Why Should You Drop a Keyword That Doesn't Convert? Maybe Your Landing/Sales Page Sucks

JamesAggie · 03-01-2010, 04:28 PM

Hey,

I know were supposed to drop a keyword if it doesn't convert well for you whether that be sales or optins. However, don't you think you should customize the landing page for the keyword before you just drop it? Now if it only get a few clicks per day I probably wouldn't create a unique landing page for it.

What if it got 50 clicks per day? Don't you think it would be smart to change a few things up before you just dump it?

GSX Enterprises · 03-01-2010, 04:53 PM

If you're getting that many clicks a day I would consider it. You should be getting AT LEAST a 1% conversion, so that would be roughly 1 sale every other day... With that many leads try changing the sales page or promoting it in a different manner!

Good Luck!

-Safe Travels

03-01-2010, 04:28 PM	#1
JamesAggie HyperActive Warrior Join Date: Dec 2009 Posts: 195 Thanks: 161 Thanked 16 Times in 14 Posts	Why Should You Drop a Keyword That Doesn't Convert? Maybe Your Landing/Sales Page Sucks Hey, I know were supposed to drop a keyword if it doesn't convert well for you whether that be sales or optins. However, don't you think you should customize the landing page for the keyword before you just drop it? Now if it only get a few clicks per day I probably wouldn't create a unique landing page for it. What if it got 50 clicks per day? Don't you think it would be smart to change a few things up before you just dump it?

03-01-2010, 04:53 PM	#2
GSX Enterprises Social Media Maven War Room Member Join Date: Nov 2009 Posts: 411 Thanks: 30 Thanked 75 Times in 25 Posts	Re: Why Should You Drop a Keyword That Doesn't Convert? Maybe Your Landing/Sales Page Sucks If you're getting that many clicks a day I would consider it. You should be getting AT LEAST a 1% conversion, so that would be roughly 1 sale every other day... With that many leads try changing the sales page or promoting it in a different manner! Good Luck! -Safe Travels
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