Google Introduces DoubleClick for Publishers

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"Don’t let manual processes, poor visibility and inflexible systems hold back your profit generating potential. The new DoubleClick for Publishers (DFP) from Google combines intuitive design, sophisticated algorithms, unprecedented insight, and greater platform openness to bring a new level of intelligence and usability to ad serving.”


Today, we’re announcing the next generation of ad serving technology for online publishers — DoubleClick for Publishers (DFP)


For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.


You can read more about this on my blog by searchig for "The Next Ad Serving"

Thanks