What is the best way to boost your Adwords quality score?

[thebitbotdotcom]

I have been reading Google's information on this subject and the answers are not as clear as I would hope.

Could anybody point me to some solid information on boosting your Adwords quality score or perhaps point me to some landing pages that have high quality scores?

I have been reading about this for the last couple of days and experimenting, but nothing seems to be working.

One thing I am starting to see is that if you are pointing your ad to a traditional landing page then forget it.

Are quality scores and PR closely related by any chance???

[patadeperro]

Some of the metrics they take into consideration are:

1.- That the keywords you are bidding and your landing page are related.

2.- That you have a privacy policy, contact page, terms of service.

3.- That you are sending traffic to a public domain (no cloaking, no squeeze pages, no iframes)

4.- Original content.

5.- Have a minimum number of 5 pages.

Google hats the "me too" strategy, they are trying to bring the more relevant content every time somebody is looking for something that is why 2 of the most important points are how relevant your site content to the related search and how many pages you have, because one page sites look like a squeeze pages to Google, you need to add a little bit of content around your pages and put your opt-in strategically so you get results.

Hope it helps

[tryinhere]

one of the first things is to forget the term landing page as this sets a wrong picture, refer to the term landing site. post or pm a link to your site and i am happy to have a look at it for you.

[petevamp]

My solar site gets a quality score of 7-10 depending on the keyword I use. However I no longer use adwords for a few reasons. First it is far to difficult to get a good quality score for certain keywords. Second google has their favorite sites of all time to who they charge didly squat for their campaigns. Third adwords has gotten far too expensive to use these days. Unless you are for certain you are going to convert 1 out of 20 visitors or 1 out of 200 visitors for a higher priced item it is completely worthless to use now. You may break even using adwords now a days but thats it.

Oh and I would like to thank pat on his comment. The lack of privacy policy contact and terms must be the reason I am having troubles getting my one page to show up at all any more.

I would also like to point out another reason why I no longer use adwords any more. I had a good campaign going for my gas conversion kit review site. Needless to say in november of last year that all changed in there eyes. They no longer allowed any of these kits to show up at all on their system. They also do not like affiliates and banned many affiliates for promoting affiliated products. They lost millions on banning affiliates from trying to make money with adwords.

[Adriana Copaceanu]

Another thing is that if your site has been slapped with a bad score in the beginning because you didn't have everything in place, it may be hard to get a good score. You may need to contact Google for a manual review of your site once you've improved your pages.

[thebitbotdotcom]

I wonder if all of the affiliate slaps has resulted in a loss of users and revenue. You used to never see coupons advertised, but now you see them all of the time.

[paulgl]

Google makes it very, very clear.

Reiterate some of the above, relevance and originality.
Those are first two things to work on.

Relevancy: Your ad should go to a page that gives a visitor exactly what
is promised. Not a bunch of other junk. They should have all info on
a single product, and a buy button. You MUST provide any and all info
a visitor might need about the product.

Originality: Affiliates get slammed here. Your page MUST be unique. Do not
use the same ad copy as someone else. Your site should be the only site
any where on the internet that has the look and feel. No exceptions.

The rest is having a fantastic experience for the visitor. All contact info.
How you treat their personal info. Where they can go for refunds, problems, etc.
Your price MUST be obvious and stated. No games, trickery, gimmicks, etc.
You MUST have common questions and concerns answered right there.

Do not have anything that a normal buyer would need to dig deep
to find. This includes having to click away and search your site, except to find
info on other related products. But the landing page is for ONLY one.

Avoid using ad copy to pump up claims.

Again, google always makes this stuff readily and clearly available.
Landing Page Quality - AdWords Help

Paul

[Google.me]

Originally Posted by thebitbotdotcom

Are quality scores and PR closely related by any chance???

PR is authority and statis
quality score is merit

so no I dont think it does.

* Good call too action in title and description = customer satisfaction = increased CTR = more money for google = increased quality score.

* Dnt use generic or duplicate phrases that unrealistic claim to fame websites use. Google is like a filter that filters out or de-values your QS too zero if these phrases are detected.

Just think of it as your email account.. inbox - spambox

[Lucid]

I've said many times, as do many others, CTR is about 65% of your QS. So to increase your QS, increase your click rate. It really is as simple as that. Provided your keywords are relevant and you follow all of Google's rules of course such as a bridge page. If your landing page is about dog food and you use the keyword "cell phone" or any other not related to dog food, you will not be relevant and neither will your ad. Keyword relevancy is 25% of your quality.

You may need a privacy policy but that would be covered in the last 10% of QS. The only thing Google said about this is page loading time. So if you add a privacy policy, you'll get very little increase in QS. In fact, you won't see any change more than likely.

> I had a good campaign going for my gas conversion kit review site

Given dubious claims by this sort of site (get 100 mpg), Google does not like this sort of product. It does not mean they hate affiliates, simply what you are promoting.

PR and QS are not related. QS is based on merit as the previous post said so well. Your click rate is the measure of quality, a vote that searchers liked your ad for the query they did.

As for how to increase CTR, I cover that in my book.