Pros and Cons of PPC Advertising

Xpert Marketer · 04-07-2010, 10:58 AM

PPC (Pay Per Click) advertising is an extremely popular way to promote affiliate products, but it's not always all that it's cracked up to be.

PROS
====
Many sources of traffic
Large volumes of traffic
Fast start, get traffic today
No SEO needed (not always the case, but it can be)
One page sites can be effective
Easy profit from impulse purchases

CONS
====
Highly competitive
Easy to lose money QUICKLY
Unforgiving
Must be managed more closely, check stats often
Huge learning curve
Time consuming

If you've ever tried PPC you probably know these all too well, however I think it's something to consider when trying to figure out what tactic you're going to use to make money online.

Can you think of more? Post a reply!

McBrett · 04-07-2010, 07:34 PM

Sure, I'll tack one onto the pros: It's a great way to test what terms you should be targeting for SEO.

04-07-2010, 10:58 AM	#1
Xpert Marketer Active Warrior War Room Member Join Date: Sep 2009 Posts: 92 Thanks: 27 Thanked 9 Times in 9 Posts Social Networking	Pros and Cons of PPC Advertising PPC (Pay Per Click) advertising is an extremely popular way to promote affiliate products, but it's not always all that it's cracked up to be. PROS ==== Many sources of traffic Large volumes of traffic Fast start, get traffic today No SEO needed (not always the case, but it can be) One page sites can be effective Easy profit from impulse purchases CONS ==== Highly competitive Easy to lose money QUICKLY Unforgiving Must be managed more closely, check stats often Huge learning curve Time consuming If you've ever tried PPC you probably know these all too well, however I think it's something to consider when trying to figure out what tactic you're going to use to make money online. Can you think of more? Post a reply!

04-07-2010, 07:34 PM	#2
McBrett HyperActive Warrior Join Date: Sep 2009 Location: Minnesota Posts: 386 Thanks: 11 Thanked 56 Times in 38 Posts	Re: Pros and Cons of PPC Advertising Sure, I'll tack one onto the pros: It's a great way to test what terms you should be targeting for SEO.
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