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Old 07-25-2010, 09:17 AM   #1
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Default Anchor Text - Capitalizations? On-Site SEO - Bold and Italic?

I had a couple of questions that I've done admittedly just a little research on. People didn't seem like they could converge on an opinion, so I ask here.

Say perhaps I'm trying to use "apples" as my anchor text. That's the phrase I've done my research on, etc. If I use "Apples" as my anchor text, does the difference in capitalization matter? I did some google searches related to the real phrase I'm talking about and saw little variation in the results. What I did notice was that when I search "apples" in plural, Google returns me results that also include "apple" in the singular.

So that leads to another question... Will using anchor text for long tail keywords also include juice for the main keyword. For example, I want "apples" but I use the anchor text "apples are tasty." Does the long tail one lend power to both the long and short?

Also, what are your opinions on Bold and Italic as forms of on-page SEO for your keywords? Some say it doesn't matter at all, some say its so insignificant it doesn't matter, and others think its well worth the time. What are your opinions?

Thanks for your time.

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Old 07-25-2010, 09:26 AM   #2
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Default Re: Anchor Text - Capitalizations? On-Site SEO - Bold and Italic?

Hi hobbster,

Different capitalization in the anchor text doesn't affect anything in an SEO perspective. I'm almost 100% sure about this one.

Using long tail keywords as your anchor text definitely gives your page juice for the main keyword. I know this because I've been doing this to my Adsense mini-nets for a long time now. However just a word of warning, I send a LOT of links back to my mini-nets so just having 1 or 2 long tailed links probably won't help your primary keyword much.

And finally I really don't think that having a bold or italicized link will increase you link juice by much, although honestly, I've never really tested that kind of stuff.

Best of Luck!
-Matt
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Old 07-26-2010, 07:45 AM   #3
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Default Re: Anchor Text - Capitalizations? On-Site SEO - Bold and Italic?

It does not make any sense, I think.
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Old 07-26-2010, 09:09 AM   #4
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Default Re: Anchor Text - Capitalizations? On-Site SEO - Bold and Italic?

Quote:
Originally Posted by Link Street View Post
It does not make any sense, I think.
Could you please clarify what you mean?

Thanks
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