Question - Adwords

DaWarrior · 05-17-2010, 05:53 PM

So I have an adwords campaign with steady clicks and steady sales.
Then my score went from 5/10 to 7/10 and my sales dropped but get more clicks.

This ever happened to anyone?
I think since my score went up my ranking position went higher and there may be a lot of click friendly people.

WEIRD

Lee Wilson · 05-17-2010, 06:05 PM

It's quite normal. The Conversion rate is usually higher when you are further down the page but, now your QS is up, you should be able to drop your bids. Let it run for a while and figure out where on the page you make the most return.

David Louis Monk · 05-17-2010, 06:50 PM

If you can do the basics to improve your site and get a higher Quality Score above 7 the price you pay for your keyword/phrase will reduce.

John Hocking · 05-18-2010, 11:54 AM

The higher your ad is up the list, the more general clicks you will get.

I have found the keeping my ads in position 4 to 6 gives me the best cost to conversion ratio.

Target one keyword per ad group and make sure the keyword is in the ad title and/or body. this will help you get more targeted clicks and better conversions.

05-17-2010, 05:53 PM	#1
DaWarrior HyperActive Warrior War Room Member Join Date: May 2009 Location: US Posts: 367 Thanks: 1 Thanked 6 Times in 6 Posts	Question - Adwords - My score went up but sales went down So I have an adwords campaign with steady clicks and steady sales. Then my score went from 5/10 to 7/10 and my sales dropped but get more clicks. This ever happened to anyone? I think since my score went up my ranking position went higher and there may be a lot of click friendly people. WEIRD

05-17-2010, 06:05 PM	#2
Lee Wilson HyperActive Warrior War Room Member Join Date: Dec 2009 Location: Uk Posts: 365 Thanks: 69 Thanked 83 Times in 61 Posts	Re: Question - Adwords - My score went up but sales went down It's quite normal. The Conversion rate is usually higher when you are further down the page but, now your QS is up, you should be able to drop your bids. Let it run for a while and figure out where on the page you make the most return.

05-17-2010, 06:50 PM	#3
David Louis Monk IM Newbie War Room Member Join Date: Aug 2009 Location: Bromsgrove, UK Posts: 273 Thanks: 11 Thanked 32 Times in 28 Posts Social Networking Contact Info	Re: Question - Adwords - My score went up but sales went down If you can do the basics to improve your site and get a higher Quality Score above 7 the price you pay for your keyword/phrase will reduce.
	David

05-18-2010, 11:54 AM	#4
John Hocking 10minuteexpert.com War Room Member Join Date: May 2004 Location: Montgomery City, MO , USA. Posts: 1,182 Thanks: 91 Thanked 143 Times in 95 Posts Social Networking	Re: Question - Adwords - My score went up but sales went down The higher your ad is up the list, the more general clicks you will get. I have found the keeping my ads in position 4 to 6 gives me the best cost to conversion ratio. Target one keyword per ad group and make sure the keyword is in the ad title and/or body. this will help you get more targeted clicks and better conversions.
	STEP-BY-STEP INTERNET MARKETING VIDEOS You can get access to over 47 hours of Internet Marketing Videos on Afilliate Marketing, Article Marketing, Blogging, Content Management Systems (CMS), Creating Membership Sites, Creating Videos, Generating Traffic, Selling on eBay, and Social Media