Improve score in adwords

DaWarrior · 03-17-2010, 08:26 PM

I spend SO much on a adwords and my score is usually less than 5 so my price is so much higher. It is a high price niche.

So I try and try and still not changing the score.
I add more keywords to the landing page and still no difference.
Shoudl I create seperate landing pages for each keywords

tryinhere · 03-17-2010, 09:44 PM

probably a land page per keyword group would be a good call so yes try that , if not you need to pm or provide a link.

also do you have all of the about us / privacy pages needed as well , if not add those as well / if insure read G terms

John Hocking · 03-17-2010, 09:59 PM

If you are trying for high quality scores I recommend the following

1) One keyword/phrase per ad group.
2) Create a custom landing page for keyword/phrase that is optimized for it.
3) use the keyword/phrase in title or body of ad. (if it matches the search
term Google will highlight it and you will get better clickthroughs)

4) Go for quality keywords over quantity. (the more targeted the better)
You will get better ROI then using broad match terms.

5) Use LSI keywords on your landing page. For example if your main keyword was Gardening, LSI keywords would be like flowers, bushes, shovel. LSI are related keywords that support your main keyword and
will greatly raise the quality score of your landing page.

When testing ads, create two versions and change only one thing between them. Set them to equal display and track the results. When one becomes the winner, stop the other and create a new add with a new test. Keep this up until you are happy with the results.

Budgets are tricky. It is easy to get in trouble quickly when just starting
out. Keep it small until you have a proven ad.

I also recommend adjusting your bid until your ad appears in position 4-6.
You will get less overall clicks but I have found these positions tend
to generate the best bid to ROI ratio.

DaWarrior · 03-18-2010, 05:16 AM

Great thanks, I content click as well, I should probably stick to one (content vs search) per ad group?

John Hocking · 03-18-2010, 05:51 AM

You can target one network per ad.

This will let you more easyly monitor performance on a network and bidding.

Keep in mind the Quality score is only in effect for the search network, not the content network.

03-17-2010, 08:26 PM	#1
DaWarrior HyperActive Warrior War Room Member Join Date: May 2009 Location: US Posts: 367 Thanks: 1 Thanked 6 Times in 6 Posts	Improve score in adwords - I know many topics about this I spend SO much on a adwords and my score is usually less than 5 so my price is so much higher. It is a high price niche. So I try and try and still not changing the score. I add more keywords to the landing page and still no difference. Shoudl I create seperate landing pages for each keywords

03-17-2010, 09:44 PM	#2
tryinhere Pete Young War Room Member Join Date: Aug 2009 Location: downunder Posts: 2,163 Blog Entries: 1 Thanks: 367 Thanked 518 Times in 354 Posts	Re: Improve score in adwords - I know many topics about this probably a land page per keyword group would be a good call so yes try that , if not you need to pm or provide a link. also do you have all of the about us / privacy pages needed as well , if not add those as well / if insure read G terms
	• - just chillin.

03-17-2010, 09:59 PM	#3
John Hocking 10minuteexpert.com War Room Member Join Date: May 2004 Location: Montgomery City, MO , USA. Posts: 1,182 Thanks: 91 Thanked 143 Times in 95 Posts Social Networking	Re: Improve score in adwords - I know many topics about this If you are trying for high quality scores I recommend the following 1) One keyword/phrase per ad group. 2) Create a custom landing page for keyword/phrase that is optimized for it. 3) use the keyword/phrase in title or body of ad. (if it matches the search term Google will highlight it and you will get better clickthroughs) 4) Go for quality keywords over quantity. (the more targeted the better) You will get better ROI then using broad match terms. 5) Use LSI keywords on your landing page. For example if your main keyword was Gardening, LSI keywords would be like flowers, bushes, shovel. LSI are related keywords that support your main keyword and will greatly raise the quality score of your landing page. When testing ads, create two versions and change only one thing between them. Set them to equal display and track the results. When one becomes the winner, stop the other and create a new add with a new test. Keep this up until you are happy with the results. Budgets are tricky. It is easy to get in trouble quickly when just starting out. Keep it small until you have a proven ad. I also recommend adjusting your bid until your ad appears in position 4-6. You will get less overall clicks but I have found these positions tend to generate the best bid to ROI ratio.
	STEP-BY-STEP INTERNET MARKETING VIDEOS You can get access to over 47 hours of Internet Marketing Videos on Afilliate Marketing, Article Marketing, Blogging, Content Management Systems (CMS), Creating Membership Sites, Creating Videos, Generating Traffic, Selling on eBay, and Social Media

03-18-2010, 05:16 AM	#4
DaWarrior HyperActive Warrior War Room Member Join Date: May 2009 Location: US Posts: 367 Thanks: 1 Thanked 6 Times in 6 Posts	Re: Improve score in adwords - I know many topics about this Great thanks, I content click as well, I should probably stick to one (content vs search) per ad group?

03-18-2010, 05:51 AM	#5
John Hocking 10minuteexpert.com War Room Member Join Date: May 2004 Location: Montgomery City, MO , USA. Posts: 1,182 Thanks: 91 Thanked 143 Times in 95 Posts Social Networking	Re: Improve score in adwords - I know many topics about this You can target one network per ad. This will let you more easyly monitor performance on a network and bidding. Keep in mind the Quality score is only in effect for the search network, not the content network.
	STEP-BY-STEP INTERNET MARKETING VIDEOS You can get access to over 47 hours of Internet Marketing Videos on Afilliate Marketing, Article Marketing, Blogging, Content Management Systems (CMS), Creating Membership Sites, Creating Videos, Generating Traffic, Selling on eBay, and Social Media