Quality Score in PPC

agha · 04-30-2010, 09:48 AM

dear folks,

Recently, my campaign at Google adwords the quality score drop to 0/10.
and some day ago, my quality score still maintain at 7/10 for a couple of month. but Now, zero...

why?

Lucid · 04-30-2010, 11:06 AM

Because you are not following the Adwords guidelines and policies. And before you say you had higher QS for months, it's because they have just got around to manually check your site. The algo thought you were good but not a human reviewer. Or you may have recently changed your landing page which after a visit from the robot, it now deems you are breaking one or more rules.

Henrick1980 · 04-30-2010, 01:51 PM

Low quality score can be manipulated by google for a number of reasons, low score means you pay more for ads, plus it tends to be a method to push you toward targeted ads only and not advertising across terms that may yeild high results.

there is one way round this though, google let you open multiple advertising accounts, this isn't against their terms at the moment so simply open another account and start again, you probably will get better results and double your targeted market.

04-30-2010, 09:48 AM	#1
agha Warrior Addicted Join Date: Jan 2010 Location: Down to Earth Posts: 88 Thanks: 0 Thanked 2 Times in 2 Posts	Quality Score in PPC dear folks, Recently, my campaign at Google adwords the quality score drop to 0/10. and some day ago, my quality score still maintain at 7/10 for a couple of month. but Now, zero... why?
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04-30-2010, 11:06 AM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,142 Thanks: 11 Thanked 128 Times in 120 Posts	Re: Quality Score in PPC Because you are not following the Adwords guidelines and policies. And before you say you had higher QS for months, it's because they have just got around to manually check your site. The algo thought you were good but not a human reviewer. Or you may have recently changed your landing page which after a visit from the robot, it now deems you are breaking one or more rules.
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04-30-2010, 01:51 PM	#3
Henrick1980 Warrior Member Join Date: Apr 2010 Posts: 10 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Quality Score in PPC Low quality score can be manipulated by google for a number of reasons, low score means you pay more for ads, plus it tends to be a method to push you toward targeted ads only and not advertising across terms that may yeild high results. there is one way round this though, google let you open multiple advertising accounts, this isn't against their terms at the moment so simply open another account and start again, you probably will get better results and double your targeted market.