A tale of two articles (maybe three)

foxtrot3 · 08-16-2010, 12:07 AM

So I was digging around at EZA looking at articles in my niche and found some curious things...

I read the 1st article in the "most viewed" section and made note of the key phrase being used. I then ran that key phrase through the Google adwords keyword tool and it showed ZERO results. Broad or exact match, same results, no searches. What's up with that ??? The article is being viewed 16 times a day. I did a G search with this key phrase (without quotes) and there was the article on the 1st page. This article has 300 links, all from EZA.

Why doesn't the keyword tool show any searches for this key phrase? It obviously IS being searched.

Next...

I then went to the 2nd most viewed article and did the same thing. The keyword tool showed this key phrase (3 words) getting 1300 global and 880 local monthly searches, so I did a G search. The #2 result on pg. one was an EZA article using this key phrase, but it was NOT the one in the "most viewed" section. It was a 3 year old article with over 20,000 views !!! The article in the "most viewed" section was nowhere to be found (I went back 4 pages) yet it's getting 87 views per day !!! This article has 91 internal links from EZA itself and that's all.

The 3 yr old article with 20K views has ONE outside backlink and none from EZA itself.

All three of the articles mentioned are well written, with their respective key phrases in the title and repeated in the article 3 or 4 times.

This is all very confusing. Where are the views coming from if the article doesn't show up when you search with it's keywords ???

There doesn't seem to be any consistency here. I'm looking for a pattern, but if there is one it's not revealing itself.

I'm getting a headache. Can anybody shed some light on any of this?

.

dburk · 08-16-2010, 02:00 AM

Hi foxtrot3,

You seem to be making the assumption that all traffic comes from searches. That would be a false notion, in fact organic search engine traffic accounts for less than 25% of all website traffic. A significant amount of traffic comes from type-ins, advertising and even more from direct links. Which is something you should keep in mind the next time you hear someone say that nofollow links are worthless.

08-16-2010, 12:07 AM	#1
foxtrot3 Intergalactic Traveller Join Date: Dec 2005 Location: San Diego, CA Posts: 172 Thanks: 39 Thanked 45 Times in 27 Posts	A tale of two articles (maybe three) So I was digging around at EZA looking at articles in my niche and found some curious things... I read the 1st article in the "most viewed" section and made note of the key phrase being used. I then ran that key phrase through the Google adwords keyword tool and it showed ZERO results. Broad or exact match, same results, no searches. What's up with that ??? The article is being viewed 16 times a day. I did a G search with this key phrase (without quotes) and there was the article on the 1st page. This article has 300 links, all from EZA. Why doesn't the keyword tool show any searches for this key phrase? It obviously IS being searched. Next... I then went to the 2nd most viewed article and did the same thing. The keyword tool showed this key phrase (3 words) getting 1300 global and 880 local monthly searches, so I did a G search. The #2 result on pg. one was an EZA article using this key phrase, but it was NOT the one in the "most viewed" section. It was a 3 year old article with over 20,000 views !!! The article in the "most viewed" section was nowhere to be found (I went back 4 pages) yet it's getting 87 views per day !!! This article has 91 internal links from EZA itself and that's all. The 3 yr old article with 20K views has ONE outside backlink and none from EZA itself. All three of the articles mentioned are well written, with their respective key phrases in the title and repeated in the article 3 or 4 times. This is all very confusing. Where are the views coming from if the article doesn't show up when you search with it's keywords ??? There doesn't seem to be any consistency here. I'm looking for a pattern, but if there is one it's not revealing itself. I'm getting a headache. Can anybody shed some light on any of this? .
	New sig coming soon.

08-16-2010, 02:00 AM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,643 Thanks: 162 Thanked 671 Times in 581 Posts Contact Info	Re: A tale of two articles (maybe three) Hi foxtrot3, You seem to be making the assumption that all traffic comes from searches. That would be a false notion, in fact organic search engine traffic accounts for less than 25% of all website traffic. A significant amount of traffic comes from type-ins, advertising and even more from direct links. Which is something you should keep in mind the next time you hear someone say that nofollow links are worthless.
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