Linkvana? Best way for an agency to systematize offsite optimiz?

[taycky22]

I work for a marketing agency. Right now, we are manually placing links and creating a mininet; however, I need to find a way to systematize offsite optimization for our clients...

I considered article marketing vs. link building and chose linkbuilding to start with...arguments?

The research that I have done points to Linkvana being one of the most reliable... does anyone have any experience?

[PhilipSEO]

Originally Posted by taycky22

I work for a marketing agency. Right now, we are manually placing links and creating a mininet; however, I need to find a way to systematize offsite optimization for our clients...

I considered article marketing vs. link building and chose linkbuilding to start with...arguments?

The research that I have done points to Linkvana being one of the most reliable... does anyone have any experience?

I would not use automated link building on a client's site, period! At least not without specifically letting them know the risks involved. To do all their link building with Linkvana (which does work) is foolhardy. It's not the links themselves that can hurt the clients' site, but the broad pattern of manipulation reportable by a competitor. If a site comes up for a manual review at Google, it is likely to be screwed. Proper Link Building SEO is about developing a robust, well diversified link profile.

It seems to me that "rebranding" or "white labeling" automated link building such as provided Linkvana is simply unethical. Surely if that's what your clients' were looking for they would be better off using Linvana (or equivalent) directly, for $120/month, rather than paying your fees, which I am sure are astronomical by comparison!

Pardon me for saying so, but for a marketing agency, you guys seem to be pursuing very low level link tactics. And it's strange that you see the options only between such a waste of time as article marketing (see this video about it: http://www.seomoz.org/blog/whiteboar...ission-for-seo) and such a cheap and spammy approach as automatic links. Have you considered more serious link marketing, developing quality relevant contextual links from private sites? Those are the ones that set SEO providers apart.

Just my 2 cents.

[taycky22]

Originally Posted by PhilipSEO

I would not use automated link building on a client's site, period! At least not without specifically letting them know the risks involved. To do all their link building with Linkvana (which does work) is foolhardy. It's not the links themselves that can hurt the clients' site, but the broad pattern of manipulation reportable by a competitor. If a site comes up for a manual review at Google, it is likely to be screwed. Proper is about developing a robust, well diversified link profile.

It seems to me that "rebranding" or "white labeling" automated link building such as provided Linkvana is simply unethical. Surely if that's what your clients' were looking for they would be better off using Linvana (or equivalent) directly, for $120/month, rather than paying your fees, which I am sure are astronomical by comparison!

Pardon me for saying so, but for a marketing agency, you guys seem to be pursuing very low level link tactics. And it's strange that you see the options only between such a waste of time as article marketing (see this video about it: and such a cheap and spammy approach as automatic links. Have you considered more serious link marketing, developing quality relevant contextual links from private sites? Those are the ones that set SEO providers apart.

Just my 2 cents.

We're actually a start-up -- so are fees are closer to linkvana than you might think

I assume by "a more serious link strategy" you mean targeting industry related sites and guest blogging, setting up reciprocal links, etc...?

We're relatively new to the game. And we're short staffed for the amount of clients we have. I wasn't concentrating on spammy approaches as much as I was trying to find a cost effective way to systemize our client's seo.

Also, thanks for warning me about the "manual review". I actually heard about Linkvana through two large marketing agency SEO/SEM guys.

[taycky22]

I appreciate the links -- especially for optimizing our site. I'm still mulling over how to do this for all of our clients in a cost effective way. Our SEO packages are sub $600.

[webdango]

Hi Tacky22

My recommendation would be to form your own network with indiviaul sites.

Find good sites, contact them and introduce yourself, tell them what you offer, never abuse their trust.

I can speak to this method from the custeor end. I have a PR 5 site that's been aournd for almost 10 years. A few months ago, I was contacted by a makreting agency.

Long story short, I now lease them 2 subdomains (which resolve to their own servers) and they also rent 4 home page links from my main site.

I'm sure I'm only one many partnerships they have formed. I'm also sure that whatever they are paying me, thjey are charging their customers more.

[taycky22]

I appreciate the suggestion. That's definitely an idea that we will look into.

I appreciate everybody's feedback. Even with two replies, the information has been very helpful.

[Tom Goodwin]

Originally Posted by taycky22

We're actually a start-up -- so are fees are closer to linkvana than you might think

I assume by "a more serious link strategy" you mean targeting industry related sites and guest blogging, setting up reciprocal links, etc...?

We're relatively new to the game. And we're short staffed for the amount of clients we have. I wasn't concentrating on spammy approaches as much as I was trying to find a cost effective way to systemize our client's seo.

Also, thanks for warning me about the "manual review". I actually heard about Linkvana through two large marketing agency SEO/SEM guys.

I wouldn't worry about the "manual review." The site won't get penalized for incoming links, period. As for the more "serious" linking strategy, I'm sure Phil no doubt is trying to steer you to the SEO services that he can provide

Linkvana, or other "automated" link building is certainly fine. People often make an artificial distinction on here between automated versus non-automated, a distinction that just doesn't exist. What matters is the end result, the link. I can get crap links with software, I can get crap links without software. I can get good links with software, I can get good links with software.


Obviously if a client has a large budget there are other options including things that Phil mentioned.

Tom

[PhilipSEO]

Originally Posted by Tom Goodwin

As for the more "serious" linking strategy, I'm sure Phil no doubt is trying to steer you to the SEO services that he can provide

Actually, no. But you have been saying or implying this so often that I am beginning to suspect it serves some vested interest of your own.

I do not provide services to other SEOs, Web marketing agencies and the like, only directly to clients.

[Social-Media-Marketing]

Originally Posted by taycky22

I work for a marketing agency. Right now, we are manually placing links and creating a mininet; however, I need to find a way to systematize offsite optimization for our clients...

I considered article marketing vs. link building and chose linkbuilding to start with...arguments?

The research that I have done points to Linkvana being one of the most reliable... does anyone have any experience?

I would suggest that you learn to identify people of influence who have an online presence in your client's vertical. Once you know of those influential people in the vertical that own blogs, businesses, etc. then develop a relationship with them. Once you have interacted with them for some time then approach them to promote your client and get links.

But before you even bother trying to promote a site online for a client, make sure they have great content. If they don't have great content then you're doomed from the start. No other webmaster is going to want to put their name and site's reputation on the line for a site that has crappy content. Sites with crappy or even mediocre content are doomed to spend their existance buliding links from other crappy and mediocre sites using low quality link building techniques like blog commenting, forum posting, article submission, directory submission, link exchanges/reciprocation, companies like linkvana, etc.

If you want to learn about link building, I suggest you read everything you can from Eric Ward. They call him "Link Moses" for a reason. He's been building links for over a decade and a half. His methods work really well, but they have one prerequesite... good content.

[PhilipSEO]

Originally Posted by Social-Media-Marketing

If you want to learn about link building, I suggest you read everything you can from Eric Ward. They call him "Link Moses" for a reason. He's been building links for over a decade and a half. His methods work really well, but they have one prerequesite... good content.

Good to see someone recommending Eric Ward! Here is one of my favorite essays of his:
Link Building’s Glass Ceiling

I can't wait for Tom Goodwin to insist that Eric is saying all that stuff just so he can push his services.

[taycky22]

I appreciate all of the links and suggestions. It sounds like we're just going to have to start charging our clients more for a strategic/quality linking service.

I hope I can help you guys with something for repayment down the road