Off-Site SEO: Backlinking With Singular Or Plural?

[Boris_yo]

If i want to off-site optimize one website for singular and plural, does that mean i need to build some singular backlinks and then plural backlinks.

Example:

www.myredwidgets.com is my website.

Should i first create backlinks "my red widget" and then start building "my red widgets" backlinks?
Or "my red widgets" is enough since it already contains singular version of keyword, so it will benefit both?

[dvduval]

Yes, you can do both for sure. I have been in several situations where I ranked for one but not the other, but then after submitting to some directories I was able to easily rank for both.

[InternetMarketingIQ]

Thats a tough call. You try one thing and dillute the other. Use Keyword tools as your guide. What do people actually search for?

Hotel or Hotels?

Bike or Bicycle

Car or Automobile or Automobiles.

I focus the majority of my linking efforts by "staying tight"... meaning the links I create focus on a single phrase. Then every once in a while I'll mix it up with an occasional similar phrase.

For example... I may link car rental and not car rentals for 50 links then throw in a few car hires.

It's all just speculation. One broad guide would be to reverse engineer the competition and try to fall within "averages". SEO Elite works well for this.

When I write I do the opposite of my linking campaigns and go broad... with car, cars, automobile, automobiles, hire, rent, etc.

This seems to work out well for me. I get a ton of longtail keyword traffic this way.

If you get too broad on links you end up telling the search engines your site is about too many different things.

In the end it's all speculation... but what is not speculation is trying to match your visitors most used phrases to the keyword that appear on their screen in a way that will get them to click through from search and use your online properties.

[AjiNIMC]

Very simple,

Lets take an example, Sillong Hotels Vs Silliong hotel

Hardly people will search for sillong hotel they will be searching for sillion hotels. You are a hotel not hotels (Assuming you are not a portal for hotel services), how to rank here.

Have title like

XYZ sillong hotel, rated good among all sillong hotels

Now bring links with proper anchor text, search engines is checking the data as well as signal. Use mix of both that makes sense.

We rank for both now , beating some of the best portals.

[firstdandy]

I prefer to say that doing the plural version. When Your singular one is not ranked well. You should do some more backlinking using the singular and I think that won't be as difficult as You do backlinking for the plural

[Boris_yo]

Now lets take for example: "red socks"

I want to rank for 3: "red" and "socks" and for phrase "red socks". Should i optimize for each separately? Or do i include both words in my backlink so i can rank for all 3 variations?

[Samuel Hawthorne]

Originally Posted by Boris_yo

If i want to off-site optimize one website for singular and plural, does that mean i need to build some singular backlinks and then plural backlinks.

Example:

www.myredwidgets.com is my website.

Should i first create backlinks "my red widget" and then start building "my red widgets" backlinks?
Or "my red widgets" is enough since it already contains singular version of keyword, so it will benefit both?

You already have plural in your URL so go with it. When you reach no.1 (or whatever your goal is) move to singular. And the other way around if your URL is in singular.

That's my philosophy