PPC Bids,Lower them?

[baronig]

I have clients who are number 1-3 position and have good CTR.I am bidding .60 cents but Google is rewarding me by charging .45 CPC.

do I lower my bids by 15%?what do you do in a situation like this?

[tryinhere]

Originally Posted by baronig

I have clients who are number 1-3 position and have good CTR.I am bidding .60 cents but Google is rewarding me by charging .45 CPC.
do I lower my bids by 15%?what do you do in a situation like this?

Hello champ, G is not rewarding you, there is a difference in what you bid and what you pay as you always pay the lowest possible price per say.

For example you could bid $20 and if everything else stayed the same you would still only pay the current .45

Your bid is at max cpc you wish to pay, so lets say in the event somebody bid a Little higher than the .45 your next bid would raise to cover that up to .60 at which point it will start to slide in the display rankings.

To answer your question, no do not lower your bid unless you want to re adjust your max cpc