My Quality Score is 1/10. Do I delete everything and start over?

JamesAggie · 03-10-2010, 09:45 AM

Hi,

I had my first campaigns going on adwords last night. I received 20 at a 4.5% ctr before Google dropped all of my scores to 1/10. Do I make changes to my site and delete the campaigns and start over. Or do I pause them and see if Google will recognize the changes when I resume the campaigns?

badboy_Nick · 03-10-2010, 09:55 AM

4.5% looks good to me. What does it say when you look for WHY it gave you such a low QS? Remember, QS is nothing else than Google's way of finding out "how much money they can make off you as an advertizer". If your QS is low, they will give their impressions to someone they can make more money off. try increasing your bid and see if the QS all of a sudden increases

tryinhere · 03-10-2010, 09:59 AM

my guess is raising te price will not work, if so then yes delete them and do not pause them, then make sure you read G term to understand why it did not fire and try again.

JamesAggie · 03-10-2010, 10:17 AM

It says my landing page is not good enough. However, all of the ads point to bodybuilding, bodybuilding program, bodybuilding routine. And guess what? The salesletter is about 13 pages of content mentioning bodybuilding (obviously) throughtout. If anything this page is full of content. It's not an affiliate page either, I am selling my own product.

Lucid · 03-10-2010, 01:30 PM

> My Quality Score is 1/10. Do I delete everything and start over?

The real question you should ask yourself is why your QS got 1/10. Fix the problem instead of throwing out the baby with the bath water. You may find some answers in the Adwords guidelines and policies. My Adwords FAQ may be of some help too.

John Hocking · 03-10-2010, 02:24 PM

PM Your ad details and the link to your landing page and I will be happy to make suggestions to improve your scores.

In general I recommend One keyword phrase per ad group.
Get your keyword phrase into the ad title and body if possible. Google will highlight it for you if it mathes the search.

Make a unique landing page per adgroup and make sure to use the keyword in the page title and headline. Ad supporting words to the landpage to bost credibity

for example. If your keyword was gardening, you could add words like shovel, flower, hoe.... etc. This will help validate your page.

JamesAggie · 03-10-2010, 08:54 PM

John,

Thanks for your help. I just sent you a PM.

03-10-2010, 09:45 AM	#1
JamesAggie HyperActive Warrior Join Date: Dec 2009 Posts: 197 Thanks: 167 Thanked 16 Times in 14 Posts	My Quality Score is 1/10. Do I delete everything and start over? Hi, I had my first campaigns going on adwords last night. I received 20 at a 4.5% ctr before Google dropped all of my scores to 1/10. Do I make changes to my site and delete the campaigns and start over. Or do I pause them and see if Google will recognize the changes when I resume the campaigns?

03-10-2010, 09:55 AM	#2
badboy_Nick Super Affiliate War Room Member Join Date: Jul 2006 Location: United Kingdom Posts: 1,255 Thanks: 3 Thanked 186 Times in 159 Posts	Re: My Quality Score is 1/10. Do I delete everything and start over? 4.5% looks good to me. What does it say when you look for WHY it gave you such a low QS? Remember, QS is nothing else than Google's way of finding out "how much money they can make off you as an advertizer". If your QS is low, they will give their impressions to someone they can make more money off. try increasing your bid and see if the QS all of a sudden increases
	Read my incredible story: www.affiliatechamp.co.uk

03-10-2010, 09:59 AM	#3
tryinhere Pete Young War Room Member Join Date: Aug 2009 Location: downunder Posts: 2,163 Blog Entries: 1 Thanks: 367 Thanked 518 Times in 354 Posts	Re: My Quality Score is 1/10. Do I delete everything and start over? my guess is raising te price will not work, if so then yes delete them and do not pause them, then make sure you read G term to understand why it did not fire and try again.
	• - just chillin.

03-10-2010, 10:17 AM	#4
JamesAggie HyperActive Warrior Join Date: Dec 2009 Posts: 197 Thanks: 167 Thanked 16 Times in 14 Posts	Re: My Quality Score is 1/10. Do I delete everything and start over? It says my landing page is not good enough. However, all of the ads point to bodybuilding, bodybuilding program, bodybuilding routine. And guess what? The salesletter is about 13 pages of content mentioning bodybuilding (obviously) throughtout. If anything this page is full of content. It's not an affiliate page either, I am selling my own product.

03-10-2010, 01:30 PM	#5
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,142 Thanks: 11 Thanked 128 Times in 120 Posts	Re: My Quality Score is 1/10. Do I delete everything and start over? > My Quality Score is 1/10. Do I delete everything and start over? The real question you should ask yourself is why your QS got 1/10. Fix the problem instead of throwing out the baby with the bath water. You may find some answers in the Adwords guidelines and policies. My Adwords FAQ may be of some help too.
	Adwords Management Services: Because Successful Campaigns Don't Happen by Accident

03-10-2010, 02:24 PM	#6
John Hocking 10minuteexpert.com War Room Member Join Date: May 2004 Location: Montgomery City, MO , USA. Posts: 1,182 Thanks: 91 Thanked 143 Times in 95 Posts Social Networking	Re: My Quality Score is 1/10. Do I delete everything and start over? PM Your ad details and the link to your landing page and I will be happy to make suggestions to improve your scores. In general I recommend One keyword phrase per ad group. Get your keyword phrase into the ad title and body if possible. Google will highlight it for you if it mathes the search. Make a unique landing page per adgroup and make sure to use the keyword in the page title and headline. Ad supporting words to the landpage to bost credibity for example. If your keyword was gardening, you could add words like shovel, flower, hoe.... etc. This will help validate your page.
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03-10-2010, 08:54 PM	#7
JamesAggie HyperActive Warrior Join Date: Dec 2009 Posts: 197 Thanks: 167 Thanked 16 Times in 14 Posts	Re: My Quality Score is 1/10. Do I delete everything and start over? John, Thanks for your help. I just sent you a PM.