Do you have blogs optimized for several keyword phrases? Do you use Categories or Pages for them?

[icrystal]

Hello all,

I have a blog that I've optimized for a main keyword phrase. It's doing fine for that and now i'd like to add more related keywords so i can attract traffic from those searches as well.

Thing is, i'm not sure if I should add them by:
1) starting a new Page with each new phrase as the title
2) whether I should just add them as new Categories.

What do you do??
Thanks,
Crystal

[PhilipSEO]

Originally Posted by icrystal

Thing is, i'm not sure if I should add them by:
1) starting a new Page with each new phrase as the title
2) whether I should just add them as new Categories.

Yes to both questions. Except that I would add, make your categories natural and useful to the user, avoid making a lot of redundant categories (for example, "SEO SEM," "SEM SEO," "SEO and SEM" etc.).

And of course get some backlinks to those internal pages with the right anchor text.