Decreasing Bounce Rate ?

leighla · 07-25-2010, 06:12 AM

Hi Friends,

i am regularly optimize my website through S.E.O techniques my keywords are coming in top 10 & 20 but when i see the analytical report i found 65% bounce rate which is not good for my website as we all know, i just want to decrease it. Please help me how to do it .

ButterflyGarden · 07-25-2010, 07:04 AM

The more targeted the landing page to the incoming traffic the lower your bounce rate will be. If you have a large volume of untargeted traffic it will result in a high bounce rate. If you are using something like AdWords to bring in traffic, direct them to specific landing pages that use the keywords they searched on rather than just bringing them in the websites "front page".

DannyP_uk · 07-25-2010, 07:19 AM

If you want to reduce your bounce rate % you need to look at why people are leaving from the same page they land on.

My first question would be "is the traffic hitting my site quality, targeted traffic?" If it isn't then you need to look at getting some targeted traffic; if it is then you need to look at your landing page and start changing and testing different graphics, headlines, copy etc etc.

Hope that helps

Danny

buyfrompowerseller.com · 07-25-2010, 07:58 AM

You should have different landing pages for different segments of traffic (even same URL).

For example people coming to your site searching the keyword "US iTunes instant email" should see your site in a "itunes theme" while people searching the keyword "Xbox games" should see "video game theme"

Hope this helps

bgmacaw · 07-25-2010, 08:14 AM

Quote:

Originally Posted by leighla

i am regularly optimize my website through S.E.O techniques my keywords are coming in top 10 & 20 but when i see the analytical report i found 65% bounce rate which is not good for my website as we all know, i just want to decrease it.

First you need to know why they're bouncing.

Do you think Digg worries about a high bounce rate? Of course not. That's what the site is meant to do.

Is your site one that's meant to have a high bounce rate, such as doing affiliate ads, Adsense or the like? If so, if 20% or so of your bouncers are moving on to the advertiser site, that's great.

Basically, don't look at bounce rate in isolation because it won't mean much without additional data.

JakeRhodes · 07-25-2010, 08:28 AM

Improving your navigation will generally reduce your bounce rate. If you just have navigation bar at the top of the site, think about including one on the side and introducing contextual internal links.

Also if you're offering a product for free design a big, eye-catching image that makes the visitor HAVE to click it.

thehobbster · 07-25-2010, 09:19 AM

Quote:

Originally Posted by JakeRhodes

Improving your navigation will generally reduce your bounce rate. If you just have navigation bar at the top of the site, think about including one on the side and introducing contextual internal links.

Also if you're offering a product for free design a big, eye-catching image that makes the visitor HAVE to click it.

Yes, I agree here. I added some "related writings" to the bottom of each article, and my bounce rate decreased some. I'd say just browse the web and notice your own habits. What makes you stay on a page? I know "related writings" and "most popular" always get me clicking.

GeorgeKuipers · 07-25-2010, 02:32 PM

There are number of ways to reduce BR (however, mind you, BR is not a target of itself, the target should be your Conversion):
- add videos to your landing pages
- improve navigation
- give a 'sausage' (main selling point) already on your landing pages
- work on the design of the site - make it solid and trustworthy
- guide a user through the steps you expect him to go.

Regards
George

HunterSnake · 07-25-2010, 02:55 PM

Searcher behavior tends to be extremely impulsive. People search for what they want, typically click one of the first three organic search results, and if what they seek isn't obvious, they hit the back button and go elsewhere - a bounce.

What are the search terms with which people are finding your pages?
Are these search terms relevant to the content of the page?
Is what the searcher may be looking for in plain sight?
Does your page load really fast or really slow? A lot of people hit back immediately if a page doesn't appear to be loading.

There's a lot more to this but these are good things to start with.

jazbo · 07-25-2010, 05:44 PM

SEO'ing a page does not mean it is not as dull as muddy water for a visitor. Also make sure that the terms you targeted actually match the landing page content closely.

itsallwhite · 07-25-2010, 09:33 PM

Give your visitors something to stick around for, research your target market and find out what it is they are looking for. Bewary of over optimized pages that don't read naturally or look attractive. Also if you are trying to get them to go to an affiliate don't worry about the bounce rate - it might be a good thing.

Also look at your page load speed, this might be causing bounces before the page even loads.

jaaproos · 07-31-2010, 06:09 AM

One important thing as was mentioned before in this thread is the source of the traffic. It is easy to draw wrong conclusion from a high bounce rate first you should go into analytics and if you have it AdWords.

How to see whether Bounce rate is caused by off-site/visitor factors:

1. Look at New/Returning visitors.

It could be very well that on certain sources you have a bounce rate of 70%, while it might seem very relevant. It could be that it is you or somebody else involved with the site bouncing a few times a day. Check the bounce rate for NEW Visitors segment in Analytics. Or look at the percentage of new visits, when this is very low and you bounce high. THis could be an explanation!

2. When running AdWords look at the real keyword filter.

When using broad mathc Google AdWords attracts visitors on all sorts of search queries. In an account I managed for a Movie Poster company the adwords keyword Batman Poster attracted visitors on the query Catwoman Duvet.....

This can be found in AdWords Keyword Tab. Search Query report. Somewhere in the menu... (Hard to find!) Then adding negatives to the campaign is a nice place to start.

3. Keyword that have an ambivalent meaning.

I am active in the Get Your Ex Back Niche. I rank quite high for Ex Girlfriend. Unfortunately this is also porn related query. I estimate that about 75% of the queries are from people looking for sexual attention.
Up to you what you want to do with it.

For the rest it could very well be in the nature of you site, or some pages, that you have a high BR.

07-25-2010, 06:12 AM	#1
leighla Active Warrior War Room Member Join Date: Aug 2009 Posts: 77 Thanks: 9 Thanked 5 Times in 5 Posts	Decreasing Bounce Rate ? Hi Friends, i am regularly optimize my website through S.E.O techniques my keywords are coming in top 10 & 20 but when i see the analytical report i found 65% bounce rate which is not good for my website as we all know, i just want to decrease it. Please help me how to do it .

07-25-2010, 07:04 AM	#2
ButterflyGarden HyperActive Warrior Join Date: Apr 2010 Posts: 355 Thanks: 1 Thanked 27 Times in 25 Posts	Re: Decreasing Bounce Rate ? The more targeted the landing page to the incoming traffic the lower your bounce rate will be. If you have a large volume of untargeted traffic it will result in a high bounce rate. If you are using something like AdWords to bring in traffic, direct them to specific landing pages that use the keywords they searched on rather than just bringing them in the websites "front page".
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07-25-2010, 07:19 AM	#3
DannyP_uk SEO Specialist War Room Member Join Date: Jun 2010 Location: Yorkshire, UK Posts: 77 Thanks: 0 Thanked 14 Times in 9 Posts Social Networking Contact Info	Re: Decreasing Bounce Rate ? If you want to reduce your bounce rate % you need to look at why people are leaving from the same page they land on. My first question would be "is the traffic hitting my site quality, targeted traffic?" If it isn't then you need to look at getting some targeted traffic; if it is then you need to look at your landing page and start changing and testing different graphics, headlines, copy etc etc. Hope that helps Danny

07-25-2010, 07:58 AM	#4
buyfrompowerseller.com Warrior Member Join Date: Jul 2010 Location: http://www.buyfrompowerseller.com Posts: 11 Thanks: 1 Thanked 0 Times in 0 Posts Social Networking	Re: Decreasing Bounce Rate ? You should have different landing pages for different segments of traffic (even same URL). For example people coming to your site searching the keyword "US iTunes instant email" should see your site in a "itunes theme" while people searching the keyword "Xbox games" should see "video game theme" Hope this helps
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07-25-2010, 08:28 AM	#6
JakeRhodes HyperActive Warrior War Room Member Join Date: Nov 2008 Location: UK Posts: 188 Blog Entries: 8 Thanks: 2 Thanked 42 Times in 15 Posts Social Networking	Re: Decreasing Bounce Rate ? Improving your navigation will generally reduce your bounce rate. If you just have navigation bar at the top of the site, think about including one on the side and introducing contextual internal links. Also if you're offering a product for free design a big, eye-catching image that makes the visitor HAVE to click it.
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07-25-2010, 02:32 PM	#8
GeorgeKuipers Math Mathonwy Warrior War Room Member Join Date: Jun 2010 Location: NL, Silicon Valley of Europe Posts: 144 Thanks: 8 Thanked 9 Times in 9 Posts	Re: Decreasing Bounce Rate ? There are number of ways to reduce BR (however, mind you, BR is not a target of itself, the target should be your Conversion): - add videos to your landing pages - improve navigation - give a 'sausage' (main selling point) already on your landing pages - work on the design of the site - make it solid and trustworthy - guide a user through the steps you expect him to go. Regards George

07-25-2010, 02:55 PM	#9
HunterSnake HyperActive Warrior Join Date: Jun 2010 Posts: 184 Thanks: 16 Thanked 46 Times in 33 Posts Social Networking Contact Info	Re: Decreasing Bounce Rate ? Searcher behavior tends to be extremely impulsive. People search for what they want, typically click one of the first three organic search results, and if what they seek isn't obvious, they hit the back button and go elsewhere - a bounce. What are the search terms with which people are finding your pages? Are these search terms relevant to the content of the page? Is what the searcher may be looking for in plain sight? Does your page load really fast or really slow? A lot of people hit back immediately if a page doesn't appear to be loading. There's a lot more to this but these are good things to start with.
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07-25-2010, 05:44 PM	#10
jazbo Systematic Warrior War Room Member Join Date: Oct 2009 Location: Norfolk, England. Posts: 1,911 Blog Entries: 9 Thanks: 35 Thanked 296 Times in 218 Posts Social Networking	Re: Decreasing Bounce Rate ? SEO'ing a page does not mean it is not as dull as muddy water for a visitor. Also make sure that the terms you targeted actually match the landing page content closely.

07-25-2010, 09:33 PM	#11
itsallwhite HyperActive Warrior War Room Member Join Date: Sep 2009 Posts: 257 Thanks: 5 Thanked 30 Times in 29 Posts	Re: Decreasing Bounce Rate ? Give your visitors something to stick around for, research your target market and find out what it is they are looking for. Bewary of over optimized pages that don't read naturally or look attractive. Also if you are trying to get them to go to an affiliate don't worry about the bounce rate - it might be a good thing. Also look at your page load speed, this might be causing bounces before the page even loads.
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07-31-2010, 06:09 AM	#12
jaaproos Active Warrior War Room Member Join Date: Dec 2009 Posts: 55 Thanks: 42 Thanked 7 Times in 7 Posts	Re: Decreasing Bounce Rate ? One important thing as was mentioned before in this thread is the source of the traffic. It is easy to draw wrong conclusion from a high bounce rate first you should go into analytics and if you have it AdWords. How to see whether Bounce rate is caused by off-site/visitor factors: 1. Look at New/Returning visitors. It could be very well that on certain sources you have a bounce rate of 70%, while it might seem very relevant. It could be that it is you or somebody else involved with the site bouncing a few times a day. Check the bounce rate for NEW Visitors segment in Analytics. Or look at the percentage of new visits, when this is very low and you bounce high. THis could be an explanation! 2. When running AdWords look at the real keyword filter. When using broad mathc Google AdWords attracts visitors on all sorts of search queries. In an account I managed for a Movie Poster company the adwords keyword Batman Poster attracted visitors on the query Catwoman Duvet..... This can be found in AdWords Keyword Tab. Search Query report. Somewhere in the menu... (Hard to find!) Then adding negatives to the campaign is a nice place to start. 3. Keyword that have an ambivalent meaning. I am active in the Get Your Ex Back Niche. I rank quite high for Ex Girlfriend. Unfortunately this is also porn related query. I estimate that about 75% of the queries are from people looking for sexual attention. Up to you what you want to do with it. For the rest it could very well be in the nature of you site, or some pages, that you have a high BR.
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