Stock Meta Description For Posts

XNet · 08-16-2010, 01:57 PM

What do you think about using the same meta description for every post on a review blog?

Example: Don't buy [post title] until you've read this review.

Would this be beneficial for SEO purposes? Or just a way of not having to think about the description?

Social-Media-Marketing · 08-16-2010, 02:33 PM

Meta descriptions (and meta keywords) have very little, if any, affect on SEO. Most engines ignore both from a ranking perspective, including Google.

However the meta description is still VERY important. Many search engines display it as the snippet of text after the <title> but before the URL in their organic SERPs. Google may or may not display it.

Optimizing your meta description can drastically include your click-thru-rates from the organic SERPs. Knowing how Google chooses whether or not to show your meta description as the search snippet or construct a snippet will help you to maximize the number of times it is shown as the snippet. Having a well written meta description that accurately describes the page being linked to from the SERPs with a compelling call to action will increase the click-thru-rate.

08-16-2010, 01:57 PM	#1
XNet Warrior Member Join Date: May 2009 Posts: 29 Thanks: 11 Thanked 1 Time in 1 Post Social Networking	Stock Meta Description For Posts What do you think about using the same meta description for every post on a review blog? Example: Don't buy [post title] until you've read this review. Would this be beneficial for SEO purposes? Or just a way of not having to think about the description?
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08-16-2010, 02:33 PM	#2
Social-Media-Marketing HyperActive Warrior Join Date: Mar 2010 Posts: 150 Thanks: 0 Thanked 22 Times in 19 Posts	Re: Stock Meta Description For Posts Meta descriptions (and meta keywords) have very little, if any, affect on SEO. Most engines ignore both from a ranking perspective, including Google. However the meta description is still VERY important. Many search engines display it as the snippet of text after the <title> but before the URL in their organic SERPs. Google may or may not display it. Optimizing your meta description can drastically include your click-thru-rates from the organic SERPs. Knowing how Google chooses whether or not to show your meta description as the search snippet or construct a snippet will help you to maximize the number of times it is shown as the snippet. Having a well written meta description that accurately describes the page being linked to from the SERPs with a compelling call to action will increase the click-thru-rate.