How long before changing landing pages?

[BigV316]

Hi all

I have started an two Awords campaigns and have been getting traffic to our product page. I am using only the keywords that best describe our product and have only a handful pf ad groups to keep thing under control. My quality scores are around 7 overall. I don't think I have gone over 100 clicks yet so my question may be premature(I am very impatient) My question is how long do I push traffic to the landing/product page without a sale?
I know I will probably lose money at first but where do draw the line and start tweaking?

[EyeInTriangle]

First of all, I would concentrate on getting a good ad copy to work. Try 5-10 different ad copies and see which one gets the best CTR. And then you can test 4 or 5 landing pages at the same time, and after you have them set up and optimized the best that you can to achieve a better cost per click, keep the landing page with the best conversion rate. Of course, if you find you are not breaking even with any of these, than perhaps you should try a different campaign.

[searchnology]

The answer to what you can afford is driven by your click cost and your average revenue per sale but from a statistical standpoint, I would say if you get 100 clicks without a sale you need to try a different landing page.

HINT: Look at the landing pages for the top 3 Adwords listings for ideas.