What's better: Filling up a new microsite with content quickly or slowly?

r3bb · 06-18-2010, 01:11 AM

What have you found that works better for you when you launch a new niche microsite? Do you try to fill it up with pages of content as quickly as possible and then do backlinking for maintenance, or do you drip-feed new content slowly over time?

There are different ideas regarding this from what I've read here. I'm sure some people will say that drip-feeding new content over a period of time looks more natural to search engines. Others will say that it really doesn't matter with a microsite because you're only posting 5-10 pages of content anyway.

It'd be a lot easier to just post all my content at once and be done with it (except of course returning to do backlink maintenance every now and then).

Anyone have experience with this?

bgmacaw · 06-18-2010, 05:29 AM

It doesn't matter.

Think about it. Would it be 'natural' for an ecommerce site to only list one product a day?

Now, what will happen with a larger (100+ pages or so) that's loaded all at once is that it may not be entirely indexed on the first visit. Googlebot has a limiter that causes it to stop parsing a site after so many pages. This is done to avoid an old spamming technique called a 'spider trap'. However, if your on site navigation is good (or you submit a sitemap) and you build links to interior pages, all of them will be indexed soon.

Another thing to consider is that adding a lot of pages at once can make your link building efforts more challenging.

PhilipSEO · 06-18-2010, 08:23 AM

I agree with bgmacaw, but we need to clarify the term "microsite." I assume you simply mean independent niche sites, not microsites in the sense of an SEO network within the same market / niche. I do not recommend building microsites for link networking purposes, it is not a good SEO tactic. More info here:
Microsites and SEO - SEO Chat

paulgl · 06-18-2010, 08:57 AM

Quote:

What's better: Filling up a new microsite with content quickly or slowly?

LOL!

I guess the real question is, at what point does a microsite become a megasite?

If you have a quality, relevant "microsite," seems to me you're done with that aspect.
That is, if a microsite is what you want.

Paul

06-18-2010, 01:11 AM	#1
r3bb Active Warrior Join Date: Apr 2010 Posts: 66 Thanks: 5 Thanked 3 Times in 3 Posts	What's better: Filling up a new microsite with content quickly or slowly? What have you found that works better for you when you launch a new niche microsite? Do you try to fill it up with pages of content as quickly as possible and then do backlinking for maintenance, or do you drip-feed new content slowly over time? There are different ideas regarding this from what I've read here. I'm sure some people will say that drip-feeding new content over a period of time looks more natural to search engines. Others will say that it really doesn't matter with a microsite because you're only posting 5-10 pages of content anyway. It'd be a lot easier to just post all my content at once and be done with it (except of course returning to do backlink maintenance every now and then). Anyone have experience with this?
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06-18-2010, 05:29 AM	#2
bgmacaw Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Atlanta GA Metro Area, USA. Posts: 3,643 Blog Entries: 5 Thanks: 309 Thanked 922 Times in 642 Posts Social Networking	Re: What's better: Filling up a new microsite with content quickly or slowly? It doesn't matter. Think about it. Would it be 'natural' for an ecommerce site to only list one product a day? Now, what will happen with a larger (100+ pages or so) that's loaded all at once is that it may not be entirely indexed on the first visit. Googlebot has a limiter that causes it to stop parsing a site after so many pages. This is done to avoid an old spamming technique called a 'spider trap'. However, if your on site navigation is good (or you submit a sitemap) and you build links to interior pages, all of them will be indexed soon. Another thing to consider is that adding a lot of pages at once can make your link building efforts more challenging.
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06-18-2010, 08:23 AM	#3
PhilipSEO Advanced Warrior Join Date: May 2010 Location: Cambridge, Massachusetts Posts: 502 Thanks: 10 Thanked 106 Times in 92 Posts Social Networking Contact Info	Re: What's better: Filling up a new microsite with content quickly or slowly? I agree with bgmacaw, but we need to clarify the term "microsite." I assume you simply mean independent niche sites, not microsites in the sense of an SEO network within the same market / niche. I do not recommend building microsites for link networking purposes, it is not a good SEO tactic. More info here: Microsites and SEO - SEO Chat
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