Adwords Budget Optomizer?

Yourup · 10-04-2008, 01:42 PM

After a long spell of article marketing, I've finally decided to dive into Adwords, so I decided to do a little controlled experiment. After doing keyword research and fiddling with the Traffic Estimator, I was ready to launch my first campaign. I accepted the offer to use the Budget Optomizer and I'm now awaiting results.

Can I get Your opinions on this tool, maybe some pros & cons ...anyone?

KirkMcD · 10-04-2008, 05:37 PM

Don't use it. It's just helps Google take more money from you.

Chri5123 · 10-04-2008, 08:07 PM

I would say to not use it.

The only reason being is you want full control over your Google account and how much you are spending.

Basically the budget optimizer will try and get the most clicks for your budget, but the main thing you should look at is sales.

The golden rule for me with Adwords is this:

"It is not about the number of clicks you are getting but more about the sales you are getting for those clicks."

Just my 2 pence.

Hope this helps!

Chris

Yourup · 10-05-2008, 12:28 PM

I was sort of getting that feeling that the only one really benefiting from my using it is Google. I'm definitely going to tweak the campaign without it.

gabibeowulf · 10-05-2008, 07:40 PM

just monitor the conversions. This the single most important when dealing with adwords. Cut the loosers, keep the winners, increase spending on the winners so that you'll see more conversions.

MoonLoh · 10-05-2008, 08:31 PM

I used budget optimizer initially when I started adwords because I totally have no idea what is the price I should bid for the keywords. The function gave me a very good CTR and good ad position. BUT the price I paid for the keywords is a bit high for broad phrase keyword. I think once you have more knowledge about adwords, you should have controlled the bid but not use the optimizer. Use different types of keywords (eg. negative keywords)
I agree with Chris also.. "It is not about the number of clicks you are getting but more about the sales you are getting for those clicks."

Yourup · 10-06-2008, 04:33 AM

Being my first campaign, I'm watching it rather closely. But I suppose it takes time (and especially data) to really streamline a campaign.

I'm using negative keywords, but I still don't have a real grasp on when I should use broad, phrase & exact match keywords.

Scott Paxtoon · 10-06-2008, 07:19 AM

I think Budget Optimizer might be good for the unlimited buget. What about those campaigns on a tighter budget?

KirkMcD · 10-06-2008, 10:13 AM

Quote:

Originally Posted by Scott Paxtoon

What about those campaigns on a tighter budget?

Here's a tip for you:
Don't bid more than 1% of your expected commission from a sale.
Why?
If you get a 1% conversion rate, you are breaking even, anything over that is gravy.
A 1% conversion rate isn't that hard to get, if you've choosen the right keywords.

Yourup · 10-06-2008, 11:34 AM

Thanks for the heads up Kirk.

Before starting the campaign, I did some careful calculations as to how much I had to bid. One thing's for sure: you don't know what's going to happen until you actually start. ...and that's when you start getting surprizes!

I'm not getting anywhere near the traffic I expected.

10-04-2008, 01:42 PM	#1
Yourup HyperActive Warrior War Room Member Join Date: Apr 2007 Location: Toronto, Canada Posts: 129 Thanks: 4 Thanked 0 Times in 0 Posts Social Networking	Adwords Budget Optomizer? After a long spell of article marketing, I've finally decided to dive into Adwords, so I decided to do a little controlled experiment. After doing keyword research and fiddling with the Traffic Estimator, I was ready to launch my first campaign. I accepted the offer to use the Budget Optomizer and I'm now awaiting results. Can I get Your opinions on this tool, maybe some pros & cons ...anyone?

10-04-2008, 05:37 PM	#2
KirkMcD Senior Warrior Member War Room Member Join Date: Apr 2006 Location: , , USA. Posts: 2,433 Thanks: 40 Thanked 155 Times in 148 Posts	Re: Adwords Budget Optomizer? Don't use it. It's just helps Google take more money from you.
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10-04-2008, 08:07 PM	#3
Chri5123 Senior Warrior Member War Room Member Join Date: Aug 2006 Location: U.K Posts: 1,720 Blog Entries: 4 Thanks: 94 Thanked 311 Times in 175 Posts	Re: Adwords Budget Optomizer? I would say to not use it. The only reason being is you want full control over your Google account and how much you are spending. Basically the budget optimizer will try and get the most clicks for your budget, but the main thing you should look at is sales. The golden rule for me with Adwords is this: "It is not about the number of clicks you are getting but more about the sales you are getting for those clicks." Just my 2 pence. Hope this helps! Chris
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10-05-2008, 12:28 PM	#4
Yourup HyperActive Warrior War Room Member Join Date: Apr 2007 Location: Toronto, Canada Posts: 129 Thanks: 4 Thanked 0 Times in 0 Posts Social Networking	Re: Adwords Budget Optomizer? I was sort of getting that feeling that the only one really benefiting from my using it is Google. I'm definitely going to tweak the campaign without it.

10-05-2008, 07:40 PM	#5
gabibeowulf Advanced Warrior War Room Member Join Date: May 2008 Posts: 667 Thanks: 152 Thanked 126 Times in 69 Posts	Re: Adwords Budget Optomizer? just monitor the conversions. This the single most important when dealing with adwords. Cut the loosers, keep the winners, increase spending on the winners so that you'll see more conversions.

10-05-2008, 08:31 PM	#6
MoonLoh Active Warrior Join Date: Jul 2008 Location: Singapore Posts: 41 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Adwords Budget Optomizer? I used budget optimizer initially when I started adwords because I totally have no idea what is the price I should bid for the keywords. The function gave me a very good CTR and good ad position. BUT the price I paid for the keywords is a bit high for broad phrase keyword. I think once you have more knowledge about adwords, you should have controlled the bid but not use the optimizer. Use different types of keywords (eg. negative keywords) I agree with Chris also.. "It is not about the number of clicks you are getting but more about the sales you are getting for those clicks."
	Moon Loh Share my passion, findings, ideas, recommendations, learning curve towards a success Internet Marketing Entrepreneur @ http://MoonLoh.com Visit my lovely 2 years old daughter @ http://CoolestBabyMoon.com

10-06-2008, 04:33 AM	#7
Yourup HyperActive Warrior War Room Member Join Date: Apr 2007 Location: Toronto, Canada Posts: 129 Thanks: 4 Thanked 0 Times in 0 Posts Social Networking	Re: Adwords Budget Optomizer? Being my first campaign, I'm watching it rather closely. But I suppose it takes time (and especially data) to really streamline a campaign. I'm using negative keywords, but I still don't have a real grasp on when I should use broad, phrase & exact match keywords.

10-06-2008, 07:19 AM	#8
Scott Paxtoon Warrior Member Join Date: Oct 2008 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Adwords Budget Optomizer? I think Budget Optimizer might be good for the unlimited buget. What about those campaigns on a tighter budget?
	Scott Paxton Paxton Technologies Inc http://www.paxtontechnologies.com scott.paxton@paxtontechnologies.com Webmaster for http://www.promotionaldreams.com

10-06-2008, 11:34 AM	#10
Yourup HyperActive Warrior War Room Member Join Date: Apr 2007 Location: Toronto, Canada Posts: 129 Thanks: 4 Thanked 0 Times in 0 Posts Social Networking	Re: Adwords Budget Optomizer? Thanks for the heads up Kirk. Before starting the campaign, I did some careful calculations as to how much I had to bid. One thing's for sure: you don't know what's going to happen until you actually start. ...and that's when you start getting surprizes! I'm not getting anywhere near the traffic I expected.