How does Google define an adgroup/keyword theme for the Content Network?

lightningstrikes · 02-25-2010, 07:11 AM

Has anyone managed to work out what Google means by an adgroup / keyword 'theme' in the content network

The examples given in: Best ad groups - AdWords Help show different approaches. For some adgroups (e.g. Spiderman Toys), the keywords comprise the title itself, synonyms of the title (e.g. spiderman figure) , and plurals of both the title and synonyms (e.g. spiderman figures).

Whereas in other adgroups (e.g. Spiderman Clothes) the keywords are hyponyms of the title (e.g. spiderman t-shirt) , and plurals of the hyponyms (e.g. spiderman t-shirts).

So, which is the best way to go – synonyms or hyponyms? Also, it’s not clear whether to include mis-spellings in the group, or indeed any other semantic relations.

Any thoughts?

Thanks

Damian.

02-25-2010, 07:11 AM	#1
lightningstrikes Warrior Member War Room Member Join Date: Sep 2009 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	How does Google define an adgroup/keyword theme for the Content Network? Has anyone managed to work out what Google means by an adgroup / keyword 'theme' in the content network The examples given in: Best ad groups - AdWords Help show different approaches. For some adgroups (e.g. Spiderman Toys), the keywords comprise the title itself, synonyms of the title (e.g. spiderman figure) , and plurals of both the title and synonyms (e.g. spiderman figures). Whereas in other adgroups (e.g. Spiderman Clothes) the keywords are hyponyms of the title (e.g. spiderman t-shirt) , and plurals of the hyponyms (e.g. spiderman t-shirts). So, which is the best way to go – synonyms or hyponyms? Also, it’s not clear whether to include mis-spellings in the group, or indeed any other semantic relations. Any thoughts? Thanks Damian.