Adwords Managed Placements Question

[Davioli]

I just started using adwords for a local website.

This is what I want to do:

I want my image ad to appear on Youtube as well as other websites that I have selected in the managed placements section of Adwords settings.
(I'm targeting a small country in Africa where tthere's no one else currently utilizing Adwords)

I set my CPM to $1 and chose no keywords in the keywords section.

I assumed that by NOT setting any keywords I will appear on all ad spots in my placements as long as I'm paying a good enough CPM.
(my image ad has already been approved)

I have as yet had no impressions. What am I doing wrong?

Do I have to choose a keyword?

If my CPM is low.. shouldn't Google be telling me?

[John Hocking]

You need to ad keywords related to your landing page or most if not all of your traffic would be usless.

I am not sure if Google will even show your ad without keywords.

You can try adding a bunch of broad match keywords but if your CPM is low your ad may still not show.

[Davioli]

Originally Posted by John Hocking

You need to ad keywords related to your landing page or most if not all of your traffic would be usless.

I am not sure if Google will even show your ad without keywords.

You can try adding a bunch of broad match keywords but if your CPM is low your ad may still not show.

Sorry for not updating the thread.

I didn't need keywords. I checked out the placements tool and found out that my ad sizes weren't supported by those selected websites.

I changed the ad sizes and I'm now getting tons of impressions.

Thanks for your reply!