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Old 07-03-2010, 09:20 AM   #1
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Default What percentage of traffic for Google #1 spot

Can anyone tell me from personal experience what percentage of traffic you receive from having the #1 spot in Google for any given search term?

I've seen figures from 25% TO 60%.

Would it be safe to say that you would get at least 30% on average?

Also, when people talk about the percent of traffic you receive for a particular keyword... What is the number that they are taking the percentage from? Would it be the amount of exact local searches or another number?
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Old 07-03-2010, 09:40 AM   #2
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Default Re: What percentage of traffic for Google #1 spot

If you have Market Samurai you can get a +/- figure for your keyword by using the Keyword Search Module.
If not, it normally breaks down to about #1 50% #2 30% #3 10% and then the rest shared (Results according to MS).

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Old 07-03-2010, 09:53 AM   #3
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Default Re: What percentage of traffic for Google #1 spot

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Originally Posted by salegurus View Post
If you have Market Samurai you can get a +/- figure for your keyword by using the Keyword Search Module.
If not, it normally breaks down to about #1 50% #2 30% #3 10% and then the rest shared (Results according to MS).

Cheers
Really, I have never used Market Samuri, so are you saying that Market Samuri will tell you the percentage of traffic you will get for the top spot for a particular keyword?
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Old 07-03-2010, 10:37 AM   #4
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Default Re: What percentage of traffic for Google #1 spot

Yes. It has a SEOT (SEO Traffic) column which gives you the 'max potential daily clicks' that a keyword @ #1 in Google should give you.

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Old 07-03-2010, 10:41 AM   #5
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Default Re: What percentage of traffic for Google #1 spot

Here is an example keyword for you:
website traffic - 1332 daily searches | 559 SEOT | 6,570,000 Competition | $2.74 Adwords cost per click | $1588.81 SEOV

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Old 07-03-2010, 12:36 PM   #6
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Default Re: What percentage of traffic for Google #1 spot

89% of all traffic goes to the webpages on the first page. And 42% of that goes to the page ranked number 1. The last place finisher on page 1 gets 3%.
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Old 07-03-2010, 01:21 PM   #7
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Default Re: What percentage of traffic for Google #1 spot

So 42% to 50% sounds pretty good. Can anyone back that up with any personal experience.
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Old 07-03-2010, 01:39 PM   #8
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Default Re: What percentage of traffic for Google #1 spot

While the 50% is not a bad guideline it can vary quite a bit depending on the keyword. You need to do an actual search for the keyword in question and take a look at the sites in the top five.

Another factor is the shopping results box and where that is located. Is it up high or down farther on the page?

If you are selling a product and are at number one but Amazon is number two I would say that a lot of people are going to click on the Amazon link even if you are ahead of them.

Richard
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Old 07-03-2010, 02:07 PM   #9
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Default Re: What percentage of traffic for Google #1 spot

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Originally Posted by A1Guru View Post
So 42% to 50% sounds pretty good. Can anyone back that up with any personal experience.
Market Samurai has a number called SEOT (Search Engine Optimization Traffic). This is 42% of total searches. If its "broad" searches it's 42% of that. If its "phrase" searches its 42% of that. If its "exact" searches it's 42% of that.

Dunno where they came up with the 42% number though. But I assume it's from a wide range of samples that they have averaged. On an individual level this number could be changed if the guys on #2 or even #3 have descriptions that are tantalizingly more click worthy than the #1 page's description.
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Old 07-03-2010, 04:14 PM   #10
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Default Re: What percentage of traffic for Google #1 spot

Your title and description will have a lot to do with it. How close that matches up to what the searcher is looking for, plus an enticing hook will help of course.

Tim Pears

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Old 07-17-2010, 04:02 AM   #11
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Default Re: What percentage of traffic for Google #1 spot

40% if there are not much adword ads in the result page.
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