I Officially Suck at PPC

TiffanyDow · 03-31-2010, 06:16 AM

I did an exact match campaign last night - 10 or fewer keywords for this. I sent traffic to 2 pages, 2 campaigns, and thought I was on a roll because when I did the setup, I had a nice 7/10 quality score.

Wake up this morning and it says my ads aren't showing due to poor landing page quality.

Soooooooooooooo confused. I read the guidelines. I get it. 100% unique content, I have a sitemap, etc. I just don't know what I'm missing.

I don't really want to post the pages here but if there's a kind hearted soul who wants to educate me, PM me.

I'd LOVE to get the hang of this. It's why I always rely on web 2.0 and I want to play with the big boys in PPC.
lol
tiff

KirkMcD · 03-31-2010, 07:55 AM

Quote:

Originally Posted by TiffanyDow

I read the guidelines. I get it. 100% unique content, I have a sitemap, etc. I just don't know what I'm missing.

Most of that doesn't matter.
Keywords being relevant to the landing page is the most important factor.

TheKeys · 03-31-2010, 07:57 AM

Your keywords MUST be relevant to your landing page!

Tom Brimeyer · 03-31-2010, 08:04 AM

As both above have already said... Google wants to see the that the keywords that you are bidding on are relavent (found) on your landing page.

So if your keywords need to be very similar and you might need to restructure or rewrite your landing page to improve the quality score.

All of your keywords for any adgroup should be very similar. So if you've got a bunch of different kinds of keywords all in the same group, you'll have to split them up into multiple adgroups with multiple landing pages for it to work.

Remember, almost everyone loses money up front with PPC. You just have to test the hell out of it and figure out what works and what doesn't.

Cheers,

-Tom

Social-Media-Marketing · 03-31-2010, 08:08 AM

Make sure the keywords that you're targeting (or some slight variation or synonym) are in the <title>, <h1>, <h2>s if applicable, and content of the page. Since quality scores have come about, relevance has become more and more imporant. It's not just based on click-thru-rates.

TiffanyDow · 03-31-2010, 09:58 AM

I have keywords up the gazoo relevant to this page...but I got someone specifically helping me now, so thanks Warriors - you rock! I'll let you know how it goes

PPC-Coach · 03-31-2010, 10:31 AM

It's actually part of what as said above, but only a small part.

The largest part of the equation is CTR. Google already knows if the keywords you're bidding on work or not. They have this data from others who have already run those keywords. They know what the bid should be at and they know what the CTR will be at that bid. (IF anyone could ever get the info they have, they would be billionaires too).

So, when you setup your campaign, you did everything right except for one thing that everyone ignores. You set your bid too low to start. It's that simple.

Quality score is 80% CTR and 20% everything else. Everyone focuses on the 20% for some odd reason. Focus on what matters, the 80% and you'll be fine. If you set your initial bids too low, they won't run your ads as you're taking money out of their pockets to do so. They'd rather stick with a campaign from someone else who will pay more and has a great CTR already.

Lucid · 03-31-2010, 01:27 PM

OK, we all know that your keywords must be relevant so I won't say it.

What Tiff said is that her landing page quality was considered poor. Nobody said anything about this.

Usually, a QS=1 is because of poor landing page quality. And the most frequent reason for that is because you have affiliate links on your page that go to the merchant's sale page. Check the Adwords guidelines and look for bridge page. Until you fix that, nothing will change.

TiffanyDow · 03-31-2010, 02:00 PM

Quote:

Originally Posted by Lucid

OK, we all know that your keywords must be relevant so I won't say it.

What Tiff said is that her landing page quality was considered poor. Nobody said anything about this.

Usually, a QS=1 is because of poor landing page quality. And the most frequent reason for that is because you have affiliate links on your page that go to the merchant's sale page. Check the Adwords guidelines and look for bridge page. Until you fix that, nothing will change.

That's what the other person who PM'd me said - I have a lot of ads on there...each short 200-250 word article has an image and links that go to Amazon.

I will alter

KirkMcD · 03-31-2010, 02:44 PM

Quote:

Originally Posted by TiffanyDow

I have a lot of ads on there...each short 200-250 word article has an image and links that go to Amazon.

"Lots of Ads" on each landing page? or for the site as a whole?

Those articles are kind of short. Longer would be better. Or add more info "below the fold" if you think it would be distracting.

TiffanyDow · 03-31-2010, 06:22 PM

Quote:

Originally Posted by KirkMcD

"Lots of Ads" on each landing page? or for the site as a whole?

Those articles are kind of short. Longer would be better. Or add more info "below the fold" if you think it would be distracting.

Yeah here's the layout of the page:

adsense banner
article with ad block image to the right (these are pics I hyperlinked to amazon)
ad block that compares different sites
article w/ad block image
article w/ad block image
article w/ad block image
article w/ad block image
amazon banner self optimizing
article w/new link in it
hyperlinks for sitemap purposes

So yeah...guess I OD'd on ads

joesemo · 03-31-2010, 06:30 PM

You do not want to have Adsense on a Landing Page when you use Adwords.

They consider this arbitrage.

This will always put up a red flag.

TiffanyDow · 03-31-2010, 06:37 PM

Quote:

Originally Posted by joesemo

You do not want to have Adsense on a Landing Page when you use Adwords.

They consider this arbitrage.

This will always put up a red flag.

oops! See?? This is what my post in the main forum is about. I read it WAS okay when I googled it., Grrr

03-31-2010, 06:16 AM	#1
TiffanyDow Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Kennedale, Texas Posts: 4,166 Blog Entries: 38 Thanks: 1,862 Thanked 2,633 Times in 406 Posts Social Networking	I Officially Suck at PPC - SOS I did an exact match campaign last night - 10 or fewer keywords for this. I sent traffic to 2 pages, 2 campaigns, and thought I was on a roll because when I did the setup, I had a nice 7/10 quality score. Wake up this morning and it says my ads aren't showing due to poor landing page quality. Soooooooooooooo confused. I read the guidelines. I get it. 100% unique content, I have a sitemap, etc. I just don't know what I'm missing. I don't really want to post the pages here but if there's a kind hearted soul who wants to educate me, PM me. I'd LOVE to get the hang of this. It's why I always rely on web 2.0 and I want to play with the big boys in PPC. lol tiff
	Warning: I offend here.

03-31-2010, 07:57 AM	#3
TheKeys CPA God. War Room Member Join Date: Mar 2010 Location: CPA Underworld Posts: 467 Thanks: 14 Thanked 34 Times in 31 Posts	Re: I Officially Suck at PPC - SOS Your keywords MUST be relevant to your landing page!
	CPA For The Newbies! That's right. Make money without selling anything. Understand and explore CPA wether you are a newbie or an expert. Watch my step-by-step videos and ebooks. Trust me, you will generate realistic income. Currently $9.99! Use Coupon code "WF". www.cpaforthenewbies.net

03-31-2010, 08:04 AM	#4
Tom Brimeyer The Reverse Engineer War Room Member Join Date: Mar 2010 Location: Sunny Florida Posts: 31 Thanks: 0 Thanked 48 Times in 8 Posts	Re: I Officially Suck at PPC - SOS As both above have already said... Google wants to see the that the keywords that you are bidding on are relavent (found) on your landing page. So if your keywords need to be very similar and you might need to restructure or rewrite your landing page to improve the quality score. All of your keywords for any adgroup should be very similar. So if you've got a bunch of different kinds of keywords all in the same group, you'll have to split them up into multiple adgroups with multiple landing pages for it to work. Remember, almost everyone loses money up front with PPC. You just have to test the hell out of it and figure out what works and what doesn't. Cheers, -Tom
	I awlyas tghuhot slpeling was ipmorantt. I gsues I wsa wrogn.

03-31-2010, 08:08 AM	#5
Social-Media-Marketing HyperActive Warrior Join Date: Mar 2010 Posts: 150 Thanks: 0 Thanked 22 Times in 19 Posts	Re: I Officially Suck at PPC - SOS Make sure the keywords that you're targeting (or some slight variation or synonym) are in the <title>, <h1>, <h2>s if applicable, and content of the page. Since quality scores have come about, relevance has become more and more imporant. It's not just based on click-thru-rates.

03-31-2010, 09:58 AM	#6
TiffanyDow Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Kennedale, Texas Posts: 4,166 Blog Entries: 38 Thanks: 1,862 Thanked 2,633 Times in 406 Posts Social Networking	Re: I Officially Suck at PPC - SOS I have keywords up the gazoo relevant to this page...but I got someone specifically helping me now, so thanks Warriors - you rock! I'll let you know how it goes
	Warning: I offend here.

03-31-2010, 10:31 AM	#7
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,553 Thanks: 44 Thanked 663 Times in 379 Posts	Re: I Officially Suck at PPC - SOS It's actually part of what as said above, but only a small part. The largest part of the equation is CTR. Google already knows if the keywords you're bidding on work or not. They have this data from others who have already run those keywords. They know what the bid should be at and they know what the CTR will be at that bid. (IF anyone could ever get the info they have, they would be billionaires too). So, when you setup your campaign, you did everything right except for one thing that everyone ignores. You set your bid too low to start. It's that simple. Quality score is 80% CTR and 20% everything else. Everyone focuses on the 20% for some odd reason. Focus on what matters, the 80% and you'll be fine. If you set your initial bids too low, they won't run your ads as you're taking money out of their pockets to do so. They'd rather stick with a campaign from someone else who will pay more and has a great CTR already.

03-31-2010, 01:27 PM	#8
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,142 Thanks: 11 Thanked 128 Times in 120 Posts	Re: I Officially Suck at PPC - SOS OK, we all know that your keywords must be relevant so I won't say it. What Tiff said is that her landing page quality was considered poor. Nobody said anything about this. Usually, a QS=1 is because of poor landing page quality. And the most frequent reason for that is because you have affiliate links on your page that go to the merchant's sale page. Check the Adwords guidelines and look for bridge page. Until you fix that, nothing will change.
	Adwords Management Services: Because Successful Campaigns Don't Happen by Accident

03-31-2010, 06:30 PM	#12
joesemo Active Warrior War Room Member Join Date: Feb 2007 Location: New England Posts: 42 Thanks: 5 Thanked 6 Times in 6 Posts	Re: I Officially Suck at PPC - SOS You do not want to have Adsense on a Landing Page when you use Adwords. They consider this arbitrage. This will always put up a red flag.