Stand alone Mini site to target a competitive single KW phrase?

[apcsilver]

I am trying to work out at the best approach when trying to rank a very competitive keyword phrase that is searched for 74,000 times (Broad Match) per month on Google with 20 million page results for that term.

I am not very optimistic that just creating a well optimized webpage for that phrase on our website then building 1000’s of back links to that page is going to get us into Google top 10 inside the next 12 month, if ever.

I should mention that the Keyword phrase I have in mind is for a tangible product.

Would a better approach be to build a single mini website just for that single keyword phrase, make the website as interesting a possible, (and graphically similar to our main website ) and have a dozen really gorgeous pictures of the products on that mini site with something like “click the picture to get prices and more product details” …or such like (the incentive to click needs to be refined) . Visitors that click on the links would then get taken to our main site.

So, could this approach be a faster route to Google top 10 than just building a single webpage for that phrase on our main site?, and could Google see it in anyway as a black hat tactic?

We have about a dozen similarly competitive keywords to target so we could create mini sites for each of them if the tactic worked.

Thanks for any suggestions or advice.

[searchnology]

I wouldn't start a new site from scratch as newer sites have a big disadvantage when compared to established sites. Take advantage of the credibility of your existing site by creating a directory (www.domain.com/productname) on your current site and then build add lots of content in that directory that support the product. Include articles, a blog, customer reviews, FAQs, forum, etc.

Then build backlinks specifically to that directory.....that should work just fine.

Good luck!