PPCClassroom students, will applying this will result a slap?

[bimawarrior]

PPCClassroom students, what do you think about Amit's saying on this:

As I mentioned before, here how your campaign structure will look like once we’re done building your campaign with EfficientPPC :
1. One Unique Keyword per Adgroup - broad, phrase, and exact match types of one keyword
2. One Campaign per Keyword Category - with a different landing page for each category
3. 2 Ads per Adgroup - with the keyword in the headline

It's also available in his blog :
How to Properly Setup an Adwords Campaign…Part III | Super Affiliate Mindset

Have any of you ever apply this?

1. One Unique Keyword per Adgroup - broad, phrase, and exact match types of one keyword

Is it good?

Any result?

Will applying this will result a slap?

I've read somewhere that doing this could be dangerous to our account.
Uploading hundreds of adgroup at once will make the account be manually reviewed by adwords staff.

Hendra

[zoobie]

well the maximum keywords allowed for a new account are 50k
well I think he means 1 keyword (with relevant long tail) are set within the same group. e.g if your root keyword is hosting, then web hosting, affordable hosting, cheap hosting, reliable hosting etc will be set within the group.

I think...

and you have to think of another thing related to hosting as well to go broad and not used the word hosting. perhaps web host instead?

to me a google slap means you ad copy is so poor and no one wants to click on it and also your conversion is so poor, Google penalize you by holding your keywords in "inactive stage"...

two ways to fix this problem: either raise your bid or improve your quality score meaning fix your ads which includes your bid keywords in the ad headlines, description lines and URL where-ever possible.
also write a good call to action at the end which improves CTR.
this is a factor to determine quality score as well.

such as: download now!, get it now, sign up now, join right away.. buy now

etc are examples of "call to action" and don't write click here as google doesn't like it.

don't split your heading into description, I personally think they are poorly written ad.

hopes that help...

[askloz]

Originally Posted by bimawarrior

Is it good?

You bet it is

Originally Posted by bimawarrior

Any result?

Better QS, lower bid costs.

Originally Posted by bimawarrior

Will applying this will result a slap?

nope.

Originally Posted by bimawarrior

I've read somewhere that doing this could be dangerous to our account.

Who ever told you this needs to re-check what they're doing, cos they're wrong.

[bimawarrior]

Thanks for replying Zoobie!

Originally Posted by zoobie

well the maximum keywords allowed for a new account are 50k
well I think he means 1 keyword (with relevant long tail) are set within the same group. e.g if your root keyword is hosting, then web hosting, affordable hosting, cheap hosting, reliable hosting etc will be set within the group.
I think...

and you have to think of another thing related to hosting as well to go broad and not used the word hosting. perhaps web host instead?

So it's not JUST one keyword for one adgroup?
Hmm... I might got it different. I though he would differentiate each of those keywords into their own adgroups.

to me a google slap means you ad copy is so poor and no one wants to click on it and also your conversion is so poor, Google penalize you by holding your keywords in "inactive stage"...

two ways to fix this problem: either raise your bid or improve your quality score meaning fix your ads which includes your bid keywords in the ad headlines, description lines and URL where-ever possible.
also write a good call to action at the end which improves CTR.
this is a factor to determine quality score as well.

such as: download now!, get it now, sign up now, join right away.. buy now

etc are examples of "call to action" and don't write click here as google doesn't like it.

don't split your heading into description, I personally think they are poorly written ad.

hopes that help...

Hey, thanks for this ad writing tips
Yep, I understand about the QS. I must have put the subject wrong to say it as a 'slap'
what I mean was actually my account will be manually checked by Google staffs as I have triggered the 'too much adgroups' loaded. Which at the end, those staff will mark my account.

Well, this maybe just a myth, as I haven't see it for my self

[bimawarrior]

askloz, just to confirm,

You do put ONE keywords for ONE adgroups right?
Say,
webhost
cheap webhost
fast webhost

One adgroup for each one keyword?

Do you have any specific tool to work on this?

Thanks for confirming me on this

Hendra

Originally Posted by askloz

You bet it is



Better QS, lower bid costs.


nope.


Who ever told you this needs to re-check what they're doing, cos they're wrong.

[James Schramko]

you should put your keywords in small groups - one per group is idea.

I would even split the broad phrase and exact match up for higher CTR.

You can do this by making a negative for the ones you do not want to show, so the broad group will have -[keyword] and -"keyword" in that group.

I use a tool to format this.

[bimawarrior]

Thanks James!

Do you have any specific tool recommended?

I'm actually in the process of creating my own tool

[James Schramko]

Originally Posted by bimawarrior

Thanks James!

Do you have any specific tool recommended?

I'm actually in the process of creating my own tool

I'll send you the details

[strauss]

It was really nice and most of the students are sharing their ideas regarding the PPC, and it was very interesting conducting the classes on PPC.

[Black Hat Cat]

I've read somewhere that doing this could be dangerous to our account.
Uploading hundreds of adgroup at once will make the account be manually reviewed by adwords staff.

Adwords staff manually reviews your account anyway, whether you do this or not. They manually review every account. And since one keyword per adgroup isn't against the rules, who cares anyway? They can review all they want.

[bimawarrior]

Originally Posted by blackhatcat

Adwords staff manually reviews your account anyway, whether you do this or not. They manually review every account. And since one keyword per adgroup isn't against the rules, who cares anyway? They can review all they want.

Thanks blackhatcat!
That should clear my mind about going on one adgroups for one keywords

Wait for my software on WSO for creating one adgroup for one keywords in the coming weeks

It will automatically create hundreds (if not as many as you like) adgroups from one keywords with a customized ads

Hendra

[askloz]

here's how I would do it.

Campaign Name:
Weight Loss - Broad - Content

AdGroup Name:
Lose Weight

Keyword:
Lose Weight
-free
-cheap
-trial

AdGroup Name:
Fat Loss

Keyword:
Fat Loss
-free
-cheap
-trial

(these -free, -cheap, -trial), etc are negative embedded matches. So your ads don't appear.

Keep doing this for every keyword phrase.

Notice I put in the campaign name (broad) that's to let me know that I am only putting in Broad type keywords. Also notice (Content), this is for the content network ONLY. If I want to do the Search Network, then I'd place the word (Search) there instead to let me know.

Why do this?
If you add broad match, exact match and phrase match in the same adgroup, the CTR will be used as a medium score, which can affect the overall price, the idea is to keep the CTR as high as possible. Thus, helping to reduce the price you pay.

Then, you create 2-3 Adverts in each adgroup.

These adverts then need to contain your phrase in your Title, and in description, try not to repeat it more than twice. Also put some other related words in there as well.
Your display url could be like this

SomeSite.com/KeywordPhrase

Which also helps.

Or
KeywordPhrase.SomeSite.com

Which also helps.

Play around with 2-3 variations of your adverts and see which ones perform the best. Also take note that the words you use in your adcopy, should also be found on the landing page as well, ie, in your sites's title tag, description tag, abstract tag, keyword tag.

Wait til you get about 100 clicks to see which advert works better.

THEN...

Create another Ad Campaign, this time, using the other keywords as before that performed well, and the advert that performed well. Pause your other campaigns ad groups, and do some more, use that as a testing campaign. Find some more that perform well, and add them to the other ad campaign, ie, the Approved Performer.

When making your bids, raise it to double what google asks for. Wait 2-3 days before lowering it. Also, don't be affraid to raise your daily limit, most people do about $5-20 per day, google tends to reward people more when they are willing to spend more.

Then after a few days, lower it some more, your CTR should still be around the same. Then you can lower the position of those keywords to position 4-6, or 5-8, which should convert better, assuming your using the search network.

Hope this helps.

Originally Posted by bimawarrior

askloz, just to confirm,

You do put ONE keywords for ONE adgroups right?
Say,
webhost
cheap webhost
fast webhost

One adgroup for each one keyword?

Do you have any specific tool to work on this?

Thanks for confirming me on this

Hendra

[James Schramko]

The content network only has broad - you can't have exact match or phrase match for content bids.

Also in content network you will want more than one keyword per group to help google know what you are trying to target. You may have ten or twenty phrases in there with very similar themes.

Also you do not need to put negatives in each ad group - you can add them in for the who campaign once.

[softtouch]

I think the only thing G will slap you for is irrelevancy...

Match your keywords with your ads and your site content and Google
will love you. And make give you cheaper clicks.

The PPC Classroom is excellent and I am enjoying it very much.

~later

Phil

[askloz]

Originally Posted by James Schramko

The content network only has broad - you can't have exact match or phrase match for content bids.

I never said you could, but if you read it again, you'll see that I said you can see which type of campaign it is.

Originally Posted by James Schramko

Also in content network you will want more than one keyword per group to help google know what you are trying to target. You may have ten or twenty phrases in there with very similar themes.

That's you, I don't. Cos the same principle applies to the CTR.

Originally Posted by James Schramko

Also you do not need to put negatives in each ad group - you can add them in for the who campaign once.

yes you do.

[James Schramko]

Originally Posted by askloz

I never said you could, but if you read it again, you'll see that I said you can see which type of campaign it is.

You mentioned: "If you add broad match, exact match and phrase match in the same adgroup"

Just making sure nobody gets confused about that.

Originally Posted by askloz

That's you, I don't. Cos the same principle applies to the CTR.

Content works better with tight groups to help the network work out what you want to bid on. CTR is different too -

"Note that it's normal to have a lower CTR on the content network, which will not influence your Quality Score, minimum bids or ad position on Google and the search network." - Google

Originally Posted by askloz

yes you do.

No - you do not. You can add negatives up the top to cover all ad groups in that campaign avoiding the need to put them in each group.

"You can prevent entire campaigns from showing on a certain query by applying negative keywords to them." - Google

[askloz]

Originally Posted by James Schramko

You mentioned: "If you add broad match, exact match and phrase match in the same adgroup"

Just making sure nobody gets confused about that.

Yup, but further down I do mention the search network. any ways, thanks for clearing up any confusion.

Originally Posted by James Schramko

Content works better with tight groups to help the network work out what you want to bid on. CTR is different too -

That's why I say to use only one keyword, same principle applies.

Originally Posted by James Schramko

"Note that it's normal to have a lower CTR on the content network, which will not influence your Quality Score, minimum bids or ad position on Google and the search network." - Google

Not for me, mines quite high. 5-8%.

Originally Posted by James Schramko

No - you do not. You can add negatives up the top to cover all ad groups in that campaign avoiding the need to put them in each group.

Yup, but better to be safer than sorry and place them in each group.

Originally Posted by James Schramko

"You can prevent entire campaigns from showing on a certain query by applying negative keywords to them." - Google

That's what I said. hence negative embedded matches.

I don't need any lessons here mate, been doing this for over a year and pull out around $20-30k a month in profits.

[James Schramko]

Well done Loz,

You are doing great.

[bimawarrior]

Hi everyone, thanks for making all of this clear for me

I have create an apps to do :
1. One Unique Keyword per Adgroup - broad, phrase, and exact match types of one keyword

Automatically and save tons of your times, check it here :
FREE PPC Tool For PPCer : Create 1 Adgroups for 1 Keywords

You'll find a demo version which is free, and commercial version that I'm planning to launch as WSO.

Please share what you got in mind.

Thanks!

Hendra

[bimawarrior]

Allright!

I got the WSO online :
http://www.warriorforum.com/warrior-...imum-bids.html

Check it out, if you come early, you can get the best price!

Hendra