Why Are Warriors Using Broad Match Results To Show Competition?

[jatchue]

I'm kinda confused, when some of the warriors are advertising for their wso's they are using broad match results to show how much competition there is for any given keyword phrase.

That's not right.

Showing millions of results when in fact there are really only hundreds or tens of thousands pages that are even close to being optimized is kinda like lying.

Am I wrong about this? I'm just worried about people who are just starting out getting the wrong idea about going after keyword phrases that are way to difficult to rank for.

[butters]

Number of competition is useless because your only real competition is the first 10 on google. People who say #1 out of 1billion either don't know what they are doing or are using it because newbies don't understand how easy it is to become #1 out of a billion for a completely pointless word. It is just a form of marketing, just making what you done sound good and I am sure it helps sell products, in a sense it is miss guided truth but you are correct.

[Dennis Gaskill]

People doing that fall into one of two categories, IMHO. They either don't understand who the competition really is, or they're marketing to newbies who don't understand who the competition really is. I think we all fall into the first category at first. It's just a matter of time before we develop a better understanding.

[FrankBowman]

Originally Posted by jatchue

I'm kinda confused, when some of the warriors are advertising for their wso's they are using broad match results to show how much competition there is for any given keyword phrase.

That's not right.

Showing millions of results when in fact there are really only hundreds or tens of thousands pages that are even close to being optimized is kinda like lying.

Am I wrong about this? I'm just worried about people who are just starting out getting the wrong idea about going after keyword phrases that are way to difficult to rank for.

Like Butters said its just a marketing technique, and no you are not wrong. Tip, don't stress about what everybody else is doing just do what you need to do for yourself to succeed.

Peace

[Joseph Michael]

Broad match or phrase match, they still both don't give off any signs of hard or easy competition.

It's about the quality of the top 20 sites. How many links each one has. Page Rank (yes i said it). Is it an authority? Is the content unbeatable?

You cant just wrap speech marks around a phrase and hope for a low number.

That. is. really. crazy.

[Andyhenry]

Yep - you're right.

2 main reasons - 1 - ignorance, 2 - on purpose to trick people

[keithdougherty]

I agree with the others here, it is a marketing tactic to make you think they are doing something magical, when in fact if you research the keyword you will most likely see there is no REAL competition. I love when you see someone showing a hot marketing or what they think as a hot keyword and they use broad or phrase. I do all of my research based on exact match, so I know what I am dealing with.

[JasonP]

Yet another reason I stress staying away from "gurus" and information products. If it worked, they would shutup and make the money and not dare tell anyone else how to do it.

[Marx Vergel Melencio]

Originally Posted by jatchue

I'm kinda confused, when some of the warriors are advertising for their wso's they are using broad match results to show how much competition there is for any given keyword phrase.

That's not right.

Showing millions of results when in fact there are really only hundreds or tens of thousands pages that are even close to being optimized is kinda like lying.

Am I wrong about this? I'm just worried about people who are just starting out getting the wrong idea about going after keyword phrases that are way to difficult to rank for.

Well, I see it differently.

More people use keywords without quotes most often than not when searching for information.

So, what you're competing against are those top 10 or 20 results after Googling your target keywords without quotes.

Then, you're also competing with those top 10 results after Googling your target keywords enclosed by quotes, and competition is fiercer because they're optimizing their campaigns for the same keywords.

So, what I do is get the PR of page results 1 to 10 after Googling my target keywords without quotes, PR of the domain where the pages are found, PR of page results 1 to 10 after Googling my target keywords with quotes, PR of domain where page results 1 to 10 are found, and number of competing pages after Googling my target keywords enclosed in quotes.

That's just what I prefer to do because results from my experiments point me towards that direction, but I'm constantly studying this though.

[Andyhenry]

Originally Posted by JasonP

Yet another reason I stress staying away from "gurus" and information products. If it worked, they would shutup and make the money and not dare tell anyone else how to do it.

THAT is not true.

I've happily shared working strategies with people. Mainly because I don't have a scarcity mentality and like to share, and also because I get bored doing the same things all the time and often stop doing things that work in order to do something different.

[Dennis Gaskill]

Originally Posted by JasonP

Yet another reason I stress staying away from "gurus" and information products. If it worked, they would shutup and make the money and not dare tell anyone else how to do it.

That's a pretty short-sighted view, if you ask me. A lot of people do what they sell and it works for them, and if their customers take action on the information it works for the customers too.

If what you're doing is so fragile selling a few thousand ebooks about it will break your method, then it probably doesn't have long term stability anyway.

Selling the how-to information is just another profit stream. Wouldn't you rather have two profit streams than just one? Or 20 profit streams than 10? If not, you're leaving one helluva lot of money on the table. Plus, as Andy said, I like to help people. I'm not saying I'm a guru with that, just that there are often multiple motives for any given activity.

And if you think you can't learn from others or from information products, well, I won't say what I think about that. Let's just say you can avoid many mistakes with the help of others, or you can learn the hard way from your own.

[ContentArticleWriter]

Originally Posted by Dennis Gaskill

People doing that fall into one of two categories, IMHO. They either don't understand who the competition really is, or they're marketing to newbies who don't understand who the competition really is. I think we all fall into the first category at first. It's just a matter of time before we develop a better understanding.

I have to agree. If we do not have a mentor or someone guiding us in this often difficult path (I have my husband, thank goodness) then there will be people trying to take advantage of the fact that we do not know any better.

Originally Posted by FrankBowman

Tip, don't stress about what everybody else is doing just do what you need to do for yourself to succeed.

I have learned that there is no bigger competitor than yourself. We often limit ourselves more than what we should. We should concentrate on doing things to improve our business and our strategies, not get obsessed with what others are doing (wrong or right) and LEARN by reading, asking, and collaborating. Time is GOLD, and if we spend too much time worrying about what others are doing, there goes our GOLD down the drain.

[jobsmail1]

well, that is not true every time. healthy competition is always good.