Is an Adwords campaign a good indication of keyword profitability?

[mrdeflation]

Just trying to get some thoughts here...


Forgetting about profit ON an adwords keyword campaign for a second.


If you have your moneysite all ready to go, but havent started a backlinking campaign yet, would there be some correlation in sales/commissions/etc by first experimenting with an adwords campaign for that same keyword?

I figure that would cost a lot less in the end and waste a lot less time than trying to rank for a keyword only to find out your page doesnt convert.

[tryinhere]

Originally Posted by mrdeflation

Just trying to get some thoughts here...
Forgetting about profit ON an adwords keyword campaign for a second.
If you have your moneysite all ready to go, but havent started a backlinking campaign yet, would there be some correlation in sales/commissions/etc by first experimenting with an adwords campaign for that same keyword?
I figure that would cost a lot less in the end and waste a lot less time than trying to rank for a keyword only to find out your page doesnt convert.

Yes in a general scheme it could be done like that, i am not sure there are silver bullets or one way better than anther as everybody has ways that work best for them.

[spartanic]

You've definitely have the right idea. PPC is the best way to quickly test if your product of affiliate offer converts before you start building a whole site around it.

[paulgl]

Getting to the title of your thread:

Is an Adwords campaign a good indication of keyword profitability?

There are so many intangibles to keyword profitability, if that
word even exists, that you cannot make any judgments.

Campaigns are profitable, not keywords.

Keyword combination to give you the best return on your
investment, that is.

And it's not cheapest price necessarily that will give you the
best return.

Paul

[SilentX]

Hah, I thought this thread was about something completley different. I thought you were trying to find out if inside the google keyword tool that little bar that shows the competition for a keyword had anything to do with a given keyword's ability to be profitable.

In regards to your question however, I believe you're on the right track if you're talking about a large-scale site. PPC would be a great way to test the waters. If it's a small or even medium sized website, I don't know if the test you'd run on a PPC campaign would be worth the cost of just trying out the site and making some initial investments on outsourcing some bookmarks and backlinks.