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Old 09-08-2010, 10:55 AM   #1
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Default Ken Evoy's Opinion about Artilce Spinning........

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I think Ken is spot on.......as I get away from using all of those "tools" and actually work on building a REAL long term business, This article is very refreshing.


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Old 09-08-2010, 11:02 AM   #2
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

I like this:

"No trick that is meant to manipulate the engines to deliver sub-optimal search results has survived."

Great article.

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Old 09-08-2010, 11:18 AM   #3
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

A very good article indeed.

Apart from the 'trying to fool Google' aspect, I have seen some hilarious results from article spinning, where the 'author' has not bothered to check the readability of the product, an example being...'free tools to sprint your business' - sprint being used as a synonym of run!

Cheers - Keith

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Old 09-08-2010, 11:18 AM   #4
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Yup, Dr. Evoy is a smart cookie...

Salad is not food. Salad is what food eats...
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Old 09-08-2010, 11:20 AM   #5
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by AndrewHansen View Post
I like this:

"No trick that is meant to manipulate the engines to deliver sub-optimal search results has survived."

Great article.
He's wrong there. What about backlinks? Has been core to Google's algo for some time and is still here today.

What about autoblogging? I'd definitely call these sub-optimal results.

What about all the fake warez sites that pop up whenever I look for a book or something.

If only he were right. I hope the future proves him to be right.

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Old 09-08-2010, 11:30 AM   #6
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by Chris Kent View Post
I hope the future proves him to be right.
Yes ... I hope so, too - very much so. (Clearly he's not quite right at the moment, but we're all allowed a bit of "idealism"!). Interesting article, though.

Alexa Smith ...

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Old 09-08-2010, 11:40 AM   #7
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

I agree. Ken is among the smartest.

But I still got a chuckle from seeing "It's ReTweet Mania" in my
MYSS Affiliate email inbox... coz not so long ago, Ken was
trashing Twitter as useless for any real businessperson!

He isn't the only one, either. Today's email from John Reese
echoed that sentiment - even extending it to all social media.

Hmm...

All success
Dr.Mani

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Old 09-08-2010, 03:36 PM   #8
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

I think some of you missed the point.

Which could have been put more succinctly than it was, which is...

You are what you eat (and expel).

This wasn't so much an article about marketing as much as it was contrasting the character of the marketer using these tactics with those that don't.

There are bigger ideas here of delayed gratification, common sense and your viability as a business person. Its a message that has been forming in the minds of many marketers about where we are going as an industry, who's leading it, do we trust them, and what is our contribution.

If you owned a storefront on Main Street, would "spinning," "eluding," and blatant exaggeration keep your employees paid, your doors open, and your reputation in tact? What if 30% or 50% of store owners operated this way?

I think he took a diplomatic approach as stating IM'ers need to think in terms of long-term survival instead of pissing away the reputation of the industry.
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Old 09-08-2010, 04:15 PM   #9
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Everyone's entitled to their opinion.

He's positioned as an expert and so he's obviously going to talk in a way that supports that. I prefer to watch what people do rather than what they say, but people are usually just doing what they believe is the best with the information and resources they have so criticising them or making people out to be inferior if they choose a different model doesn't really accomplish a lot.

There are valid reasons for people to spin content and not all of them are about getting crap out en-mass.

It's nice to talk about this stuff, but it's not likely to change any people's minds or actions.

Andy

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Old 09-08-2010, 04:24 PM   #10
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

I will carry on spinning my articles so I can submit them to all the article directories I can. Now when I say spinning I mean manual spinning with software to help. I actually put in a few hours doing this for each article and you know what, the whole article makes sense. In most cases, the real reason you're spinning articles is so you can send it out for backlinks. There's definately not much value ie in terms of anyone seeing it but the value I'll take is the backlinks.

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Old 09-08-2010, 04:35 PM   #11
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by Andyhenry View Post
Everyone's entitled to their opinion.

He's positioned as an expert and so he's obviously going to talk in a way that supports that. I prefer to watch what people do rather than what they say, but people are usually just doing what they believe is the best with the information and resources they have so criticising them or making people out to be inferior if they choose a different model doesn't really accomplish a lot.

There are valid reasons for people to spin content and not all of them are about getting crap out en-mass.

It's nice to talk about this stuff, but it's not likely to change any people's minds or actions.

Andy

The only "valid reason" that I see people use, to define their motives behind using spun content, is that they want to manipulate the search engines...

They are chasing top rankings in Google, and using spun content to achieve that...

What happens when Google changes its algorithms and that technique does not work anymore?

If you rely only on Google for your way of life, you are only one algorithm tweak away from financial catastrophe!

Don't put all of your eggs into the Google basket... They are only one channel of traffic...

If you are going to spin articles, spin them with care and attention to the reader who could eventually, possibly read your article, or else your only hope is the search engines, and that is never guaranteed...

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Old 09-08-2010, 04:39 PM   #12
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Article spinning a form to optimize a blog or website to try handling their rankings in Google and other search engines. Now rewriting of existing buildings or parts of buildings and replace them to avoid punishment in the search engines (SERP) using the duplication article. Key members often plagiarized from other countries, violations of law with permission of the copyright and wrote the original use.

Website owners pay the brain of a spider, rewritten or parts of buildings. The author is the name of an individual, either myself or to directly sell products so that small changes, customers and products for various purposes, such as availability of product and crops. There are many programs automatically modify the words or phrases in the article. Instructions direct interpretation of the sentence by using words that are similar, but slightly reflect, as described in previous changes. For example, word "view" alternative "or" picture of the word "image." Thousands of words in a combination of words in text or database file stored similar recognition. This will ensure that major of this is strange from the premiere article.

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Old 09-08-2010, 04:40 PM   #13
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

I don't know about this one.. back links, article submits, link wheels, ABC link trades, intentionally not nofollowing paid hard links, doorways, autoblogs, comments, even clean ones, for the purpose of link building, the list goes on.. all technically ways to circumvent the straight path, all widely accepted and used techniques which have proven to work long-term.

I liked the article! ... I'm just sayin'
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Old 09-08-2010, 04:55 PM   #14
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

I think I just insulted myself. I read Ken's article, and was misled by the leading sentences. He started off talking about content on your own blogs, but the article was about submitting articles to article directories.

I deleted my original post here and answered on my blog, with a bit more intelligence.

I think Ken is right about submitting spun articles to article directories. I have searched many a directory to find articles and even subscribed to one that would email them to me. The only problem is that everyday, I recognize the newest PLR release because I get a dozen or more spun versions. One has pointed facts, another has pointed questions. Then I get some plain-janes that have synonyms and others that have a dumb intro at the top, a stupid remark in the middle and a closing that makes me want to puke. Some just don't make sense and I quit using those article directories.

I am convinced that the times are changing and that the value of article marketing may be fading in favor of other channels. But I don't believe it is dead.

I do have to agree, that it is better to submit unique, not spun, articles to the directories. You can have them ghost written from about $1 - $15 each depending on the source and quality.

Spinning the one article for multiple directories may not be required. Ezine Articles requires a unique version, but other places will accept them even if they were submitted elsewhere. Only on a rare occasion do I see the need to spin them for submission, though.

More important than uniqueness is SEO. Keyword linking to your site and to the other articles in your site will do more good than spinning or submitting unique articles.

My apologies about my blunder.

Later
Buck


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Old 09-08-2010, 05:02 PM   #15
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by tpw View Post
The only "valid reason" that I see people use, to define their motives behind using spun content, is that they want to manipulate the search engines...

They are chasing top rankings in Google, and using spun content to achieve that...

What happens when Google changes its algorithms and that technique does not work anymore?

If you rely only on Google for your way of life, you are only one algorithm tweak away from financial catastrophe!

Don't put all of your eggs into the Google basket... They are only one channel of traffic...

If you are going to spin articles, spin them with care and attention to the reader who could eventually, possibly read your article, or else your only hope is the search engines, and that is never guaranteed...
I'd be perfectly happy if Google disappeared tomorrow.

Not everything is about trying to trick the search engines....

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Old 09-08-2010, 05:07 PM   #16
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

I learned more from Ken Evoy than anyone I can think of when I first started in IM. He was teaching the value of optimizing articles with keywords even before Google new what the word meant. The last half a dozen things that grey and black hatters disagreed with him on he has been proven right. He may seldom be right for quick manipulative results because that has never been his style. For building a long term white hat e-business I would listen.
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Old 09-09-2010, 09:15 PM   #17
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Yep, sprint/run is a GOOD example of the fallacy of the simplest processing involved in "spinning".

I sprinted down the road? CLOSE, but not quite.
He sprinted a good ship? WHAT!?!?!?
You have to sprint the program? WWHAT!?!?!?
If word is sprinted? WHAT!?!?!?
It was a full days sprint? MISLEADING!

And I used to think that typos and foreign writers were all I had to worry about.

Or should I say...

Plus I old to consider plates and odd printers were the only cares I had!

HECK, I am STILL reeling from the manual I once read, because I was bored, that spoke of a watertight antenna! I swear, some old foreign documents were just ODD!!!!

Or should I say:

DARN, I keep on taping over the old transmission I one time scanned, while I was tired, that said something about an airtight dipole. I swear, several old odd writings were just strange!

Steve
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Old 09-09-2010, 10:39 PM   #18
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Spinning Articles has its place unfortunately because of how google ranks keywords. Most spun articles are placed in places where there is little to no foot traffic for the expressed purpose of harvesting a link.

The search engines see it. Most of the time, others don't.

Spun content is typically not meant for anything but a link...the writer of the spun content typically doesn't promote it or even build backlinks to the content. Most of the time regular people don't ever see it. It is meant simply to satisfy Google when it comes to ranking the keywords you are gunning for.

Until Google decides to change how it ranks websites, this won't change.

For me, there is really little difference between cranking out links on forum profiles and spinning content; both aren't meant to be seen by anyone other than the search engines.

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Old 09-10-2010, 01:30 AM   #19
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Why do people seem to think that spinning is all about trying to automatically replace words with ones that mean the same thing?

I use spinning - manually - to replace product names and item names.

So - for example, if I'm selling SLR cameras, there might be 5 different similar cameras that I want to review - so I write the review and in it point to several other articles which talk more generally about photography and camera shoot techniques.

I like the general article to mention that specific model. so I just spin the article 5 times replacing the make and model, so that when the article mentions SLR cameras, it will say "such as the {model1¦model2¦model3}" and mention the one they were just looking at. And if I let the search engines index those then people landing on them get a similar experience and go through to a page about a specific model from reading a general article.

It also means I can test and track different products to see which ones get the clicks so that I don't waste time promoting things that aren't as popular.

This is basic marketing - it's stuff everyone SHOULD be doing.

The spinning is NOT for the search engines - it's for the readers. It means they get a better experience and don't even notice what's happening.

It means I get better conversion rates - my visitors get a smoother experience and everyone's happy.

All this moralising about the use of tools and techniques where people assume that if you're using a tactic that you must be a spammer and should go to hell for ruining the industry - says more about the person saying it than it does about the people they're criticising.

This industry is way too full of people telling others what to do with no real awareness of the negative impact their own words have on the situation.

Sure - there are people abusing spinning tools and churning out crap - some of them making more money than we'll ever make - but that's about the people not the tools or the strategies.

I could use social media to promote hateful messages - that doesn't mean social media is evil.

I think people need to stop looking for problems in what everyone else is doing and just keep their own house in order - that's all you really have control over or responsibility for.

Andy

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Old 09-10-2010, 02:46 AM   #20
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by Andyhenry View Post
Why do people seem to think that spinning is all about trying to automatically replace words with ones that mean the same thing?

The spinning is NOT for the search engines - it's for the readers. It means they get a better experience and don't even notice what's happening.

Andy
Andy, Your words are very true, but the problem is too many people use the tools the other way.

Responsible spinners SHOULD keep on doing their job. They are providing a service, and creating a good experience for readers/visitors.

The ones who spin just to create a massive bulk of articles to feed every article directory under the sun are the ones which drive most of us crazy.

There are full sentence replacement spinners which work fairly well at still producing readable articles which maintain their original message, but those require more work, which is what they were trying to avoid in the first place.

In the end it comes down to the person behind the software and their intent. It can be used for great benefit, as in your case, or total havoc.

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Old 09-10-2010, 02:51 AM   #21
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by Andyhenry View Post
Why do people seem to think that spinning is all about trying to automatically replace words with ones that mean the same thing?
I also use a spinner to help tweak sales letters. The one thing spinners are decent at are adjectives, and sales letters use a lot of adjectives, so it's really like giving rewrite suggestions as I hit "respin".

Sure, I have to rewrite, but that's OK because I was just using the spinner as a "batch thesaurus".

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Old 09-10-2010, 04:37 AM   #22
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by Andyhenry View Post
Why do people seem to think that spinning is all about trying to automatically replace words with ones that mean the same thing?

I use spinning - manually - to replace product names and item names.

So - for example, if I'm selling SLR cameras, there might be 5 different similar cameras that I want to review - so I write the review and in it point to several other articles which talk more generally about photography and camera shoot techniques.
Well, I for one don't consider THAT spinning! If we are to consider adapting a page to another product to be spinning, then what is NOT spinning? Look closely at AMAZON! MOST pages are nothing more than the same page with different words and pictures. Sometimes, the picture doesn't change, and sometimes even almost none of the text does.

BUT what you are talking about is clearly NOT what the OP was talking about. HECK, if they wanted that, a cheap script, that is probably widely available, but could be written in MINUTES, could negate the need to have any people working on it.

As for not doing it for the people, but for search engines, Some engines, such as Google, are getting pretty smart. If you hide text from people, they may determine your site is deceptive and deindex it. It takes color, position, and even redirects into account. So whatever you put there people are likely to see.

Steve

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Old 09-10-2010, 04:43 AM   #23
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Why do people seem to think that spinning is all about trying to automatically replace words with ones that mean the same thing?

I use spinning - manually - to replace product names and item names.

So - for example, if I'm selling SLR cameras, there might be 5 different similar cameras that I want to review - so I write the review and in it point to several other articles which talk more generally about photography and camera shoot techniques.

I like the general article to mention that specific model. so I just spin the article 5 times replacing the make and model, so that when the article mentions SLR cameras, it will say "such as the {model1¦model2¦model3}" and mention the one they were just looking at. And if I let the search engines index those then people landing on them get a similar experience and go through to a page about a specific model from reading a general article.

It also means I can test and track different products to see which ones get the clicks so that I don't waste time promoting things that aren't as popular.

This is basic marketing - it's stuff everyone SHOULD be doing.

The spinning is NOT for the search engines - it's for the readers. It means they get a better experience and don't even notice what's happening.

It means I get better conversion rates - my visitors get a smoother experience and everyone's happy.

All this moralising about the use of tools and techniques where people assume that if you're using a tactic that you must be a spammer and should go to hell for ruining the industry - says more about the person saying it than it does about the people they're criticising.

This industry is way too full of people telling others what to do with no real awareness of the negative impact their own words have on the situation.

Sure - there are people abusing spinning tools and churning out crap - some of them making more money than we'll ever make - but that's about the people not the tools or the strategies.

I could use social media to promote hateful messages - that doesn't mean social media is evil.

I think people need to stop looking for problems in what everyone else is doing and just keep their own house in order - that's all you really have control over or responsibility for.

Andy
Thanks Andy - I've been trying to say that same thing in most of these spinning posts but could never say it as good as you just did!

Actually, I hope less people use spinning because that just makes it easier for me!

Lee

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Old 09-10-2010, 04:57 AM   #24
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Isn't this an issue about white hat vs black hat?

There are two kinds of articles - the meaningful ones for human to read, and the meaningless keyword-infested ones for Google robots.

If there are any tricks and tools for Internet marketers to get top ranking fast, people will grab. Do what it takes. Make hay while the sun shine...until Google ban them. Then they hop on to the next trick.

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Old 09-10-2010, 05:05 AM   #25
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by themeforest View Post
If there are any tricks and tools for Internet marketers to get top ranking fast, people will grab. Do what it takes. Make hay while the sun shine...until Google ban them. Then they hop on to the next trick.
Not marketers who want to have a business, an identity, and feel proud to show people what they are doing.

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Old 09-10-2010, 05:29 AM   #26
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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Andy, Your words are very true, but the problem is too many people use the tools the other way.
But that's not MY problem - or yours.

If people want to try and trick Google - let them. Who cares?

Any time spent preaching to them or criticising them is time NOT spend doing something more productive.

I'm probably wasting my time posting here - but I see so many people jumping on their high horses trashing what others are doing that it sometimes gets too much.

Google has its own business model - you can factor that in - or not, the choice is yours.

I don't control what other people do, so it's not in my plan to try and cater for it - I just care about what works for me and the environment I'm operating in. Sure there is crap filling the results while I'm trying to get good content seen - but that's Google's job to sort out so that's where I leave it. Until I own the search engines I'm not wasting my time worrying about what they need to do to get their bit right - I just make sure that if I want them to help me - I factor in what they ultimately want (i.e good things for their searchers to find).

If someone's making 8 figures throwing up crap content that isn't readable - that's their business. THEY are the ones who need to look over their shoulder and wonder if their revenue will suddenly stop.

I say just let people get on with their business and we get on with ours.

We're not the cyber police.

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Old 09-10-2010, 05:40 AM   #27
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Originally Posted by Andyhenry View Post
I say just let people get on with their business and we get on with ours.

We're not the cyber police.
Evoy has a history of trashing other people's business models and trying to be the 'cyber police' too in order to support his own cult's business model.

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Old 09-10-2010, 06:05 AM   #28
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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8< snipped

So - for example, if I'm selling SLR cameras, there might be 5 different similar cameras that I want to review - so I write the review and in it point to several other articles which talk more generally about photography and camera shoot techniques.

8< snipped
Bravo Andy. A good quality and accurate review on a product range, spun
properly, and integrated into a database is actually doing a service for the
reader.

I have several spun articles where I actually add value. No other marketer
would touch these keywords because of the low search volumes... but
when you add a lot of those low searched volumes together...

Glenn

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Old 09-10-2010, 06:14 AM   #29
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

If you owned a storefront on Main Street, would "spinning," "eluding," and blatant exaggeration keep your employees paid, your doors open, and your reputation in tact? What if 30% or 50% of store owners operated this way?
Take a niche like "banking and credit cards " they all run this way and then get helped by Govt.Make it while you can ask Lehman,Goldman etc.Remember we are there for todays paycheck as Google may change the rules at a moments notice and then the long haul changes anyway
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Old 09-10-2010, 06:51 AM   #30
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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If you owned a storefront on Main Street, would "spinning," "eluding," and blatant exaggeration keep your employees paid, your doors open, and your reputation in tact?
you're talking about completely different things... spinning - what's that got to do with 'exaggeration'? and yes - exaggeration is what many businesses successfully to make sales....

Moralising over other people doesn't pay the bills.

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Old 09-10-2010, 07:00 AM   #31
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

The more crap people throw out there the more crap there is to wade through every day. Then in order for your crap to stand out in the sludgeload of crap it has to be bigger, stinkier crap.

Back in the 60s we used to say if you're not part of the solution, you're part of the problem.

Sturgeons Law certainly applies to IM. (For those unfamiliar, Google).
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Old 09-10-2010, 07:08 AM   #32
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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The more crap people throw out there the more crap there is to wade through every day. Then in order for your crap to stand out in the sludgeload of crap it has to be bigger, stinkier crap.

Back in the 60s we used to say if you're not part of the solution, you're part of the problem.

Sturgeons Law certainly applies to IM. (For those unfamiliar, Google).
That thinking only applies if you're playing the same - throw crap out game as the others.

Having excellent content that people like does much more than just attract search visitors.

Not everything is a numbers game about trying to out blast your enemies pages.

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Old 09-10-2010, 07:16 AM   #33
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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If you owned a storefront on Main Street, would "spinning," "eluding," and blatant exaggeration keep your employees paid, your doors open, and your reputation in tact? What if 30% or 50% of store owners operated this way?
Yeah, but what about if the leveraged what they already had to be able to reach more customers and enhance their customers experience just like Andy described above? I think that would be smart business, don't you?

Lee

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Old 09-10-2010, 07:21 AM   #34
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Crap is crap.
Not-crap is not-crap.

Only you know what side of the line you're on.
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Old 09-10-2010, 08:41 AM   #35
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Most 'articles' nowadays aren't 'written'. They are patched together with software. So complaining about spinning is pretty pointless. It isn't going away.
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Old 09-10-2010, 10:23 AM   #36
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Unless Cuts says it I dont read it....

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Old 09-10-2010, 11:34 AM   #37
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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Unless Cuts says it I dont read it....
Soooooooooooo.... you won't be reading this then.

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Old 09-10-2010, 11:59 AM   #38
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

I loved reading this article and feel affirmed in my own views.

Google are smart so even if you fool them today you will end up getting your batty kicked as your site falls of the scanner!

It takes longer but original content and articles are worth it!

John
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Old 09-10-2010, 12:15 PM   #39
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by Steven Carl Kelly View Post
Article spinning a form to optimize a blog or website to try handling their rankings in Google and other search engines. Now rewriting of existing buildings or parts of buildings and replace them to avoid punishment in the search engines (SERP) using the duplication article. Key members often plagiarized from other countries, violations of law with permission of the copyright and wrote the original use.

Website owners pay the brain of a spider, rewritten or parts of buildings. The author is the name of an individual, either myself or to directly sell products so that small changes, customers and products for various purposes, such as availability of product and crops. There are many programs automatically modify the words or phrases in the article. Instructions direct interpretation of the sentence by using words that are similar, but slightly reflect, as described in previous changes. For example, word "view" alternative "or" picture of the word "image." Thousands of words in a combination of words in text or database file stored similar recognition. This will ensure that major of this is strange from the premiere article.
Hey Steven, it works.

"Website owners pay the brain of a spider" - Google Search

Keep Looking
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Old 09-10-2010, 12:48 PM   #40
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

I love articles like these. This reaffirms what I believe about content. Original content written from your perspective will always serve you better in the long run.

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Old 09-11-2010, 12:36 AM   #41
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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If you owned a storefront on Main Street, would "spinning," "eluding," and blatant exaggeration keep your employees paid, your doors open, and your reputation in tact? What if 30% or 50% of store owners operated this way?
You must be into politics. There is a difference between 'spinning' and 'eluding' or 'blatant exaggeration'. Granted, Politicians 'spin' the truth into a lie everyday, but that is not what this topic is about. It is about using the same article with different wording at different places.

If I have a website in a particular niche, and take the ten most popular search terms for the topic I chose, then I could conceivably write one article ten times substituting one of the key words for each of the copies. Then I could use spinning to create another ten copies each for a total of 100 similar articles using ten different keywords. Then submit them to ten directories. IF that is where they stopped, that could be conceived as trickery to the SEs, which is commonly called 'black hat'.

John might have a blog that focuses on the Obama Health Care Plan. One of my articles may be focused on "Affording Better Health Care" and briefly mention the Obama Health Care Plan. John finds it useful for his site so he uses it. What trickery was there in that? Different versions attract different people.

Do the brick-n-mortar businesses use this approach? Chrystler, Plymouth, Dodge, Jeep -- hmmm, maybe even Ford, Lincoln, Mercury. GM, Chevrolet, Cadillac...Toyota, Lexus.... The list goes on. How about Mountain Dew and Mountain Lion, or Dr Perky and Dr Pepper? Competitors, but it is spinning. Is it legal? Is it moral? Is it ethical?

I imagine that the marketshare of blogs is giving way in favor of Web 2.0. After all a combination of Facebook, Twitter and Gmail is easier to work than WordPress and may actually reach thousands of more people in much less time. More than that, they are a better, targeted and interested market. But, there are still users of Usenet, the predecessor to eMail.

So, I expect Article Marketing will continue to work, but with a reduced ROI over the coming years.

Article Spinning, if done right, will provide a better ROI than all duplicate articles, but random-spun articles which produce jibberish will fall to the wayside with the SEs as useless content.

My two cents.
Good Night and God Bless


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Old 09-11-2010, 12:52 AM   #42
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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Originally Posted by Mangozoom View Post

It takes longer but original content and articles are worth it!

John
That is true, especially for your own site. However, when you submit the articles to different article directories, Spinning might get you ahead if it is used to tweak the keywords, or to produce different articles with different keywords.


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Old 09-11-2010, 12:55 AM   #43
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Ever split-test a sales page? That is similar to spinning. You reword the attention getting sentence in the beginning of the page until it doesn't improve any more. Some forms of article spinning can have a similar effect. One version might be chosen over another, especially if the keywords are properly spun.


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Old 09-11-2010, 01:02 AM   #44
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
Originally Posted by Mangozoom View Post
I loved reading this article and feel affirmed in my own views.

Google are smart so even if you fool them today you will end up getting your batty kicked as your site falls of the scanner!

It takes longer but original content and articles are worth it!

John

Quote:
Originally Posted by thebitbotdotcom

I love articles like these. This reaffirms what I believe about content. Original content written from your perspective will always serve you better in the long run.

Is my mind playing tricks on me now - those look like respun replies

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Old 09-11-2010, 09:57 AM   #45
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Quote:
The only "valid reason" that I see people use, to define their motives behind using spun content, is that they want to manipulate the search engines...
Everything you/we do online is designed in some fashion or form to manipulate the search engines to get the desired results. No one does anything to make sure their site ranks 1000.

Spin or not Spin, autoblog or not. Whatever your doing its a direct attempt to get some love out of the SERPS. FACT.

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Old 09-11-2010, 11:17 AM   #46
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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Everything you/we do online is designed in some fashion or form to manipulate the search engines to get the desired results. No one does anything to make sure their site ranks 1000.

Spin or not Spin, autoblog or not. Whatever your doing its a direct attempt to get some love out of the SERPS. FACT.
You are spot on... Links are intended to be editorial votes for your site. That blog or forum comment you leave with a link back to your site is a form of manipulation. 99% of our activities are, and it just how the game is setup.

You are spinning that article because you don't have the budget to hire a team of writers to sit there and right content all day for you like these major corporations.

Content is King, but content is controlled by the all mighty dollar.

P.S. Ken is the man(very smart dude), but SBI does offer canned reviews to it's affiliates last time I checked. I guess you could use that as is or SPIN it.
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Old 09-11-2010, 11:31 AM   #47
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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The more crap people throw out there the more crap there is to wade through every day. Then in order for your crap to stand out in the sludgeload of crap it has to be bigger, stinkier crap.

Back in the 60s we used to say if you're not part of the solution, you're part of the problem.

Sturgeons Law certainly applies to IM. (For those unfamiliar, Google).
So I'm supposed to be part of the "solution" for a billion dollar company and care about their bottom line but not my own and automatically sign up to follow their "rules"? OK, but only if Google follows my business' rules. Fair is fair.

Plus, crap is crap and doesn't have to be spun to be crap. There's tons of crap on the Net that hasn't been spun.

And if it is well spun you don't even know it's spun.

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Old 09-11-2010, 11:41 AM   #48
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

Is that something like the mash of rap and country music which creates crap?

:P

You in Denver??

Quote:
Originally Posted by Kurt View Post
So I'm supposed to be part of the "solution" for a billion dollar company and care about their bottom line but not my own and automatically sign up to follow their "rules"? OK, but only if Google follows my business' rules. Fair is fair.

Plus, crap is crap and doesn't have to be spun to be crap. There's tons of crap on the Net that hasn't been spun.

And if it is well spun you don't even know it's spun.

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Old 09-11-2010, 11:55 AM   #49
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

He he

Artilce spinning sounds great!!

I do agree with Ken. Ken is a great guy to listen to.

Article marketing is changing a LOT anyway, If you're using article marketing for SEO purposes, you'll need to start changing the way you write & use articles - if you want it to continue having an effect.

Article spinning is based on the thought that quantity is important, which has been the case in the past, and still is to a certain degree now - but that's what's changing. Like all off page SEO, it's becoming less & less about quantity, more & more about quality and topical relevance.

Cheers

Kev

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Old 09-11-2010, 12:03 PM   #50
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Default Re: Ken Evoy's Opinion about Artilce Spinning........

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Is that something like the mash of rap and country music which creates crap?
Sometimes it works though...



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