Decrease Font Size to Increase CTR
 

Hi All,

Just thought I'd share a tip I just figured out this month:

If you slightly decrease the font size of the information on your site, it increases the Adsense CTR. I changed mine from 12 to 11 on many of my sites, and it gave me about a 30% increase in CTR.:D

Re: Decrease Font Size to Increase CTR
 

If I came to your site, I would hit the back button pretty quick. People like me that have poor eyesight just have a problem reading the page, so it back button. But, if you are making more money with this trick, then good for you. That is what it is all about.

Re: Decrease Font Size to Increase CTR
 

With CRTL+Scroll you don't have to always just hit the back button, especially if you are interested in the information presented. At least thats what I do when I get to a site, that for one reason or another has small font.

Re: Decrease Font Size to Increase CTR
 

We can make the text extra big too. That can improve CTR as well.

:D

Remember though that in this kind of marketing you are expecting 80% of the visitors to hit the back button for whatever reason. The 20% either click ads or find what they wanted in your content.

Re: Decrease Font Size to Increase CTR
 

Actually I looked my stats through the other day (statcounter) - visit lenght!

Actually over 50% is leaving most of my sites within 5 seconds! Even my gamesites, forum, etc. etc.