Wanting to try a PPC campaign but....

chewster · 07-20-2010, 02:50 PM

I'm considering a PPC campaign to see if I can generate some sells to my website which offers a video series on how to start an internet business.

I'd like to get the course into some folks hands and hopefully get some testimonials from folks.

I really am intimidated by the whole PPC process and I do have a small budget I can use towards PPC (150.00-200.00 per month) but I have no real idea where to start or what keywords to target.

Any ideas?

-Chewster

tryinhere · 07-20-2010, 03:51 PM

chewster, do you / can you fire a pm / link to your site, the biggest problem with G and these sites is many fail the grade in the get rich quick mantle and as such do not fire to well with G.

It may be better to use alternate ppc options and or other social media to start the business up.

edit - just looked at your Sig / site, it looks tame enough but you will need all of the support pages , about us, contact us etc etc and even then, it would be line ball if it ran on G.

chewster · 07-21-2010, 12:24 AM

Any Ideas as to what those alternate methods of PPC would be? I'm not beyond trying somethingother than "G"...

searchnology · 07-21-2010, 12:37 AM

If you are going to do PPC, I'd recommend sticking with Google. Other PPC vendors can be cheaper but the quality is also a lot lower.

Quote:

Originally Posted by chewster

Any Ideas as to what those alternate methods of PPC would be? I'm not beyond trying somethingother than "G"...

Brad Callen · 07-21-2010, 12:55 AM

I would recommend trying YSM!, Ad Center, or Adwords. All are a good learning experience and some have an easier learning curve than others.

1) Find relevant keywords and sort into groups as best you can and as specifically as you can
2) Write ads for each group.
3) Create more ads with word variations and test click thru rates of each ad
4) Set daily budget, use manual or auto bids (it is easy to switch later).
5) Use the Google custom URL tool for destination URL (this makes it easier to track by creating longer URL's that contain campaign info).
6) Create landing pages for ads

That should give you enough to get started. Once you are up you can take in quality scores and adjust as necessary. It is also important to set up conversion tracking to monitor keyword performances. You should also check out search query reports often too (under the reporting tab)

hitmark · 07-21-2010, 03:29 AM

Not every Pay-Per-Click engine is really effective. Sometimes you can get a lot of traffic but very few buyers. The best PPC advertising is Google Adwords. Google Adwords is very cost effective. It only takes a $5 deposit to start off your campaign. Read the entire tutorial that Google provides very carefully before you begin.

07-20-2010, 02:50 PM	#1
chewster Active Warrior War Room Member Join Date: Jul 2010 Posts: 42 Thanks: 5 Thanked 2 Times in 2 Posts	Wanting to try a PPC campaign but.... I'm considering a PPC campaign to see if I can generate some sells to my website which offers a video series on how to start an internet business. I'd like to get the course into some folks hands and hopefully get some testimonials from folks. I really am intimidated by the whole PPC process and I do have a small budget I can use towards PPC (150.00-200.00 per month) but I have no real idea where to start or what keywords to target. Any ideas? -Chewster

07-20-2010, 03:51 PM	#2
tryinhere Pete Young War Room Member Join Date: Aug 2009 Location: downunder Posts: 2,163 Blog Entries: 1 Thanks: 367 Thanked 518 Times in 354 Posts	Re: Wanting to try a PPC campaign but.... chewster, do you / can you fire a pm / link to your site, the biggest problem with G and these sites is many fail the grade in the get rich quick mantle and as such do not fire to well with G. It may be better to use alternate ppc options and or other social media to start the business up. edit - just looked at your Sig / site, it looks tame enough but you will need all of the support pages , about us, contact us etc etc and even then, it would be line ball if it ran on G.
	• - just chillin.

07-21-2010, 12:24 AM	#3
chewster Active Warrior War Room Member Join Date: Jul 2010 Posts: 42 Thanks: 5 Thanked 2 Times in 2 Posts	Re: Wanting to try a PPC campaign but.... Any Ideas as to what those alternate methods of PPC would be? I'm not beyond trying somethingother than "G"...

07-21-2010, 12:55 AM	#5
Brad Callen Senior Warrior Member War Room Member Join Date: Aug 2003 Location: Indiana, USA Posts: 2,398 Thanks: 328 Thanked 270 Times in 179 Posts	Re: Wanting to try a PPC campaign but.... I would recommend trying YSM!, Ad Center, or Adwords. All are a good learning experience and some have an easier learning curve than others. 1) Find relevant keywords and sort into groups as best you can and as specifically as you can 2) Write ads for each group. 3) Create more ads with word variations and test click thru rates of each ad 4) Set daily budget, use manual or auto bids (it is easy to switch later). 5) Use the Google custom URL tool for destination URL (this makes it easier to track by creating longer URL's that contain campaign info). 6) Create landing pages for ads That should give you enough to get started. Once you are up you can take in quality scores and adjust as necessary. It is also important to set up conversion tracking to monitor keyword performances. You should also check out search query reports often too (under the reporting tab)
	WSO: (50% off!) Shocking new niche finding software uncovers niches that NOBODY knows even exist, guaranteed! 100s of REAL Warrior testimonials in this new WSO! CLICK HERE! Learn how I get #1 Google rankings for any keyword I want. Get it FREE below: => Free SEO Domination Video Course

07-21-2010, 03:29 AM	#6
hitmark Warrior Member Join Date: Jul 2010 Posts: 18 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Wanting to try a PPC campaign but.... Not every Pay-Per-Click engine is really effective. Sometimes you can get a lot of traffic but very few buyers. The best PPC advertising is Google Adwords. Google Adwords is very cost effective. It only takes a $5 deposit to start off your campaign. Read the entire tutorial that Google provides very carefully before you begin.
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