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| | #1 |
| KanBanDon Join Date: Oct 2008
Posts: 1
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Hi I'm newbie in ppc marketing and facing with high cost bidding keyword.Do you have technique to improve quality score&CTR.Reading from many adwords book it seem very easy to increase QS&CTR but how to do in actual KW price war field.. Tks |
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| | #2 |
| Active Warrior |
To improve the quality score of your keywords you should improve the relevancy between your keywords , ad copy and landing page . At the same you have to increase the CTR so as to lower the cost per click of your keywords . You should also note that if you have keywords in your ad group or campaign which have got low quality score you should be able to improve them , because low CTR keywords have bad impact on other keywords . I hope this helps. Shishay. |
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| | #3 |
| HyperActive Warrior War Room Member Join Date: Jun 2007 Location: , , United Kingdom.
Posts: 169
Thanks: 9
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It can be very difficult in an area where there are a set of established competitors. One of the success factors is CTR but ads low on the page will not have the same visibility and hence will get low click volumes and CTR. Whilst you may have better than expected CTR through better ad copy and relevancy it will take a while before you break into the top positions unless you bid very high. The people at the top probably have strong 'histories' and these also give a positive boost to Google's assessment of their ranking. |
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| Tags |
| $005, adwords, bid, min, quality, reach, scorehow |
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