Adwords Quality Score Dropped to 1/10 What To Do?

[jan roos]

Today I woke up and my quality score for one of my Adwords campaigns dropped to 1/10 from 9/10 over night. It says I have poor landing page quality now all of a sudden. All my other campaigns has the same type of landing page and for most of the keywords I have 10/10 quality score for 4 moths now already.

This sudden drop in quality score for one campaign is worrying me. What would you do?

Any advice would be much appreciated.

Cheers

[crudenbay]

Originally Posted by jan roos

Today I woke up and my quality score for one of my Adwords campaigns dropped to 1/10 from 9/10 over night. It says I have poor landing page quality now all of a sudden. All my other campaigns has the same type of landing page and for most of the keywords I have 10/10 quality score for 4 moths now already.

This sudden drop in quality score for one campaign is worrying me. What would you do?

Any advice would be much appreciated.

Cheers

Best approach is to get a new domain and start over. Once you go to 1/10 you're pretty much toast. It's likely a human reviewer saw the site and decided they didn't like it.

If it was an affiliate site, it could be that it has too many affiliate links, or it's clearly a "bridge" site...either way, it's close to unrecoverable...sorry to have to tell you that.

[jan roos]

That's what I figured. The only ting that sux is that all my sites is like that. The other ones has been running with 10/10 quality scores for over 4 months now. My site is a review site that provides real value. I get people emailing me all the time saying thanks for the reviews because it helped them a lot. People stay 4 minutes on average on my sites and I spend just over $100 a day with Google and still they want to ban me.

I guess I'm gonna have to delete this campaign and hope the other ones don't get flagged until I can get more traffic elsewhere.

Cheers

[chrisfromthelc]

No QS is unrecoverable. I've fixed plenty of 1,2,3 QS. I'd be interested to see your landing page. As mentioned by crudenbay, it's possible that it's too blatantly affiliate-oriented.

Secondly, the exposed quality score is similar to how toolbar PR works. In the background, it changes swiftly and constantly, but you may not see the QS in AdWords change until much later. Try to think back and remember if you made any landing page changes in the past couple of months. There's likely something that triggered it.

Personally, I've found CPC vs. position to be a better metric on how the ad/keyword is doing. The better your real QS, the better your CPC will be at a given position. The swing from QS1 to QS10 can be around $6 if we set our average scoring (the average score of all AdWords ads is said to be around QS7) at $1.00.

So, to summarize, I'd change your landing page. Strip out anything remotely affiliate-related, keep the scrolling to a minimum (I try to allow only 2 pages worth of scrolling), make sure you have a navigation to the rest of the site, and make sure you're targeting your keyword as much as possible. Take it back to the basics, and you'll pull it out of the hole.

[Lucid]

People who say to start over with new domain really make me mad. As Chris said, there is no QS that cannot be fixed. A QS of 1 is more often than not a poor landing page quality, which you say is the problem yourself. This simply means you are not following Adwords rules and policies and usually because of having a bridge page. So fix that. Doing the same on another domain will solve nothing.

[Irmscher]

Got the same thing happened with my website, dropped from QS7 to QS1.

How do you suggest to fix it? What do you mean by "bridge page" ?

[tryinhere]

Originally Posted by Irmscher

Got the same thing happened with my website, dropped from QS7 to QS1.

How do you suggest to fix it? What do you mean by "bridge page" ?

Bridge pages: Pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company. This would include skinny affiliate sites or old one page style land pages.