PPC campaign breaks even at the beginning, now its losing money. Help!

spartanic · 04-03-2010, 04:15 PM

Here's the problem that I'm having. Its been about a month now and I have an adwords campaign that has been breaking even from the beginning but the last two weeks have been pretty bad to the point where I'm starting to lose money. Now it seems like its not making anymore conversions.

What would you do in this situation?

sainteve21 · 04-03-2010, 05:24 PM

Hi

I would take a good, long, hard look at your campaigns in minute detail

adgroups, keyword groups, ad title, ad text, landing page sales copy, purchase process etc etc

This should help you identify, where in the whole process, something is breaking down

Without actually looking at your stats that's about all the help I can offer

Best of luck

Steve

Jack31 · 04-03-2010, 05:56 PM

Run a Search Query Performance report. What you're going to get from this reports are search phrases that's triggering your ads in the results pages.

Once the report is done loading, you can go through the phrases and keywords that are not relevant to your campaigns. This will prevent you from paying for irrelevant ad clicks.

Send me a pm if you need any help. Good luck man!

spartanic · 04-03-2010, 07:06 PM

I have gone through the search query reports for the past several weeks and added as much irrelevant keywords as I can to my negative list so that's not really the problem.

As of right now I'm direct linking with this campaign. As far as I can see the only other competitor promoting this offer is the vendor themselves. But yes its probably best not to assume nobody else is direct linking with this offer so here's my average stats for this past week:

- impression share: 30.09%
- lost IS (rank): 37.30
- lost IS (budget): 32.61

I'll probably have to start building a landing for this campaign asap.

04-03-2010, 04:15 PM	#1
spartanic HyperActive Warrior Join Date: Oct 2009 Posts: 206 Thanks: 4 Thanked 3 Times in 3 Posts	PPC campaign breaks even at the beginning, now its losing money. Help! Here's the problem that I'm having. Its been about a month now and I have an adwords campaign that has been breaking even from the beginning but the last two weeks have been pretty bad to the point where I'm starting to lose money. Now it seems like its not making anymore conversions. What would you do in this situation?

04-03-2010, 05:24 PM	#2
sainteve21 Mobile Software Developer War Room Member Join Date: Mar 2010 Location: Hampshire, UK Posts: 231 Thanks: 23 Thanked 27 Times in 25 Posts Social Networking	Re: PPC campaign breaks even at the beginning, now its losing money. Help! Hi I would take a good, long, hard look at your campaigns in minute detail adgroups, keyword groups, ad title, ad text, landing page sales copy, purchase process etc etc This should help you identify, where in the whole process, something is breaking down Without actually looking at your stats that's about all the help I can offer Best of luck Steve
	MOBILE MARKETING TOOLS SquiddleBooks.com PREMIUM DOMAIN NAME FOR SALE Outsource Samurai .COM

04-03-2010, 05:56 PM	#3
Jack31 Warrior Member War Room Member Join Date: Mar 2010 Location: Orange County Posts: 12 Thanks: 1 Thanked 1 Time in 1 Post Social Networking	Re: PPC campaign breaks even at the beginning, now its losing money. Help! Run a Search Query Performance report. What you're going to get from this reports are search phrases that's triggering your ads in the results pages. Once the report is done loading, you can go through the phrases and keywords that are not relevant to your campaigns. This will prevent you from paying for irrelevant ad clicks. Send me a pm if you need any help. Good luck man!

04-03-2010, 07:06 PM	#4
spartanic HyperActive Warrior Join Date: Oct 2009 Posts: 206 Thanks: 4 Thanked 3 Times in 3 Posts	Re: PPC campaign breaks even at the beginning, now its losing money. Help! I have gone through the search query reports for the past several weeks and added as much irrelevant keywords as I can to my negative list so that's not really the problem. As of right now I'm direct linking with this campaign. As far as I can see the only other competitor promoting this offer is the vendor themselves. But yes its probably best not to assume nobody else is direct linking with this offer so here's my average stats for this past week: - impression share: 30.09% - lost IS (rank): 37.30 - lost IS (budget): 32.61 I'll probably have to start building a landing for this campaign asap.