Why no impressions on my Google image ad campaign?

[Christian Fox]

This is for the Google content network with image ads...

I FINALLY got Google to review my image ads.

I did not put a ton of time into this because I have had issues with getting them to even approve my ads.

I made a few banners 728x90 and 468x60 they are approved and are showing as active. I have my daily budget set at 50$ and my CPC is set at 35 cents.

I have 22 very broad keywords like Diabetes, diabetes cure etc. I have not seen any impressions at all any idea why?

Should I raise my CPC or any input on what could be going on?

Thanks

[Bill Farnham]

Christian,

You may need to raise the CPC if you are not showing. Google should tell you after a short time what that will be to meet the minimum for the keyword. Look in your Adwords stats for each keyword.

Did you choose the sites to be seen on, or are you letting your ads show on generic sites based on the keywords?

~Bill

[Christian Fox]

Hmmm I have been waiting since yesterday. When I check the keywords individually they all say eligible.

I have not targeted by site simply by keyword. I would do that later on but I'd like to get some data first.

I can try to raise my CPC I would have expected 35 cents to be high enough but I don't have enough experience with G content image ads to know for sure. It seems to me if the keywords are showing as eligible I should be getting impressions... I have 0 but then again Google never makes any sense.

[Bill Farnham]

I would go back into your account and pick some specific sites to show on. Then at least you can go to the sites and see if your ad is being displayed.

Just don't click on it...

~Bill

[smolodoy]

for image ads 22 keywords is way too low, you need to have atleast a thousand if not all 2 thousands keywords that google allows per each group..

[Christian Fox]

I wish I could get a clear answer on this. According to what I have read and studied this is exactly what you DON'T want to do with image ads on the content network.

I have read the way Google's 'fuzzy logic' works they are able to find more places for your ads with fewer keywords. There are only so many keywords for this niche how could I possibly know what is triggering placements?

Anyone have an opinion on this?

[Bill Farnham]

If you are asking if having a 1000 or more keywords is the right way to go, the answer is NO.

That other response was so off base it is unbelievable. How anybody could think that an image ad is broad enough to support a 1000 or more keywords has probably never ran an Adwords campaign or even signed up with Google.

I hope they get a refund if they paid for that misinformation.

~Bill

[Christian Fox]

Originally Posted by Bill Farnham

If you are asking if having a 1000 or more keywords is the right way to go, the answer is NO.

That other response was so off base it is unbelievable. How anybody could think that an image ad is broad enough to support a 1000 or more keywords has probably never ran an Adwords campaign or even signed up with Google.

I hope they get a refund if they paid for that misinformation.

~Bill

Thanks Bill, that is what I am thinking. I know there is a WSO floating around here that recommends just that and that may be where he picked that up. He claims it works but it flies in the face of everything I have ever read about the content network and image ads. (I have not tested it so I can't say if it works or not).

I'll do some testing and see what I need to do to get some impressions, pick some placements, raise CPC, and if needed add keywords... I don't know what else I can do.

[Soundengine]

You probably need to raise your bid. Depending on your niche your bid may need to be high to get your image ad placed, since image spots are limited bid for positions 1-3.

It can take a few days for image ads to start running. I recommend not choosing any placements until your ad is running and you see some conversions. Once you find some sites that convert then add those as placements.

If you are in a health related niche there may be larger companies bidding really high for certain website placements. If you start your campaign without any placements and a bid you can afford, AdWords will find site placements for you within your budget. After a day or two you should start seeing impressions. If you try to place yourself blindly onto sites with expensive competition you may see no impressions and wonder why.

20-50 keywords with a common theme should be enough per ad group.

[Quilst]

Originally Posted by Bill Farnham

If you are asking if having a 1000 or more keywords is the right way to go, the answer is NO.

That other response was so off base it is unbelievable. How anybody could think that an image ad is broad enough to support a 1000 or more keywords has probably never ran an Adwords campaign or even signed up with Google.

I hope they get a refund if they paid for that misinformation.

~Bill

Wow - Why do you do more harm by claiming something you haven't got a clue on

enough said

[Christian Fox]

Originally Posted by Quilst

Wow - Why do you do more harm by claiming something you haven't got a clue on

enough said

This is what I am talking about... Everyone seems to have a different opinion on this. I suppose I can just test on my own but it seems there should be a clear cut correct way to set up a image ad campaign....

[crudenbay]

Agree with SoundEngine...raise your bid.

I will always raise my bid on the CN until my ads get shown because I can't make any decisions until I get traffic.

And start it on auto placement, not manual to get that traffic. Look on your initial spend as an investment to find out what is going on. You can control it with the daily budget spend.

[Aussie_Al]

I was clueless on Google Content network until I bought Ron Rajan's WSO

He has me getting 1-2 cent clicks on a couple of my niches

I highly recommend picking up a copy of you want to get into mastering the content network

However on 1-2 other niches I was getting no love whatsoever even raising my bids to 20 cents each - so what I did was, do a search to blogs and forums that I saw my target audience viewing and added those keywords - I did start getting traffic after that

Like the Search network its very easy to broke if you don't know what you are doing - like I said above I highly recommend looking into picking up a WSO on the subject!

[Christian Fox]

Raised bids to 55 cents will see if it gets any impressions. Any higher and it probably won't be profitable with this offer.

I may have already bought that WSO....

[Aussie_Al]

Try adding keywords from forums and blogs you would like to see your ads on and see if that helps

www.thediabetesblog.com
www.diabetesmine.com/
www.diabetesblognetwork.com
www.diabetesforum.com
www.diabetesforums.com

etc etc

[Christian Fox]

I did not pick that one up but some research dug this post up;
Hi Folks,

A while back I purchased Ron Rajan's WSO called Content Network Dominator. Ron, if you read this - I thought your WSO was excellent. You delivered it well with great instructional videos.

I followed Ron's instruction to the letter and developed what I felt was a spot on campaign. I launched and it fell flat. Raised the bid and same thing - fell flat. Raised bid again with same result. I sent an email to Ron and his response was:

"quite a few others emailed me about a similar thing happening in their accounts...

it looks like Google has been clamping down quite a bit on the offers that are being promoted on the content network...

if you are using a squeeze page etc, they don't like it as much as they used to.."

and another email from Ron:

"have been exchanging a few emails with Google support...turns out that they are implementing similar rules on the Content network, like Adwords PPC...

one of the big changes is that they are slapping down squeeze pages on the content network....since they feel that it affect their user experience...

So, they are expecting direct access to content with the OPTION of opting in to a squeeze page.."

My question is two fold:

- Have other people who used this WSO with a squeeze page seen the same result I am getting?

- Have any of you (users of this WSO or no) been experiencing this Google slap down on PPC / Content Network ads which click through to a squeeze page?

Thanks...
************************************************** *********************

So If Google is slapping squeeze pages on the content network then I doubt they will be happy with a CPA offer.

If this is true Google is now officially worthless

[Christian Fox]

Any opinion on my above post... Still 0 impressions

[gareth]

Better are joel petersons webcasts - do a google

He has had 6,000,000,000 thats six billion impressions with Google and is the man at image ads.

His recommendation - a minimum of 20,000 keywords, each in its own separate ad group.

Apparently Google only checks the first 20 or so keywords for a common theme. It makes sense that to get maximum traffic spread you want only one keyword per ad group.

I just built 5 campaigns with another 20 to come if the next week or so.

2000 ad groups / keywords per campaign but get this - 1,000,000 image ads posted in the 5 campaigns.

I made 2500 banners in photoshop. My keyword list is 48,000 - cleaned and unique.

I just switched the first 5 campaigns on today so I don't expect traffic for a day or two. My account is prepay.

Day 2:

I can confirm one day after I uploaded the first five campaigns I have my first 360 impressions.

I am selling my own product and have no affiliate competition, landing page is a sales page - no optin - fully Google compliant.

Day 3:

1460 impressions and zero clicks. Now its locked up with no more impressions. I am wondering if some jerk I shared what I am doing with has stuck up a campaign.

Anyway I am not increasing bids - if this doesn't work I wont be using Google for traffic.

Day 4:

24 clicks 77,707 impressions

My banners are crap so i will have a new bunch up shortly. I did increase my bids a bit.

Day 5:

50 clicks 153,454 impressions

I don't think I will bother to update this again. Seems a pretty easy way to get traffic to me.

[eonic]

I have the same problem - no impressions. Do you have to choose the networks? There arent many listed....

Also setting up 2000 ad campaigns seems ridiculous that would take ages....