Niche Marketing Profits, Helioza SEO Demo

[bigleaf]

Niche marketing is a great way to create multiple income streams. Dominating one long tail keyword phrase on Google makes it all possible. You probably already know about using the top web 2.0 properties like Squidoo, Blogger and Hub Pages. The articles you place on these sites, and others, help get your target domain in the #1 search results position.

One such property you have likely never heard about is Helioza.com. This is a relatively new, and undiscovered article site that has outstanding SEO characteristics. It also shares 60% of the Google AdSense income, plus 70% of affiliate income, with each author.

All links from Helioza pages are clean, direct links. I do not use the rel=nofollow attribute. I am very disappointed that other sites do use nofollow. I think it breaks the web in fundamental ways. Enough soapbox - moving on.

Each article uses the URL, title, links, page headings, image text and meta tags to create an optimum page for search engine discovery. By properly using your long tail keyword, you can reach a #1 spot in Google search results with each Helioza article itself.

That’s right, not only can you use Helioza to help dominate your chosen niche with your own domain, your Helioza article can be right there next to your site, squeezing one more competitor out of the top 10 Google results.

In fact, you don’t even need to have your own domain. You can use Helioza pages as your money sites for the long tail keywords. There are several pages at Helioza that already have these top positions.

One article explains how to fix a stuck BIC 960 turntable. That article, and a companion, has the #1 and #2 spots on Google for the following search phrases:

• fix bic turntable
• fix bic 960
• fix stuck turntable
• bic 960 turntable

Even for the more generic phrase, bic turntable, those same articles get the #2 and 3 slots. As a result, those Helioza pages are among the most popular on the site.

Another article tells how to fix an overheating laptop. These phrases had the positions shown on 7/24/2010:

• 1, overheating dell inspiron b130
• 1, overheating dell b130
• 5, overheating dell inspiron
• 9, overheating dell
• 16, overheating dell laptop

Another article, written by one of our creators, has the #10 spot for biofuels cellulose. It has the #7 spot for biofuels cellulose waste. The performance of this article is notable because the author has done nothing to promote this Helioza page. The results are due solely to the on-site SEO features that I built into Helioza.

Admittedly, none of these keyword phrases would make particularly good money sites. The point is that you can get the same results with a profitable long tail keyword.

Check out these pages yourself. Run them through Web CEO (http://www.webceo.com/download/index.htm) and look at the results. Do your own keyword searches and figure out how these pages got to the top. Then, if you think you see an opportunity for your own niche marketing work, register at Helioza.com and start promoting your own keywords.

The Helioza site uses AdSense, ClickBank and PayDotCom for income. You must have your own accounts to profit with Helioza. Helioza does not pay you directly - Google and the affiliate programs do that through your own accounts.

As a further introduction to Helioza, I am conducting a demonstration of the SEO features by creating a new Helioza Page for a long-tail keyword in a niche market. As I complete each step of the marketing process, I will be posting results here on the Warrior Forum. I invite your comments and observations, and I will be responding as we go along. Look for another post with the keyword selection and the status so far.

Thanks for reading, and I look forward to hearing from you.

[bigleaf]

Before I start with the niche marketing demo, I want to acknowledge Joseph Archibald and his 40-Day Challenge thread. I found that to be very educational, and I have applied many of his techniques to this demonstration.

For keyword research, I selected the trucking industry for some keyword seeds. Then I plugged in truck repair to the Google AdWords Keyword Tool (KT) and started searching.

At that time, the phrase truck repair shop had a global monthly search volume of 14,800 and an estimated CPC of $2.34. I used the formula Joseph presented to calculate the estimated monthly income if I took the #1 spot.

To reiterate the formula, it is:
Volume * 0.4 * CPC * 0.25 * 0.05

• Volume is the Global Monthly Search Volume from the KT
• 0.4 is an estimated 40% of that traffic for the #1 position
• CPC is the Google estimated cost per click from the KT
• 0.25 is about how much a publisher makes of the estimated CPC
• 0.05 represents a click-through rate of 5% for the AdSense ads

This formula simplifies to:
Monthly Income = Volume * CPC * 0.005

With volume = 14,800 and CPC = $2.34, the monthly income is $173.16. That sounded pretty good to me, so I chose truck repair shop as my potential target keyword. Time for some competitive analysis.

First I examined the top 20 web sites returned by Scroogle Scraper. I started a spreadsheet to note the characteristics of each site. Starting at the top, I ran each site through the following process.

1. Load the site and note the Google Page Rank (PR)
2. Copy the site URL and save it for later
3. In another tab, get the number of back links reported by Google (link:www.Domain.Name)
4. In another tab, get the number of back links reported by Yahoo (link:www.Domain.Name)
5. Paste the URL into WebCEO and examine the SEO report for the target keyword

Here is a screen shot of my spreadsheet.


When I am checking for back links I usually include the www. in front. The reason is that you can get different results if you leave it off, particularly with Yahoo. This is also true when checking Google Page Rank. The page rank of Helioza.com has not always been the same as www.helioza.com because they are two different URLs. So I always use the leading www for consistency.

As I worked through this list, it became obvious that most of these sites had very poor SEO. The top 4 have pretty good sets of back links, but nothing that cannot be outdone. Furthermore, I have found that excellent SEO carries more weight than back links. It cannot overcome a deluge of back links (thousands), but it can certainly do quite well against a few hundred links.

Also note that the number five site is not even active anymore. I quit analysis after 8 sites because the competition was looking so weak.

This work just confirmed to me that truck repair shop is a great target. The next step is to setup the Helioza page. I will cover that in another post.

[bigleaf]

To prepare for the Helioza Page setup, I wrote an article about truck repair shops. It covered some of the directory sites, compared truck repair shops to auto repair shops, and concluded with some industry statistics from the feds.

I mentioned three of the repair directories by name because two of them also advertise through AdWords. By including their names in the article, I am hoping to entice readers to click on the ads for more information.

As part of the preparation, I found an appropriate photo of a truck on PhotoBucket.com, and made a list of related keywords. I wrote a summary for the article, using several of my keywords. Then I started the setup.

To create a new Helioza Page, you need to do the following.

• Select a category
• Enter the keywords
• Enter the main article title
• Enter the summary
• Activate up to 4 sections and enter a sub-title for each section

With those items in place, you can then add paragraphs, lists and photos to the main body. You can also add links to display at the end of the article.

I completed all the above and published the article on July 18, 2010 at 15:56 Mountain Time. Now since this is just one page on a large web site, and the site was indexed long ago, I need to use a ping technique to alert the search engines.

So I saved the URL of my article:
Truck Repair Shop Services

I also saved the RSS feed URL that contained my new article.
Business: This Month's Newest Articles at Helioza.com

Then I went to pingomatic.com, entered both URLs and checked all the standard services. Then I waited. In this case, it took a while to get the page indexed by Google. It was not indexed on July 20, two days after publishing. It was indexed another two days later on July 22. I did not check in between so I cannot say exactly when the happy event took place.

On the same day I published on Helioza, I also posted a variant on Squidoo. Then I started bookmarking on July 19. After the page was indexed, I submitted the article to EzineArticles.com and started submitting to other sites. Again, I use a spreadsheet to track my activity. Here is the status so far.



To track search results position, I use Scroogle Scraper. On 7/22, the day the page was indexed, the position was 89. I also submitted an article to EzineArticles.com that day. A week later (today, 7/29/10), the position is 20 and the EZA article was approved. I will continue to submit new articles and bookmark each one.

My next post will begin explaining the details of how Helioza delivers excellent SEO for every article page. Please check back here soon. Also, post your questions and comments. I will monitor this thread as often as I can and do my best to respond. Thank you.

[bigleaf]

Helioza SEO is based on old, tried and true methods, and the recommendations of Web CEO. I really like Web CEO. I use the free tool and it does everything I need. The reason I like it so much is that their recommendations are very much in line with what I have learned over the past decade. The tool has helped me by fine-tuning the methods I already knew.

The core elements of SEO on a Helioza Page are as follows:

• Keyword appears in URL
• Keyword in title
• Keyword in keywords meta tag
• Keyword in description meta tag
• Keyword featured prominently in H1 tag at top of page
• Keyword featured prominently in bold text near top of page
• Keyword appears in H2 tags (section titles)
• Keyword used in alt text on first image on page
• Keyword may be used in alt text in next two images on page
• Keyword used in link anchor text up to 6 times
• Keyword used near end of body text

The SEO features come into play as each piece of information is entered. You have considerable control over all these factors, simply by what you choose to enter for the various fields. Here are my recommendations for each field.

Title - Use your target keyword in the main article title. If the phrasing is natural, use it first and include other words as needed to get the message across. You can put other words in front if needed to make it sound like good English, but try to use only 1 or 2 words.

Keywords - When you enter the keywords, be sure to put your target keyword in first. This will make it prominent in the keywords meta tag.

Description - The meta tag description is populated from the Summary field on the Helioza Page. Again, use your keyword first in your description. Web CEO strongly suggests avoiding what it calls stop words. These are short words like a, an, of, on, with, to, by, etc. Any word that does not add significant meaning, but is present only for grammatical reasons, is likely to be a stop word. Such words are not indexed by Google because they are too common and do not help the indexing process.

Title - The title of your page is used in the title tag in the HTML head. It is also used in the H1 tag at the top of the article. Use your keyword prominently in your title. In addition to the two uses above, it is repeated as alt text in the first image on the page (the byline, Everyone Knows Something), and in the links for the Comments section at the bottom.

Status update - I have not been diligent in adding more links, and the Truck Repair Shop page has slipped to 23 in the Google results. So far, I only have 5 other articles linking to the Helioza page, plus bookmarks. We will see what happens with a few more.