Why does my Site have a poor Quality Score?

[GeorgR.]

This site of mine here gives me headaches, ironically, this is a site i made from scratch, "by hand":

Definitive Guide To Managing Irritable Bowel Syndrome

(Yes it's a PLR product i made a site with)

To my knowledge, this site has everything it ought to have, but Google hates my site, i get constant Poor Quality Score, for terms like

"IBS Relief", "IBS Cure" etc..etc...

Any idea why? Is my domain on the black-list...or does it get poor score since it is a PLR with maybe a similar site somewhere else?

G.

[dburk]

Hi GeorgR,

AdWords tells you what is causing your poor quality score. Point at the magnifying glass next to the keyword and then click on "Details and Recommendations" and it takes you to a "Keyword Analysis" page that will tell you the area that is creating problems for your quality score.

[GeorgR.]

Interesting. I didnt monitor my campaigns closely in months...Google updated this and now there's more information, nice.

From what i see..the page IS keyword relevant....but Google doesn't like the page itself. This is a VERY typical one-page clickbank/whateveer product page, i got a "purchase" button..i got my obligatory privacy_policy and "contact us"...but QS is still "poor".

I can only think of two reasons:

a) there are similar (VERY) similar sites out there, promoting the same PLR product...therefore my site (and probably the others also) get slapped?
b) google started hating ALL "one page sales letter-type" web pages?

Its clear its not a blog, neither is too much "information" on it in regards to IBS....but the classic "customer experience" (in my opinion) is still ok, the site is easily to "navigate"..and the "purchase" button is not far away.
Still odd that this site gets slapped...

[Paul Schlegel]

Originally Posted by GeorgR.

Interesting. I didnt monitor my campaigns closely in months...Google updated this and now there's more information, nice.

From what i see..the page IS keyword relevant....but Google doesn't like the page itself. This is a VERY typical one-page clickbank/whateveer product page, i got a "purchase" button..i got my obligatory privacy_policy and "contact us"...but QS is still "poor".

I can only think of two reasons:

a) there are similar (VERY) similar sites out there, promoting the same PLR product...therefore my site (and probably the others also) get slapped?
b) google started hating ALL "one page sales letter-type" web pages?

Its clear its not a blog, neither is too much "information" on it in regards to IBS....but the classic "customer experience" (in my opinion) is still ok, the site is easily to "navigate"..and the "purchase" button is not far away.
Still odd that this site gets slapped...

One thing you might consider doing is - use the same keywords and
test competitors URLS and see what quality scores you get. I'm not saying to
actually launch your campaigns - but do that to see what the sites Adwords
is giving the "great" or "good" quality scores have that yours doesn't.

Blackhat PPCers used to annoy the heck out of me by using MY urls
in their ACTIVE campaigns and it would take me a lot of calls/emails
to Google to get them to stop - so I would suspect they did something
similar to what I'm suggesting above...but took it to the next level.

I know what you're thinking - but doesn't Google stop that? They STILL
don't always catch it. I see affiliates especially doing it all the time, even
after the officially announced "crackdown" recently.

Other than that...I would recommend you try these two things:

1) Put a link to an "articles" section at the bottom and then have an articles section with around 10 articles.
2) If you're in the U.S., I believe you could pull one from nih.gov and link out from the bottom of the article as a source. I've noticed my quality scores increasing when I have links OUT to authority sources.
3) You might also test a link out to a government site next to the articles link you put it in.
4) After all that, add a site map.
5) I'd also consider splitting the Terms of Service and Privacy Policy.

[askloz]

You have far too many repeated keywords in your keyword meta tag

-------
Irritable Bowel, How To Fix It irritable bowel syndrome, ibs, IBS, Irritable Bowel Syndrome, ibs self help, ibs self help group, irritable bowel, self help group, short bowel syndrome
---------

change it to:
-------
short irritable bowel syndrome ibs self help group
--------

This way, you force the search engine to pick a combination of phrases out, since now they are not separated by a comma.

-------------------

Make sure your adverts contain the same text in your advert

--------------------

your title tag is WEAK!
------
Definitive Guide To Managing Irritable Bowel Syndrome
---------------

change it to something like this

=======
Managing Irritable Bowel Syndrome, Alleviate The Symptoms Of Irritable Bowel Syndrome Disorder
=========

Site content, is very weak too
=========
Revise your content more, come across as more of a professional, ie, list some facts, about 10 of them. List some common problems, or reasons why it happens. List some solutions and how it can help your readers / visitors.

----------

Once you start updating your site, point some links to it with the main keywords you want to rank for to get the new content re-cached in the search engine.

DONT FORGET, do some proper keyword research, and list those well sort after phrases on your page and make a story around them, the more semantically related phrases you put in there, the better. If you struggle to find any, head over to related forums, get an idea of what people are saying, what symptoms they have suffered in the past and what they did to solve it, use this in your body content, and re-write it in your own words, leaving the main phrases in there...

--------

Then create one ad campaign, and create several ad groups, naming each adgroup appropriately, while ensuring that the content of the advert is also found in your body content of your landing page, and dont forget to add negative embedded matches too.
put one keyword in each adgroup, and let it go for about 3-4 weeks before adding more. Especially if you just got your adwords account.

Once you start building an account history, your QS should be better.

Originally Posted by GeorgR.

This site of mine here gives me headaches, ironically, this is a site i made from scratch, "by hand":

Definitive Guide To Managing Irritable Bowel Syndrome

(Yes it's a PLR product i made a site with)

To my knowledge, this site has everything it ought to have, but Google hates my site, i get constant Poor Quality Score, for terms like

"IBS Relief", "IBS Cure" etc..etc...

Any idea why? Is my domain on the black-list...or does it get poor score since it is a PLR with maybe a similar site somewhere else?

G.

[alexei_aus]

i think it has nothing to do with keywords or meta data, adwords just dont seem to like sales letter pages, its even in their guidelines. I only know one guy who is still going strong with adwords despite all the changes, his site ie truthaboutabs.com

see if you can figure out what he is doing

[Paul Schlegel]

Originally Posted by alexei_aus

i think it has nothing to do with keywords or meta data, adwords just dont seem to like sales letter pages, its even in their guidelines. I only know one guy who is still going strong with adwords despite all the changes, his site ie truthaboutabs.com

see if you can figure out what he is doing

He's doing a Hybrid sales-letter/mini-site. Basically a sales letter broken into a mini-site type format.

[Paul Schlegel]

Originally Posted by GeorgR.

This site of mine here gives me headaches, ironically, this is a site i made from scratch, "by hand":

Definitive Guide To Managing Irritable Bowel Syndrome

(Yes it's a PLR product i made a site with)

To my knowledge, this site has everything it ought to have, but Google hates my site, i get constant Poor Quality Score, for terms like

"IBS Relief", "IBS Cure" etc..etc...

Any idea why? Is my domain on the black-list...or does it get poor score since it is a PLR with maybe a similar site somewhere else?

G.

Did you change anything? I tested it in my Adwords account
with the following ad and keywords:

Manage IBS
Fast and Definitive Relief.
Stop Suffering Soon.
Definitive Guide To Managing Irritable Bowel Syndrome

ibs cure
"ibs cure"
[ibs cure]
ibs relief
"ibs relief"
[ibs relief]
ibscure
"ibscure"
[ibscure]
ibsrelief
"ibsrelief"
[ibsrelief]
irritable bowel syndrome cure
"irritable bowel syndrome cure"
[irritable bowel syndrome cure]
irritable bowel syndrome relief
"irritable bowel syndrome relief"
[irritable bowel syndrome relief]

And got "OK" on all of them.

I did put it in one of my older (about 6 months) medium-spend Campaigns that I had already spent around $8,000 in. Did you try moving it to a an older established campaign?

Oh, and I DID delete that AdGroup. LOL.

[alexei_aus]

perhaps hybrid site is the key for direct marketing sites

[askloz]

trust me, it has. you don't repeat the same keywords all the time, it's one factor that is hurting his QS.

besides that other site, has more related phrases in both his meta description and keywords and body text, the site above doesn't.

Originally Posted by alexei_aus

i think it has nothing to do with keywords or meta data, adwords just dont seem to like sales letter pages, its even in their guidelines. I only know one guy who is still going strong with adwords despite all the changes, his site ie truthaboutabs.com

see if you can figure out what he is doing

[Paul Schlegel]

Originally Posted by askloz

trust me, it has. you don't repeat the same keywords all the time, it's one factor that is hurting his QS.

besides that other site, has more related phrases in both his meta description and keywords and body text, the site above doesn't.

I agree. I think your ideas made a lot of sense.

[GeorgR.]

Originally Posted by markquinn

He's doing a Hybrid sales-letter/mini-site. Basically a sales letter broken into a mini-site type format.

Thanks for the replies, guys.

For now i only changed a few tags...i did not go through a SEO analysis yet, but i can do once i have more time.

This was a PLR site and i put this site up "as is" without worrying too much, neither did i change anything. I have other sites which are "one-page sales letters" also and i usually get OK-GOOD quality score. But this site is kind of a "black sheep".

[LivingCovers]

Originally Posted by GeorgR.

Thanks for the replies, guys.
This was a PLR site and i put this site up "as is" without worrying too much, neither did i change anything.

Howdy George,

I wonder how you got the testimonials for your plr product
from! Or did the testimonials come with the plr package?

I'd like to know please, 'cos i've not seen a plr package
that comes with the testimonials included before.

I checked out your plr site too, did you design the site yourself
or did you outsource it?

Thanks for the Thread you started, i grabbed a lot of tips,

Olatunde.

[pimpinkid]

It may contain semi-duplicate content as another site.

[Tech Girl]

I wonder if you are competing with the International Builder's Show (IBS) for that keyword?

Seriously, can anyone point me toward additional information on Google and one page sites?