Best way to determine a competitors Adwords Spend

Muz Azar · 04-21-2010, 05:40 PM

Does anyone have alternatives toSpyfu.com when it comes to determining competitor PPC Spend?

Thanks

Muz

Lucid · 04-21-2010, 05:55 PM

There is no tool that will tell you that. In my opinion, a waste of time and money as none of these so-called tools are accurate. Plus, even if it was accurate, there is little value in knowing what competitors are spending or which keywords they're using.

Don't worry so much about competitors. Worry instead about how YOU can make the best campaign possible for YOU. If you do, your competitors will be looking up to you instead of the other way around.

Muz Azar · 04-22-2011, 05:45 PM

Quote:

Originally Posted by Lucid

There is no tool that will tell you that. In my opinion, a waste of time and money as none of these so-called tools are accurate. Plus, even if it was accurate, there is little value in knowing what competitors are spending or which keywords they're using.

Don't worry so much about competitors. Worry instead about how YOU can make the best campaign possible for YOU. If you do, your competitors will be looking up to you instead of the other way around.

I have to say that I respectfully disagree which your reply. IF you are entering a new market, it would be unresourceful to process the many man hours an existing market leader would have spent on finding the best converting keywords and phrases.

Of course one shouldn't be obsesses by competitors, but to not leverage their hard earned information is unwise.

Lucid · 04-23-2011, 09:24 AM

> I have to say that I respectfully disagree which your reply.

Cool. I respect that.

Sounds like in the year since my response, you found something. Maybe you can share.

My opinion hasn't changed. Let's say there was a tool that told you that, I, your competitor, spent $0.75 on "this keyword" and $0.90 on "that keyword". There isn't unless you have access to my account but let's pretend there is. What good will that information be? How will it help improve your own campaign?

It doesn't tell you about my quality of ads. It doesn't tell you the match types I might be using. It doesn't tell you the actual ads, my budget, my bids or if I use dayparting and a dozen other things including whether I'm making a profit or not.

Keyword selection is not exactly rocket science so there's limited value in knowing the ones a competitor might be using. The true secret of a successful PPC campaign is in the ads.

Defunct · 04-26-2011, 01:34 AM

Quote:

Originally Posted by Muz Azar

I have to say that I respectfully disagree which your reply. IF you are entering a new market, it would be unresourceful to process the many man hours an existing market leader would have spent on finding the best converting keywords and phrases.

Of course one shouldn't be obsesses by competitors, but to not leverage their hard earned information is unwise.

The best converting keywords for your clients offer/site/landing pages may not be the best for you.

If you have done marketing for multiple clients in the same industry/country that would be obvious.

ivanski · 05-20-2011, 06:47 AM

Yes, Believe it or not, it's Alexa the Web Information Company... If shows competitors PPC Spend

Enjoy

nota-bene · 05-31-2011, 01:25 PM

Keyword Tool | Keyword Research and Tracking Tool | Keyword Software | Competitive Analysis Tool

camthomas · 05-31-2011, 01:32 PM

I don't think there is a tool to tell you there ad spend but there is a tool to check out you're competitors PPC campaigns it is "keyword spy".

04-21-2010, 05:40 PM	#1
Muz Azar MuzSEO.com War Room Member Join Date: Nov 2009 Location: London, UK Posts: 195 Thanks: 12 Thanked 199 Times in 20 Posts Social Networking	Best way to determine a competitors Adwords Spend Does anyone have alternatives toSpyfu.com when it comes to determining competitor PPC Spend? Thanks Muz
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04-21-2010, 05:55 PM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,142 Thanks: 11 Thanked 128 Times in 120 Posts	Re: Help! Best way to determine a competitors Adwords Spend There is no tool that will tell you that. In my opinion, a waste of time and money as none of these so-called tools are accurate. Plus, even if it was accurate, there is little value in knowing what competitors are spending or which keywords they're using. Don't worry so much about competitors. Worry instead about how YOU can make the best campaign possible for YOU. If you do, your competitors will be looking up to you instead of the other way around.
	Adwords Management Services: Because Successful Campaigns Don't Happen by Accident

04-23-2011, 09:24 AM	#4
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,142 Thanks: 11 Thanked 128 Times in 120 Posts	Re: Best way to determine a competitors Adwords Spend > I have to say that I respectfully disagree which your reply. Cool. I respect that. Sounds like in the year since my response, you found something. Maybe you can share. My opinion hasn't changed. Let's say there was a tool that told you that, I, your competitor, spent $0.75 on "this keyword" and $0.90 on "that keyword". There isn't unless you have access to my account but let's pretend there is. What good will that information be? How will it help improve your own campaign? It doesn't tell you about my quality of ads. It doesn't tell you the match types I might be using. It doesn't tell you the actual ads, my budget, my bids or if I use dayparting and a dozen other things including whether I'm making a profit or not. Keyword selection is not exactly rocket science so there's limited value in knowing the ones a competitor might be using. The true secret of a successful PPC campaign is in the ads.
	Adwords Management Services: Because Successful Campaigns Don't Happen by Accident

05-20-2011, 06:47 AM	#6
ivanski Active Warrior War Room Member Join Date: May 2010 Posts: 35 Thanks: 8 Thanked 21 Times in 1 Post	Re: Best way to determine a competitors Adwords Spend Yes, Believe it or not, it's Alexa the Web Information Company... If shows competitors PPC Spend Enjoy
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05-31-2011, 01:25 PM	#7
nota-bene HyperActive Warrior War Room Member Join Date: Aug 2009 Location: London Town Posts: 178 Thanks: 61 Thanked 30 Times in 30 Posts Social Networking	Re: Best way to determine a competitors Adwords Spend Keyword Tool \| Keyword Research and Tracking Tool \| Keyword Software \| Competitive Analysis Tool
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05-31-2011, 01:32 PM	#8
camthomas Active Warrior Join Date: May 2011 Posts: 92 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Best way to determine a competitors Adwords Spend I don't think there is a tool to tell you there ad spend but there is a tool to check out you're competitors PPC campaigns it is "keyword spy".