Adwords quality score-how to reach $0.05 min bid

pkanoksak · 10-22-2008, 09:30 PM

Hi
I'm newbie in ppc marketing and facing with high cost bidding keyword.Do you have technique to improve quality score&CTR.Reading from many adwords book it seem very easy to increase QS&CTR but how to do in actual KW price war field..

Tks

Shishay Wubshet · 10-23-2008, 12:22 AM

To improve the quality score of your keywords you should improve the relevancy between your keywords , ad copy and landing page . At the same you have to increase the CTR so as to lower the cost per click of your keywords .

You should also note that if you have keywords in your ad group or campaign which have got low quality score you should be able to improve them , because low CTR keywords have bad impact on other keywords .

I hope this helps.

Shishay.

ppc4profit · 10-23-2008, 10:03 AM

It can be very difficult in an area where there are a set of established competitors. One of the success factors is CTR but ads low on the page will not have the same visibility and hence will get low click volumes and CTR.

Whilst you may have better than expected CTR through better ad copy and relevancy it will take a while before you break into the top positions unless you bid very high. The people at the top probably have strong 'histories' and these also give a positive boost to Google's assessment of their ranking.

10-22-2008, 09:30 PM	#1
pkanoksak KanBanDon Join Date: Oct 2008 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Adwords quality score-how to reach $0.05 min bid Hi I'm newbie in ppc marketing and facing with high cost bidding keyword.Do you have technique to improve quality score&CTR.Reading from many adwords book it seem very easy to increase QS&CTR but how to do in actual KW price war field.. Tks

10-23-2008, 12:22 AM	#2
Shishay Wubshet Active Warrior Join Date: Oct 2008 Posts: 96 Blog Entries: 21 Thanks: 0 Thanked 8 Times in 6 Posts	Re: Adwords quality score-how to reach $0.05 min bid To improve the quality score of your keywords you should improve the relevancy between your keywords , ad copy and landing page . At the same you have to increase the CTR so as to lower the cost per click of your keywords . You should also note that if you have keywords in your ad group or campaign which have got low quality score you should be able to improve them , because low CTR keywords have bad impact on other keywords . I hope this helps. Shishay.

10-23-2008, 10:03 AM	#3
ppc4profit HyperActive Warrior War Room Member Join Date: Jun 2007 Location: , , United Kingdom. Posts: 169 Thanks: 9 Thanked 18 Times in 15 Posts	Re: Adwords quality score-how to reach $0.05 min bid It can be very difficult in an area where there are a set of established competitors. One of the success factors is CTR but ads low on the page will not have the same visibility and hence will get low click volumes and CTR. Whilst you may have better than expected CTR through better ad copy and relevancy it will take a while before you break into the top positions unless you bid very high. The people at the top probably have strong 'histories' and these also give a positive boost to Google's assessment of their ranking.