Is it a good idea to have the word 'review' in your domain?

[latrice17]

I'd like to create a review site and wondered if putting the words 'review' or 'reviews' at the end of the keyword rich domain name would effect my ranking in Google.

Like, if I wanted to use cheapkidstoys.com, but it was already taken. Could I use cheapkidtoysreviews.com?

My main keyword has already been taken, so I wondered what is the best way to still use this keyword for my domain?

Thanks for your replies.

[johntli]

If you are doing ONPage and offpage then it is having impact on your domain as you will top ranking on SE but if you are not doing any thing after created domain, you will not get any thingout of it.

[jimkirk1943]

Of course you can use cheapkidtoysreviews.com it wont have the same punch as `cheapkidtoy.com in the serps though you are right here, Are the .net or .org available as these are just as trusted as .com.

Also i really wouldnt use `review` on the end everyone who uses search engines has seen this before and everyone knows exactly what to expect when they see a site with `review` on the end mostly just a quick set up affiliate site trying to make a quick buck, i dont like it and i wouldnt use it go for something like cheapkidtoyreport, or site or online hey just try anything but review lol
just my opinion

[latrice17]

Originally Posted by jimkirk1943

Of course you can use cheapkidtoysreviews.com it wont have the same punch as `cheapkidtoy.com in the serps though you are right here, Are the .net or .org available as these are just as trusted as .com.


Also i really wouldnt use `review` on the end everyone who uses search engines has seen this before and everyone knows exactly what to expect when they see a site with `review` on the end mostly just a quick set up affiliate site trying to make a quick buck, i dont like it and i wouldnt use it go for something like cheapkidtoyreport, or site or online hey just try anything but review lol
just my opinion

Yes, all of them are gone. I checked each extension and they are being used.

Thanks for the tip about using 'reviews'. I'll see if these extensions are available.

Also, would you guys think it would be a good idea to test out affiliate products with squidoo or blogger first? And if these products start to convert, then invest in my own hosted domain?

[bgmacaw]

Originally Posted by jimkirk1943

everyone knows exactly what to expect when they see a site with `review` on the end mostly just a quick set up affiliate site trying to make a quick buck

Only if we're talking about IM products being sold to jaded IM'ers who've seen this tactic over and over again from Clickbank mavens. The general public, however, is looking for legit review sites (or even scrapper ones like thefind.com and nextag.com) and, if you give this to them, they'll reward your efforts well in most cases.

One thing to avoid is using trademarks in the name such as [trademark product name]review.com. This will probably result in legal action by the trademark holder and you'll lose the domain.

[latrice17]

Originally Posted by bgmacaw

Only if we're talking about IM products being sold to jaded IM'ers who've seen this tactic over and over again from Clickbank mavens. The general public, however, is looking for legit review sites (or even scrapper ones like thefind.com and nextag.com) and, if you give this to them, they'll reward your efforts well in most cases.

One thing to avoid is using trademarks in the name such as [trademark product name]review.com. This will probably result in legal action by the trademark holder and you'll lose the domain.

Thanks so much for that tip.

[jimkirk1943]

Originally Posted by bgmacaw

Only if we're talking about IM products being sold to jaded IM'ers who've seen this tactic over and over again from Clickbank mavens. The general public, however, is looking for legit review sites (or even scrapper ones like thefind.com and nextag.com) and, if you give this to them, they'll reward your efforts well in most cases.

Emm i dont agree with this i get the feeling that the general public is also very used to seeing `review` on the end of crappy sites i just get the feeling they have seen this 1 too many times but of course if you are really out to build a top of the range review site i guess theres no harm in calling it cheapkidtoyreview.com maybe bgmacaw is correct maybe i am wrong it is only my opinion and i will add that bgmacaw is one of the very best posters on the WF so....

[raanfreelance]

hi...

over keyword stuffing is danger in organic seo...!!! meet again.

[Dellco]

Originally Posted by bgmacaw

One thing to avoid is using trademarks in the name such as [trademark product name]review.com. This will probably result in legal action by the trademark holder and you'll lose the domain.

If the company/trademark holder allows it though, you're good to go. It differs from company to company.

[latrice17]

Originally Posted by Dellco

If the company/trademark holder allows it though, you're good to go. It differs from company to company.

How do you go about finding out if it is okay to use the brand name in your domain name?

[indchris]

You absolutely must include it in your domain name preferably use the plural form. 'Kids toys reviews' is a searched term. Thereafter build links to your site using these keywords.

[bgmacaw]

Originally Posted by Dellco

If the company/trademark holder allows it though, you're good to go. It differs from company to company.

And management/legal team to management/legal team. With corporate management structures changing so often these days, why risk it unless you have a pretty solid relationship with the company?

[bgmacaw]

Originally Posted by jimkirk1943

Emm i dont agree with this i get the feeling that the general public is also very used to seeing `review` on the end of crappy sites

I think it does matter in some niches and what people are looking for. For example, I used to do a lot of cheap camera reviews on the review site in my sig. A lot of average people liked the reviews since they were hands on everyday user oriented while more camera savvy people didn't like them because I didn't go into a lot of technical details and such.

[jimkirk1943]

Originally Posted by bgmacaw

I think it does matter in some niches and what people are looking for. For example, I used to do a lot of cheap camera reviews on the review site in my sig. A lot of average people liked the reviews since they were hands on everyday user oriented while more camera savvy people didn't like them because I didn't go into a lot of technical details and such.

Yeah i`ll go with this sounds about right but can i ask you bgmacaw would you still build a site with `review` sitting at the end of the domain ??

[webdango]

If you want to use the keyword, but can't get the com, net, or org, you could go for a different extension, like info, biz, or us. Some marketers claim the extension doesn't matter, others claim it does. I don't know whether it does or not, but I only use com, net, or org.

Another option is to try adding something to the end of the keyword. There are many different suffixes you can use, but one of the following almost always works:

keywordNOW
keywordSITE
keywordSALE
keywordTODAY
keywordSTORE
keywordCENTER
keywordEXPERT
keywordMASTER
keywordREVIEW
keywordCENTRAL

I only use suffixes because I like the keyword to be up front. I like suffixes that start with "s" because that often makes the keyword plural. If none of these are available, and you really want the keyword, you could try adding a prefix. I don't use prefixes though.

Although all searchers are looking for information, there are really only three types of searches:

• Site specific
• Information specific
• Action specific

When researching keywords, consider the type of search you're targeting. The keywords for an informational search might be different than the ones for Action search. Keep Site searchers in mind as well, since integrating the keyword into your domain can have this added benefit.

If you're looking to make income through affiliate sales of products or services, targeting Action searches makes sense. These searchers are ready to take some sort of action. They might be searching by product number, or use indicator keywords in their search phrase, words like 'buy', 'for sale', ' store', or 'coupon' or some other associated word that indicates a readiness to buy.

If your business plan is to make your income through ad-share advertising programs like Adsense, or through lead generation (completing forms), then targeting Information specific searches might be a good strategy. Information searchers tend to keep searching until they find the information that answers their question. The way we leverage this is to build a page that provides some, but perhaps not all, of the information. We then rely on advertising to present resources for additional information and tempt an exit click, or a form the user can fill out that will give them access to the information they're seeking.

The best strategy to combat search compartmentalization and maximize our potential for reaching the different search types is to take an integrated approach. That's why the exact match domain name is such a powerful tool.

You can further strengthen the association of your result to a specific search type by maximizing the use of the title tag (typically used as the clickable link in the search results). In the title tag, you can provide additional information to strengthen search type association.


You can use buzzwords like 'review', 'price comparison', 'sale' , 'coupons', 'store' and more in combination with the keyword in your title tag to target informational or actionable intent.

[latrice17]

Thanks for the information everyone.

[Summertime Dress]

Another suffix that I like to use that can sound natural instead of "review" is "market".

cheapkidstoymarket.com

[bgmacaw]

Originally Posted by jimkirk1943

Yeah i`ll go with this sounds about right but can i ask you bgmacaw would you still build a site with `review` sitting at the end of the domain ??

I use it sometimes for informational sites when the exact keyword match isn't available. People really want solid information on products they're thinking about buying and good price listings/comparisons. Adding a personal touch to the reviews you do, pros and cons, actual experiences, etc. will help sell it.

[tbuie30]

"info" is another word you can use at the end of a domain if "review" is already taken.

americassecretrecipesinfo.com is one of my first affiliate sites, ranked #1 for "americas secret recipes review"

There's quite a few words you can stick on the end of a domain and still rank just as good.

[mantukins]

Of course there are lots of ideas but you should know the specifi product. If there are searches then yes, if not, then why?