offline biz Landing Page Issue

baronig · 02-27-2010, 02:22 PM

I have few clients who want to do PPC but don't want to make any changes to their web pages(landing page).

do i still launch their campaigns?my concern is in few months later they might say this is not working or we are paying too much for CPC,...

kenj · 02-27-2010, 02:58 PM

This is where you need to train/educate your customers a bit more.
Right now they haven't grasped the gold dust you are offering them.

I would find a customer of yours who have "got it" and is prepared to give a good testimonial. Otherwise you will disillusion a customer who you could potentially make into a life long customer.

Your offline customer hasn't fully appreciated your value.
Once they do you can put your prices up

Kenj

firstdandy · 02-27-2010, 05:35 PM

That's Your job to convince them that They should improve their online value first before doing PPC. At least make the website interesting to be viewed so bounce rate will go low. After that They should install autoresponder so that the traffic from adwords will converted to online asset as list.

02-27-2010, 02:22 PM	#1
baronig HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Canada Posts: 337 Thanks: 30 Thanked 15 Times in 15 Posts Contact Info	offline biz Landing Page Issue I have few clients who want to do PPC but don't want to make any changes to their web pages(landing page). do i still launch their campaigns?my concern is in few months later they might say this is not working or we are paying too much for CPC,...

02-27-2010, 02:58 PM	#2
kenj Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Bracknell, Berkshire, UK Posts: 1,242 Blog Entries: 6 Thanks: 134 Thanked 234 Times in 171 Posts	Re: offline biz Landing Page Issue This is where you need to train/educate your customers a bit more. Right now they haven't grasped the gold dust you are offering them. I would find a customer of yours who have "got it" and is prepared to give a good testimonial. Otherwise you will disillusion a customer who you could potentially make into a life long customer. Your offline customer hasn't fully appreciated your value. Once they do you can put your prices up Kenj
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02-27-2010, 05:35 PM	#3
firstdandy HyperActive Warrior Join Date: Jan 2010 Location: www.mostinterestingfacts.com Posts: 152 Thanks: 4 Thanked 5 Times in 5 Posts	Re: offline biz Landing Page Issue That's Your job to convince them that They should improve their online value first before doing PPC. At least make the website interesting to be viewed so bounce rate will go low. After that They should install autoresponder so that the traffic from adwords will converted to online asset as list.
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