Link Building Debate

[ericwoo]

Okay, I'd like to get a debate going about good link building. Lately, I have been helping out a internet marketing agency part time with SEO and I have been getting stuck on writing content for backlinks for other sites since I no nothing about their business.

I always think that good backlink building relates to building good quality content both onsite (as link bait) and offsite for guest posting & article directories.

Now does everyone think its essential for a firm to have a team of writers constantly pumping out articles to place on sites?

What are you thoughts on link building and content?

[theseoguys]

Good quality, helpful content will always get you somewhere. I don't think it is necessary to have a team of article writers, but that depends on what your goals are. This is not a sprint, but a marathon. Everyone is so in a hurry to spit out a bunch of material, throw it up, do the seo work on it, and walk away and hope what they did works. It may help you in the short run, but the competition might be putting out 2 good articles a week, maintaining a blog, and long term, they will prevail. As far as knowing your client, why not take some time, sit down with them, and find out about them? If you want this to be a long term relationship, isn't it natural you know something about eachother? Kind of like dating to me instead of a one night stand. I am sure they would be happy to give you ideas, to help you both prosper long term.

[Luke McCormack]

Depends on the type of site you are building. If you are going for an authority site then obviously the more you can spread your name around in the niche the better. I use writers like many other people do to establish a presence in the niche I am targeting if I want to convey authority. Otherwise I use profile links etc which are quicker to produce than content links.

Regards

Nigel

[ericwoo]

Originally Posted by theseoguys

Good quality, helpful content will always get you somewhere. I don't think it is necessary to have a team of article writers, but that depends on what your goals are. This is not a sprint, but a marathon. Everyone is so in a hurry to spit out a bunch of material, throw it up, do the seo work on it, and walk away and hope what they did works. It may help you in the short run, but the competition might be putting out 2 good articles a week, maintaining a blog, and long term, they will prevail. As far as knowing your client, why not take some time, sit down with them, and find out about them? If you want this to be a long term relationship, isn't it natural you know something about eachother? Kind of like dating to me instead of a one night stand. I am sure they would be happy to give you ideas, to help you both prosper long term.

yeah, I totally agree, but one of our clients wants us to just kind throw it our way and have us handle it without much interaction with it. We have been trying to get him to set up a onsite blog so we can start building content and news about the industry but he hasn't been taking our suggestions or anything.

[ericwoo]

@ Nigel, I am not big on profile links. I think it might be okay to get a new site noticed but this client is one of the top tennis type of sites and isn't a small niche.

i think it needs good quality links to boost it up only one spot since their is alot of competition.

[connorbringas]

The best link building you can do is getting links from sites similar to your own that are high PR. Exchanging links is always the best way to get links..everyone wants more links. Its a debate that google doesnt like link exchanges also or three way linking.
Anyway, it doesnt help to get links from 100 directories that all have the same branch of urls such as MARKETING AND ADVERTISING. Most people think its really good to submit their website to as many directories as they can..but i dont really think it helps.

Get natural, quality links and you will succeed

[ericwoo]

I think the debate about google not liking the link exchanges and three way linking can be put to sleep.

Also agree about the 100 directory submissions is a bad idea. Most directories suck anyway. There are only a very small percentage of them that are decent for SEO in my opinion.

Agreed about the natural, quality links also and alot of people are discovering this. You can spend the same amount of time getting only a few quality links instead of hundreds of crappy links and be on top way before the easy bum way of doing things.

Originally Posted by connorbringas

The best link building you can do is getting links from sites similar to your own that are high PR. Exchanging links is always the best way to get links..everyone wants more links. Its a debate that google doesnt like link exchanges also or three way linking.
Anyway, it doesnt help to get links from 100 directories that all have the same branch of urls such as MARKETING AND ADVERTISING. Most people think its really good to submit their website to as many directories as they can..but i dont really think it helps.

Get natural, quality links and you will succeed

[D Baker]

Didn't you guys follow Terry Kyle's 60 day backlink experiment?

He pretty much proved that relevant links don't really carry more weight than other links. He tested this issue and came up with the results that are opposite of what everyone is thinking. Getting links from High PR pages is the best thing to do, and it doesn't matter if the content is relevant or not.

Profile links are also very good if they are created on high PR domains.

[ericwoo]

D Baker, can you tell me where to get information about the Terry Kyle experiment is. I do think that links from high pr pages is amazing whether relevant or not. But still in my opinion, a link in relevant content of the same high PR will carry more weight in the search engines eyes. I think that the website's primarily topic isn't necessary, but the page itself has to be on topic which links to you.

Its just my opinion and anyone feel free to debate. Even if my thoughts of relevance don't carry more weight, I am sure the search engines will be very soon into the future. Either way you would want to look long term if they adjust the algorithms later. When did this experiement take effect? If its over a year, I am sure its outdated anyway.

Originally Posted by D Baker

Didn't you guys follow Terry Kyle's 60 day backlink experiment?

He pretty much proved that relevant links don't really carry more weight than other links. He tested this issue and came up with the results that are opposite of what everyone is thinking. Getting links from High PR pages is the best thing to do, and it doesn't matter if the content is relevant or not.

Profile links are also very good if they are created on high PR domains.