Unique Keyword pages for getting ranked on a large quantity of keywords

[thomarv29]

Most SEO experts tout the same thing everyone else uses and usually with mixed results. SEO experts typically miss the real use and implementation of SEO and that is the simply providing the most laser focused, relevant information as possible. This means that you don’t load your page titles with every keyword relevant to your website, you simply take the page your on and focus the page titles to reflect the product or service your page is about. The same thing applies to your Meta Tags, Keywords, H1 Headings and alt tags. You should also take your images and title them with the keyword you’re optimizing on. Your page content also needs to be specific to just one keyword string. I typically use the product title for whatever I’m selling as the keyword i use for that page. It’s important that if you do use the the product title that it be a title someone would use to search for your product. You wouldn’t want to use the title "green rubber hose 12' model number 12918B" You would want to use the title "Rubber Hose 12 feet". This is a title someone might actually type in who is looking for your product. A lot of people focus their SEO efforts on the Home Page. This is the absolutely the worst page to focus on. If someone is looking for your rubber hose, you want to send them to your rubber hose page so they don’t have to navigate through your site to find it. If you send them to your home page your bounce rate will be out the roof. Google is all about relevancy. If none of your competitors are optimizing their pages as laser focused as you and you have all your product pages set up like this, you will be well ahead of the game. There are also things you should never do like keyword barfing, using the same page titles, Meta tags, and keywords on every page of your website. You would be surprised by how many people actually do this. URL titles are also very important. If your using dynamic URL’s you may want to use a Mod Rewrite to make the URL’s look like Static URLs. The content of the URL is important as well. Your URL should include the keyword string you’re optimizing that page for and should look like this .com/rubber_hose_12_feet. I left out the www part so I could post in the forum. Anyway hopefully you get the point. When Google index’s this URL it is easy for them to pull the keywords out of it. Typically Dynamic URL’s reference a catalog number and use &,? And = symbols. This will limit the number of links Google is able to index. By using static links in this format you will get more links indexed. Remember your site will get ranked quicker by having the most laser focused, content driven site with good quality content people are looking for. Hope this helps.

[PhilipSEO]

Your post is not a bad brief introduction to on-page SEO, except that you make many unimportant this to be "very important" (keywords in URL, keywords in <h1> headings). But you also make some highly misleading statements.

Originally Posted by thomarv29

SEO experts typically miss the real use and implementation of SEO and that is the simply providing the most laser focused, relevant information as possible.

This is BS. SEO experts typically don't miss the importance of information, but providing information is not in itself SEO. SEO is about search rankings. True, information can help rank your site, which is why content is an SEO technique, but it is not "the real use and implementation of SEO."

The same thing applies to your Meta Tags, Keywords, H1 Headings and alt tags.

Whoever seriously mentions meta keywords in 2010 is not an SEO. Meta keywords have not been a ranking factor for a long time now.

If none of your competitors are optimizing their pages as laser focused as you and you have all your product pages set up like this, you will be well ahead of the game.

This is BS and bad advice. If your competitors are getting great links while you are tweaking your <h1> headings and meta keywords, you will be well behind the game. On-page optimization is relatively minor part of SEO work, which is mostly about getting great backlinks.

[thomarv29]

The reason we add all these page elements into our SEO is not because singuarally they have much power but using them all helps us focus the search engine on one specific keyword string per page which is our main goal as we have very nitch products that we sell for our clients... namely sports appearal which has to be very laser focused. If im just sending people to my home page looking for sports appearal thats fine and i can focus all my efforts on obtaining alot of backlinks for my home page and main keywords. However that doesnt do a whole lot for a page in my site that is 70,000 pages deep. If i want to show up for highly focused keywords like JU dolphins t shirts for instance which i encourage you to Google you need to make sure all your page elements are focused on one specific keyword string. We also add in PDF Files that get ranked on the first page along with shopping comparisson links tagged with specific keyword strings that show up in the shopping results. You can poke at the theory all you want but when you look at the results its evident that my theory holds up. If you want to be extra sure click on all the links in the first page and you'll see 90% of them sell for my client who by the way is listed in the top 5 spots. They are also ranked on over 81,000 keywords. Results dont lie... Apology accepted!

[PhilipSEO]

The question is whether anyone is searching for those 81,000 keywords. It is easy to rank for keywords that are not competitive, and you don't rank for competitive ones with mere "on-page" SEO. Anything you achieve with "on-page" can easily be beaten with backlinks. I can rank for a noncompetitive keyword like xozzoalitractaficitation (Google it now and see what comes up), but for any keywords worth talking about it's not as easy as that, and without links you won't get very far. It's simply a question of knowing SEO.

[thomarv29]

Originally Posted by PhilipSEO

The question is whether anyone is searching for those 81,000 keywords. It is easy to rank for keywords that are not competitive, and you don't rank for competitive ones with mere "on-page" SEO. Anything you achieve with "on-page" can easily be beaten with backlinks. I can rank for a noncompetitive keyword like xozzoalitractaficitation (Google it now and see what comes up), but for any keywords worth talking about it's not as easy as that, and without links you won't get very far. It's simply a question of knowing SEO.

We show up for all the short string keywords as well. Type in any sports team and the word jersey and we show up #1 at least. We acheive this by getting ranked on all the long string keywords (which by the way are checked against Google analytics and do have search volume) first and once ranked on them in a large number Google rewards us by ranking us on the short string keywords that are closer to the top of our site hiearchy. Also, we dont manually do any of this. We developed software that includes all thes page elements in every page generated from prodcut feeds or CSV Files. The content on the page is provided by the product description included by our vendors so we dont use spun content at all. We can build out 200,000 high quality pages in one week and spent over 300K developing the software.

[PhilipSEO]

Originally Posted by thomarv29

We show up for all the short string keywords as well. Type in any sports team and the word jersey and we show up #1 at least. We acheive this by getting ranked on all the long string keywords (which by the way are checked against Google analytics and do have search volume) first and once ranked on them in a large number Google rewards us by ranking us on the short string keywords that are closer to the top of our site hiearchy. Also, we dont manually do any of this. We developed software that includes all thes page elements in every page generated from prodcut feeds or CSV Files. The content on the page is provided by the product description included by our vendors so we dont use spun content at all. We can build out 200,000 high quality pages in one week and spent over 300K developing the software.

Well, automation goes a long way, I don't mean to disrespect your results. 300K is a lot of money, was it worth it?

I typed in Boston Bruins Jersey and got their official NHL site. I typed in Red Sox Jersey and got shop.mlb.com -- is that you? Or can you give a specific example?

[thomarv29]

Hey Phillip,
We have made 14M with it so far and just landed Acosta as a client which is the largest CPG(consumer packaged Goods) merchandiser in North America. We are going to be doing the brand management, SEO, and Internet marketing for all the brands they manage which is about 16,000. We will make about $600M a year with this deal. As for the search results you can type in one of the most popular keywords like Colts Jerseys and well come up #1. Same for the saints which is obviously one of the most popular search terms because of the superbowl. We havent done as much optimization on short string keywords for MLB or other sports besides college football teams. We also do some online marketing for Bubba Burgers using our social media marketing software applications. We built the Jacksonville Jaguars website, Georgia Bulldogs, Florida Gators, and Atlanta Falcons. We also managed an email campaign for Tire kingdom and made them 69M in the first year, and 3 million in the first 2 weeks. We also did Gutter Helmet, Sports.yahoo.com/teamfanshop, video.aol.com and the womens and mens professional Tennis associations website just to name a few of our bigger clients.

[thomarv29]

they also own quite a few affiliate sites like teamfanshop, esportsmania, and some other large ones. The reason the have several affiliate sites is so they can take up more space on the first page. We also did their marketing as well but stopped in 2008 when i retired... now im back at it lol My wife got pregnant and there were some complications which required me to be at home with her so i put my business and clients on hold until january of this year when i started back up. We do no marketing and dont even maintain a corporate website because we are swamped with the clients we have now.

[PhilipSEO]

Sounds impressive. So what's up with this software and are you also selling it as a product?

[thomarv29]

No we dont sell it, we dont even liscence it out, we just use it to build the sites or create new pages for existing clients. We have had quite a few companies try to buy it but its worth more to us as a proprietary tool then something everyone else has lol.

[Social-Media-Marketing]

Originally Posted by thomarv29

The reason we add all these page elements into our SEO is not because singuarally they have much power but using them all helps us focus the search engine on one specific keyword string per page which is our main goal as we have very nitch products that we sell for our clients... namely sports appearal which has to be very laser focused. If im just sending people to my home page looking for sports appearal thats fine and i can focus all my efforts on obtaining alot of backlinks for my home page and main keywords. However that doesnt do a whole lot for a page in my site that is 70,000 pages deep. If i want to show up for highly focused keywords like JU dolphins t shirts for instance which i encourage you to Google you need to make sure all your page elements are focused on one specific keyword string. We also add in PDF Files that get ranked on the first page along with shopping comparisson links tagged with specific keyword strings that show up in the shopping results. You can poke at the theory all you want but when you look at the results its evident that my theory holds up. If you want to be extra sure click on all the links in the first page and you'll see 90% of them sell for my client who by the way is listed in the top 5 spots. They are also ranked on over 81,000 keywords. Results dont lie... Apology accepted!

As Phillip pointed out, meta keywords has absolutely NO SEO value at Google and almost every other search engine on the planet. Danny Sullivan did prove to Yahoo! that though their executive at SMX last year "said" they did not consider meta keyword in their ranking algorithm, that Yahoo! actually DOES still use it though it is likely a VERY minor factor. But Google and Bing definitely ignore it.

Meta description is also ignored by almost every search engine from a ranking perspective. It is however very important to optimize the meta description for Google because 1) a well optimized meta description will appear more often in the SERPs as the Google search snippet and 2) when it does appear as the snippet, a well optimized meta description with a good call to action can increase click-thru-rates.

It is rare that alt attribute should contain targeted keyword phrases. The alt attribute is an accessibility attribute. It's used by screen readers for the handicapped and by user agents that don't support images to determine what an image is of. In otherwords, the alt attribute should describe what is IN the image itself. If an image is used as a link, it should STILL describe the image and NOT the page being linked to. If you can describe what the image is about using a variation or some portion of the targeted keyword phrase for the page being linked to, then great. Otherwise, it should describe the image.

Your URL should include the keyword string you’re optimizing that page for and should look like this .com/rubber_hose_12_feet

The above quote is absolutely TERRIBLE advice from an SEO perspective. Google and many other search engines do NOT treat the underscore character as a word separator. You should never use underscores. You SHOULD however be separating your words in the folder and page names (path) portion of your URLs using hyphens. Perhaps you should read: URL structure - Webmaster Tools Help

Specifically....

Consider using punctuation in your URLs. The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html. We recommend that you use hyphens (-) instead of underscores (_) in your URLs.

There is a BIG reason they say this... Search Google for search_engine_optimization then search for search-engine-optimization... Note the difference in the number and types of results.

Typically Dynamic URL’s reference a catalog number and use &,? And = symbols. This will limit the number of links Google is able to index.

The above statement is no longer true... It hasn't been for years. Google used to only consider the first 3-4 query string parameters as part of the "unique" URL being indexed. But they can now handle almost any number of query string parameters within reason. It's more a limit of the maximum length of a URL in their index, and has nothing to do with # of query string parameters.

You are correct that you should avoid using such dynamic URLs and use SEO-friendly static URLs instead if possible because 1) static URLs are keyword rich, 2) static URLs are more informative and might increase CTR in the SERPs, and 3) using dynamic URLs lead to a lot of duplicate content and split PageRank/link juice. However, implying that using dynamic URLs somehow reduces the number of pages that Google will index is total BS. Most all search engines handle these just fine now.

[thomarv29]

Alot of what you imply is true when looking at it singularaly.. however what im suggesting here is that when all these things are combined in the proper order you can narrow down each page to optimize on a specific keyword string. Our theory revolves around having the most laser focused content on every page and getting ranked on long string keywords that have search volume rather than optimizing your home page which has higher bounce rates and force your visitors to search your website for the products they want. If you read all the responses in this thread you will see what we have actually acheived for our clients. If you can dispute that then ill care what you have to say but otherwise the results speak for themselves. Thanks for the comments though as they do hold true for typical SEO practices.

[dietfood]

meta tags does carry weight, the notion that meta tags can help your ranking is a myth there is no document are research done to support that claim

[jasonl70]

There's a couple of nuggets of good info inthe original post, but I have to agree with the others - there's also some hogwash thrown in (meta keywords??? are you serious??).

honestly, it looks like some talented developers built a tool based on typical SEO 'tips' found on article sites, etc., and got the services of talented sales staff.

For the record: building tightly focused sub pages around 'secondary' kw phrases is a REALLY basic seo technique. No one with any real seo knowledge just concentrates on the homepage.

[jasonl70]

and i wonder if having over 3 MILLION backlinks to footballfanatics has any bearing on it's SERP's ???????

listen, anyone who as bothered to spend ANY time actually READING google's patents regarding search knows that it's all about backlinks. Everything else is simply a way for google to determine a pages theme/topic.

The most basic onpage SEO would work on that site because it has 3 MILLION BACKLINKS !

[jasonl70]

Originally Posted by thomarv29

We show up for all the short string keywords as well. Type in any sports team and the word jersey and we show up #1 at least. We acheive this by getting ranked on all the long string keywords (which by the way are checked against Google analytics and do have search volume) first and once ranked on them in a large number Google rewards us by ranking us on the short string keywords that are closer to the top of our site hiearchy. Also, we dont manually do any of this. We developed software that includes all thes page elements in every page generated from prodcut feeds or CSV Files. The content on the page is provided by the product description included by our vendors so we dont use spun content at all. We can build out 200,000 high quality pages in one week and spent over 300K developing the software.

I really hope you didn't spend 300k - I spent 1 week building software that does the same thing

oh - and it looks like you actually have 8 MILLION backlinks.. if that footballfanatics site is the one you are talking about. That's the real accomplishment here! damn thats a lot

[thomarv29]

The backlinks all support each keyword page. Obviously what we do works as our client is the largest competitor in the market and we took them there. I never said any of these elements were independently good for SEO im just saying that when combined it paints a very clear and concise picture for the serps to see and pull up our site in the search results.

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