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10-28-2008, 08:55 AM
| #1 |
| Warrior Member War Room Member Join Date: Oct 2008
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|  Google Quality Score - Landing Page
We're about to launch a new website in late November, but I'm starting to feel a bit stressed out about Google's quality score for landing pages... Since our landing page will only consist of a 4 paragraph sales letter, some bullets and a quiz form (We'll also add 'privacy policy', 'terms and conditions' and 'about us' page). I'm thinking of submit a few articles to some directories and post a few links on blogs to get some back links. Do you think this will be enough to get an "Great" QS? Do you have any good links about QS you would like to share?  Thanks, Magnus |
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10-28-2008, 11:28 AM
| #2 |
| HyperActive Warrior  Join Date: Aug 2006 Location: Sedona
Posts: 244
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| Re: Google Quality Score - Landing Page
Magnus - Basically you need to SEO a page. Whatever is best practice for SEO is best-practice for QS. Include some relevant pictures, named on topic too. Blogs have also done much better for me over the last 6 months than standard sites (I've put up 2 version of the same site, using the same template, etc) and the blog always does better in Google's eyes. NOTE: I don't believe in sending PPC traffic to anything but a squeeze page. The trick is the art of illusion - show Google what they want to see. You'll have to figure out the rest of that. This could (will) be a complete chapter in a book - but these tips will help you. X |
| The Affiliate Black Book The Inside Nasty on How to Kick the Snot Out of a Google Cash affiliate. Black Books Blog: No Cow is Too Sacred The Death of Crap: Crap Dies Slowly Last edited by X; 10-28-2008 at 11:30 AM. Reason: but wait! there's more! | |
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10-28-2008, 11:52 AM
| #3 |
| HyperActive Warrior Join Date: Oct 2008
Posts: 172
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| Re: Google Quality Score - Landing Page
Some great advice given there by "X". You can check searchenginejournal.com for a good article on how to master the google landing page quality score. I would post the link, but I'm not allowed as yet. |
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10-29-2008, 08:01 AM
| #4 |
| Warrior Member  Join Date: Oct 2008 Location: China
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| Re: Google Quality Score - Landing Page
thanks for your advice X
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11-01-2008, 02:23 AM
| #5 |
| Active Warrior | Re: Google Quality Score - Landing Page
You should also focus on relevancy of your keywords with your ad copy and landing page . One thing , you should be aware is that keywords and ads which have historically bad CTR could also deplete your overall performance of your keywords . I hope it helps, Shishay |
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11-01-2008, 09:54 AM
| #6 |
| Senior Warrior Member War Room Member  Join Date: Apr 2006 Location: Sydney, Australia.
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| Re: Google Quality Score - Landing Page
Make a landing page for each group of key phrases so that you can incorporate the page name, headline and content into the same them.
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11-01-2008, 03:38 PM
| #7 |
| Warrior Member  Join Date: Sep 2008
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| Re: Google Quality Score - Landing Page
You should employ effective onpage SEO. The length really doesn't matter. If you can link to some/all of these, that could help: Home, About, Contact, Terms, Privacy Policy and Sitemap, as text links at the bottom. adwords.google.com/support/bin/answer.py?hl=en&answer=46675 You really shouldn't focus too much on off page SEO such as link building, initially at least. The quality of your landing page is only a part of the QS. adwords.google.com/support/bin/answer.py?answer=10215&ctx=sibling |
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| Tags |
| google, google index, landing, page, quality, quality score, score |
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