Is Yahoo closing YPN for the little guy?

EbookLover · 04-28-2010, 10:36 PM

Looks to me like Yahoo is closing it's YPN program to the small publishers. No?

But they call it YPNO. Is this different from YPN. I can no longer find a signup link or page at their YPN home page (http//advertising.yahoo.com/publisher/index)

Forgive me if I'm wrong. I don't have much knowledge about YPN at all so not sure if YPN is the same as YPNO or not.

Anyway, I found this on their blog...

"Yahoo! Self-Service Beta Program for Small Publishers to Close April 30March 31, 2010 7:02 PM Send Print

Decision does not affect large, direct publishers and partners, nor advertisers using Content Match

Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010.

****This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.****

No change for large partners/affiliate network
This decision does not affect nor impact our relationship with large direct publishers and partners in any way. As Yahoo! CEO Carol Bartz has stated previously, our publisher (or affiliate) network is an important part of our business, and Yahoo! will continue to invest and innovate to ensure that our publishers realize the best value possible from our partnership.

No change to Content Match ads
Publishers participating in the self-service beta program displayed our advertisers’ Content Match ads (or text-based ads), but this made up only a small amount of total impression volume. Advertisers’ Content Match ads will continue to be displayed on our large, direct partners’ sites, as well as across relevant content on Yahoo! sites. Sponsored Search ads are not affected by this announcement at all.

Publishers with questions regarding this announcement are welcome to contact us through the YPN portal."

Sorry if this is old news. I could not find a thread about it and the search function seems to be missing from the forum.

derekwong28 · 04-28-2010, 10:59 PM

This is true and they are referring existing publishers to Chitika

jason_simpson · 04-29-2010, 03:58 AM

Yahoo Publisher Network, also known as YPN, is officially closing the beta program this April 30th, 2010, so only one day more for YPN.

YPN was a major competitor in the online advertising and ad publishing realm. They have however not been doing very well it seems

tommy6336 · 04-29-2010, 09:41 PM

lol, I thought I was just having problems registering for a YPN account.

Now I understand why I couldn't.

04-28-2010, 10:36 PM	#1
EbookLover Warrior Member Join Date: Aug 2005 Location: , , . Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Is Yahoo closing YPN for the little guy? Looks to me like Yahoo is closing it's YPN program to the small publishers. No? But they call it YPNO. Is this different from YPN. I can no longer find a signup link or page at their YPN home page (http//advertising.yahoo.com/publisher/index) Forgive me if I'm wrong. I don't have much knowledge about YPN at all so not sure if YPN is the same as YPNO or not. Anyway, I found this on their blog... "Yahoo! Self-Service Beta Program for Small Publishers to Close April 30March 31, 2010 7:02 PM Send Print Decision does not affect large, direct publishers and partners, nor advertisers using Content Match Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010. **This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.** No change for large partners/affiliate network This decision does not affect nor impact our relationship with large direct publishers and partners in any way. As Yahoo! CEO Carol Bartz has stated previously, our publisher (or affiliate) network is an important part of our business, and Yahoo! will continue to invest and innovate to ensure that our publishers realize the best value possible from our partnership. No change to Content Match ads Publishers participating in the self-service beta program displayed our advertisers’ Content Match ads (or text-based ads), but this made up only a small amount of total impression volume. Advertisers’ Content Match ads will continue to be displayed on our large, direct partners’ sites, as well as across relevant content on Yahoo! sites. Sponsored Search ads are not affected by this announcement at all. Publishers with questions regarding this announcement are welcome to contact us through the YPN portal." Sorry if this is old news. I could not find a thread about it and the search function seems to be missing from the forum.

04-28-2010, 10:59 PM	#2
derekwong28 Wombat King War Room Member Join Date: Sep 2003 Location: , , . Posts: 1,633 Thanks: 124 Thanked 200 Times in 158 Posts	Re: Is Yahoo closing YPN for the little guy? This is true and they are referring existing publishers to Chitika
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04-29-2010, 03:58 AM	#3
jason_simpson Active Warrior Join Date: Apr 2010 Posts: 41 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Is Yahoo closing YPN for the little guy? Yahoo Publisher Network, also known as YPN, is officially closing the beta program this April 30th, 2010, so only one day more for YPN. YPN was a major competitor in the online advertising and ad publishing realm. They have however not been doing very well it seems
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04-29-2010, 09:41 PM	#4
tommy6336 Active Warrior Join Date: Apr 2010 Posts: 50 Thanks: 4 Thanked 0 Times in 0 Posts	Re: Is Yahoo closing YPN for the little guy? lol, I thought I was just having problems registering for a YPN account. Now I understand why I couldn't.