AdWords, how to organize the Ads - splitting before or at "Adgroup"

[silvercap]

Hi,

Wondering how you guys organize your AdWords Ads.

When you have Ads at "the content network".

Do you chose to have a campaign which only display ads on content network, or do you have different Ad Groups which only shows content on the content network?

I don't like mixing search ads with ads on the content network... So I gotta spilt them.

When do you spilt the ads? At the campaign level (campaigns with only ads from content network) or at the ad group level (ad groups with only ads from content network)?

[jan roos]

Always split at the campaign level and bid way lower than search. This will seperate the two nicely for you and also this way the the content network with the lower ctr won't affect the overall ctr of your search campaign. Hope that helps.

[silvercap]

That helped a lot.

Do you have own campaigns for longtail keywords? Or do you have longtail as a Ad Group?

[jan roos]

The perfect optimized campaign will have one ad group for each keyword. This way you can write ads for each keyword, your quality scores and ctrs and cpc will be better this way