Are 'Broad' search terms useless? So confused!

[LuisEAvila]

I have come to understand (kinda) why some people tell you to look at 'exact match' when doing keyword research. If I do an optimized web page on an 'exact match' term I can generally get it to page 1 or 2 of Google within a couple of weeks. Depending of strength of competition ofcourse.This goes in particular with adsense sites though.

However, do some people actually use 'broad' search terms? I'm reading a WSO and the person suggest doing broad search terms. For example, lets say i found these terms
Proctor Silex Food Chopper 1000/searches per month
cheap silex food chooper 1000/mo
Proctor Silex chopper 1000/mo

My title for my article would then be something like....

Food Chopper SCAM! Don't BE Fooled by a Cheap Proctor Silex Chopper.
(this title is just an example)

O.k. so my title is now crafted to get the persons attention so they'll click.

As you can see, Every single word in the search terms is used in the title so whenever someone types in those 'broad' terms then my TITLE is optimized for the search engines and for the people. Therefore i get ranked with each of those search terms even though they're not exactly in that particular order in my title.

Well, in this WSO this is how the guy does keyword research. I'm not saying it's wrong. Other people have been successful with it but I just wanted to understand how to use 'BROAD' search terms a little better.

It's just that many people always tell you to go for 'exact' match. In particular when dealing with adsense sites. Am i making this more complicated than what it is or is this a good route to take?

[paulgl]

I think you are under the false impression that the
title is the only thing that matters.

food chopper proctor silex
would be the way to go, but you need to do a whole
lot more.

I myself would avoid words like scam, fooled, etc.
Just go for a generic review title.

Paul

[LuisEAvila]

Originally Posted by paulgl

I think you are under the false impression that the
title is the only thing that matters.

food chopper proctor silex
would be the way to go, but you need to do a whole
lot more.

I myself would avoid words like scam, fooled, etc.
Just go for a generic review title.

Paul

Well i know my title is not the only thing that matters. Obviously my article body needs to have the search terms in there. But, isn't the title what people see in the search engines? So doesn't it play a huge role in targeting your search terms?

As far as generic review title. Do you mean doing something like...

Proctor Silex Food Chopper Review

Isn't this a little boring and just about everyone does this. I thought we were suppose to stand out to get the click? Either way my main question is on how should i use 'BROAD' search terms for the search engines.

because with 'exact match' you just target the exact term in your title and your article body, but this is probably not the same strategy you would use with BROAD terms is it?