed a trend that I thought I would share. My lowest CTR is 4.4% and my highest 48%. What I noticed is that any of my articles that had a title like "how to find..." or "the benefits of..." had by far the higest CTR, generally 20-40%. I thought that was interesting, perhaps not. Feel free to flame
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01-25-2010, 08:56 AM	#3
NicheCowboy Active Warrior War Room Member Join Date: Aug 2009 Location: Myrtle Beach SC Posts: 72 Thanks: 5 Thanked 4 Times in 4 Posts	Re: EZA Article CTR Observations yep, some topics are just more "clickable" than others.

01-25-2010, 10:36 AM	#4
KenJ Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Bracknell, Berkshire, UK Posts: 1,262 Blog Entries: 6 Thanks: 143 Thanked 243 Times in 175 Posts	Re: EZA Article CTR Observations My best CT rates are where I have managed to work at least 2 closely related keywords into the title. They are also long titles

01-25-2010, 02:32 PM	#5
kwality Active Warrior Join Date: Jan 2010 Posts: 55 Thanks: 7 Thanked 0 Times in 0 Posts	Re: EZA Article CTR Observations The resource box has alot to do with ctr from EZA as well as tghe topic my ctr averaged about 8 percent

01-25-2010, 07:53 PM	#6
bigcat1967 Senior Warrior Member Join Date: May 2009 Posts: 1,259 Thanks: 21 Thanked 54 Times in 52 Posts	Re: EZA Article CTR Observations Yep - my average is 7%. Highest is 15%. I think it dropped after EZA put the rule in not to have an anchor text in the main body but only in the resource box.
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01-25-2010, 08:24 PM	#7
Chucky Advanced Warrior War Room Member Join Date: Mar 2008 Location: Central Illinois, USA Posts: 919 Thanks: 235 Thanked 511 Times in 142 Posts	Re: EZA Article CTR Observations My average CTR is 30% and my highest was something like 60%. This is out of over 1000 articles. I always have a call to action as anchor text. Another tip is, if you are promoting say a 80% off special deal or whatever, have that in the anchor text. Above tips will probably do more harm than good for SEO purposes. But if you're writing to get customers to click through and come to your websites, you'll see a HUGE difference in the CRTs by implementing above 2 tips. Here's another BIG tip! Make the 1st sentence of the resource box BOLD, so that will grab the attention of the reader's eyes towards the resource box. And then you have a special offer and/or a call to action ==> high CTR
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01-25-2010, 10:25 PM	#9
GuerrillaIM One Man Army War Room Member Join Date: Jul 2008 Location: London, UK Posts: 1,893 Thanks: 93 Thanked 313 Times in 183 Posts	Re: EZA Article CTR Observations Sorry, I should have mentioned the resource box was the same across all the articles.
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01-26-2010, 10:32 AM	#13
GuerrillaIM One Man Army War Room Member Join Date: Jul 2008 Location: London, UK Posts: 1,893 Thanks: 93 Thanked 313 Times in 183 Posts	Re: EZA Article CTR Observations Ahh, I see what you mean now. All articles were on same overall topic but different aspects of it. I guess the resource box could have been more personalised though. I think another factor is that if someone is motivated then "how to find" or "benefits of" appeal to them so perhaps you get better people clicking on the article? Who knows?
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