The Future of Adwords Marketing is here...

Jason Dolman · 03-25-2010, 04:16 PM

This is very, very exciting news folks:

Now available: Reach the right audience through remarketing - Inside AdWords

Using Adwords, advertisers will now be able to re-target their visitors through the
content network.

Here's how it works:

Visitor comes to your site but decides to leave without taking action
The advertiser can remarket to those visitors by showing ads to them as they browse
sites displaying Adsense ad blocks.

The examples given on the page I quoted tell the story of how this works:

Quote:

Here’s an example of how it works. Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.

You can also run a number of remarketing campaigns at the same time. For example, you could offer discount game tickets to users who’ve previously visited your tickets page, advertise VIP hospitality packages to users who clicked on your “How to get to the arena” page, and advertise a sale on team merchandise to users who previously visited your YouTube brand channel

Lots of ways to use this...

If you want to learn more, check out the Google support page here:

Interest-Based Advertising - AdWords Help

Jason

John Hocking · 03-28-2010, 06:23 AM

Google is becoming the dark shadow that follows you everwhere.

Thanks for the link, I guess i missed that one.

Marko Vel · 03-28-2010, 06:32 AM

Quote:

Originally Posted by John Hocking

Google is becoming the dark shadow that follows you everwhere.

Thanks for the link, I guess i missed that one.

Absolutely agree with you, but when they have a monopoly over all, what to do.

Steller · 03-28-2010, 08:44 AM

The more I learn about google the more it scares me. I could see where this could be effective but at what cost?

Regards,

Steller

03-28-2010, 06:23 AM	#2
John Hocking 10minuteexpert.com War Room Member Join Date: May 2004 Location: Montgomery City, MO , USA. Posts: 1,182 Thanks: 91 Thanked 143 Times in 95 Posts Social Networking	Re: The Future of Adwords Marketing is here... Google is becoming the dark shadow that follows you everwhere. Thanks for the link, I guess i missed that one.
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03-28-2010, 08:44 AM	#4
Steller Active Warrior Join Date: Apr 2009 Posts: 56 Thanks: 2 Thanked 6 Times in 6 Posts	Re: The Future of Adwords Marketing is here... The more I learn about google the more it scares me. I could see where this could be effective but at what cost? Regards, Steller