Hoplinks, Domain Re-directs and Adwords Quality Scores

arcasmia · 02-03-2010, 01:46 PM

Hi All

Noobie here, please be gentle with me

I'm from an eCommerce background, looking into affiliate marketing and have a bit of experience with SEO in general, and a bit of PPC stuff also. I'm looking into using mainly organic search for traffic, but PPC could be a quick starter so I'm not saying no to anything just yet!

Anyhoo, if I bought a domain name to use on an Ad Group, and redirected it to my hoplink, am I right in thinking that there will never be any sort of quality score? No actual page content = no quality score? Or will the quality score come from the sales page for the product?

So really its always best to use a landing page of my own?

Thanks in anticipation!
Mark

dburk · 02-03-2010, 02:42 PM

Hi Mark,

AdWords uses the Landing Page and not the destination page for scoring your Landing Page Quality Scores. If you are redirecting, the intermediate page is ignored for QS issues.

My advice would be to build and test your own landing pages for optimum performance. You might direct link for a quick test but it's hard to direct link successfully these days if there is much competition.

arcasmia · 02-03-2010, 03:01 PM

Quote:

Originally Posted by dburk

Hi Mark,

AdWords uses the Landing Page and not the destination page for scoring your Landing Page Quality Scores. If you are redirecting, the intermediate page is ignored for QS issues.

My advice would be to build and test your own landing pages for optimum performance. You might direct link for a quick test but it's hard to direct link successfully these days if there is much competition.

Many thanks, another bit of handy knowledge under the belt.
I would think my own landing pages would be a better option as I have control over them, otherwise you'd be relying on the sales page to be optimised perfectly for your ad campaign, and have no control over it.

Cheers
Mark

GeorgR. · 02-03-2010, 03:24 PM

There are ways, one would be my own tool (see sig) which creates a "clone" of a landing page. I wouldn't recommend direct linking, and definitively nothing with iframes or similar. The other option of course you make some kind of pre-sell lander.

tryinhere · 02-03-2010, 03:34 PM

Quote:

Originally Posted by GeorgR.

There are ways, one would be my own tool (see sig) which creates a "clone" of a landing page. I wouldn't recommend direct linking, and definitively nothing with iframes or similar. The other option of course you make some kind of pre-sell lander.

you may need to mix that up a little ?

Quote:

Mirror pages: Pages that replicate the look and feel of a parent site; your site should not mirror (be similar or nearly identical in appearance to) your parent company's or any other advertiser's site

davidfstyles · 03-21-2010, 11:13 PM

Hey Mark,

I always recommend creating your own landing page. If you're promoting an affiliate product, make your landing page a squeeze. That way you grab people's email addresses... and can follow up with other related affiliate products down the track rather than 'hoping' the sales letter converts.

Then once your list is built you can toy with the idea of creating your own product and launching it to your subscriber list, creating your own affiliate program etc. Something to consider?

With the landing page, I find I get the highest quality scores when I am megga-relevant to the keywords I am bidding for.

So I use the keyword in the ad title and the ad copy.

And I do basic SEO on the landing page - <title>, <meta>, <alt> tags, keyword density of around 2%-3% etc. And I find having around 10-15 pages of optimized relevant content works well for AdWords... from my experience Google loves content sites more than thin 1-2 page websites.

Hope that helps?

02-03-2010, 01:46 PM	#1
arcasmia Trainee Warrior :o) War Room Member Join Date: Jan 2010 Location: Yorkshire, UK Posts: 16 Thanks: 1 Thanked 0 Times in 0 Posts	Hoplinks, Domain Re-directs and Adwords Quality Scores Hi All Noobie here, please be gentle with me I'm from an eCommerce background, looking into affiliate marketing and have a bit of experience with SEO in general, and a bit of PPC stuff also. I'm looking into using mainly organic search for traffic, but PPC could be a quick starter so I'm not saying no to anything just yet! Anyhoo, if I bought a domain name to use on an Ad Group, and redirected it to my hoplink, am I right in thinking that there will never be any sort of quality score? No actual page content = no quality score? Or will the quality score come from the sales page for the product? So really its always best to use a landing page of my own? Thanks in anticipation! Mark

02-03-2010, 02:42 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,643 Thanks: 162 Thanked 671 Times in 581 Posts Contact Info	Re: Hoplinks and Adwords Quality Scores Hi Mark, AdWords uses the Landing Page and not the destination page for scoring your Landing Page Quality Scores. If you are redirecting, the intermediate page is ignored for QS issues. My advice would be to build and test your own landing pages for optimum performance. You might direct link for a quick test but it's hard to direct link successfully these days if there is much competition.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

02-03-2010, 03:24 PM	#4
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 6,061 Blog Entries: 16 Thanks: 72 Thanked 915 Times in 602 Posts Social Networking	Re: Hoplinks, Domain Re-directs and Adwords Quality Scores There are ways, one would be my own tool (see sig) which creates a "clone" of a landing page. I wouldn't recommend direct linking, and definitively nothing with iframes or similar. The other option of course you make some kind of pre-sell lander.
	* Affiliate Site Quick --> The Fastest & Easiest Way to Make Affiliate Sites!<-- -> VISIT www.1UP-SEO.com * <- Internet Marketing, SEO Tips, Reviews & More!! *** ARTICLE SPINNING SERVICE - Custom Hand-Made QUALITY Spun Articles! - Thread Here * * BEAT the PENGUIN with High Quality Manually Spun Articles - Don't Settle for Less! *

03-21-2010, 11:13 PM	#6
davidfstyles HyperActive Warrior War Room Member Join Date: Apr 2009 Location: Australia Posts: 124 Thanks: 2 Thanked 15 Times in 11 Posts	Re: Hoplinks, Domain Re-directs and Adwords Quality Scores Hey Mark, I always recommend creating your own landing page. If you're promoting an affiliate product, make your landing page a squeeze. That way you grab people's email addresses... and can follow up with other related affiliate products down the track rather than 'hoping' the sales letter converts. Then once your list is built you can toy with the idea of creating your own product and launching it to your subscriber list, creating your own affiliate program etc. Something to consider? With the landing page, I find I get the highest quality scores when I am megga-relevant to the keywords I am bidding for. So I use the keyword in the ad title and the ad copy. And I do basic SEO on the landing page - <title>, <meta>, <alt> tags, keyword density of around 2%-3% etc. And I find having around 10-15 pages of optimized relevant content works well for AdWords... from my experience Google loves content sites more than thin 1-2 page websites. Hope that helps?