Adowrds network traffic who clicks?

[sloanjim]

Hi

I am running some cheap Network content image ads through Google. Having got hundreds of "clicks" and no sales...I wonder who is clicking here? I mean...it is people who obviously were interested in the image? Seems strange you can get 500+ tyre kickers and no sales.

This goes for text ads on the Networks as well. Why is the converision rate so low? Can it be profitable? I am starting to think it's a waste of my money.

[Lucid]

Could be many things:

* not targeting the right audience
* promising something in ad but page not delivering
* wrong landing page for what ad says
* poor sales message
* people clicking out of curiosity

[lightningstrikes]

Hi, just wanted to add that I'm experiencing the same as sloanjim. Tried out 3 Google Network content image ads campaigns so far, on products that convert well elsewhere. I had hundreds of cheap clicks but no conversions.

I think I've addressed the first 4 of Lucid's points:
* not targeting the right audience
* promising something in ad but page not delivering
* wrong landing page for what ad says
* poor sales message

Not sure how to prevent '* people clicking out of curiosity', though. Any ideas?

Anyone else experiencing similar?

Thanks

Damian.

[Lucid]

> Not sure how to prevent '* people clicking out of curiosity', though. Any ideas?

You can't prevent this. There's always going to be a certain percentage seeing your ad and going "gee, that looks interesting". It's called branding. Maybe when they are ready to buy, they'll remember you.